We subscribed to the email lists of 50 brands in the Internet Retailer Top 1000 to see what type of personalization and triggered messages they use to entice customers back to their websites.
What you'll learn:
• How effectively brands are using customer data to nudge them back onto the purchase path.
• How triggered messages can better engage customers and keep them coming back.
• How browse and cart recovery can rescue revenue that would otherwise be lost.
Average eCommerce conversion rates range from 2 to 5%. Yet, many retailers are reluctant to automate browse recovery emails because they have these questions:
How will consumers respond to emails generated from an online shopping session?
Will they view the emails as intrusive? Will that increase my unsubscribe rates?
Will automated browse recovery emails really get shoppers to come back and buy from my website?
If you haven't started using a browse recovery strategy, or if you have but haven't seen the same ROI, you're in the right place. Here is the four-step game plan we developed based on our customers who have been the most successful in applying a browse recovery strategy.