This executive overview focuses on one of these drivers--program effectiveness--defined by leading marketers as programs that drive a high level of conversion and prospect engagement throughout the buyer's journey. in this executive overview, we'll take a look at the current buyer landscape, and then at five five best practice areas that need to be optimized in order for your programs to reach their full potential.
The pressure on marketers is mounting. What's standing between you and your revenue goals? The Revenue Performance Methodlogy is framework that identifies, defines, and relates the core 15 competencies to your world, allowing you to begin making incremental and simultaneous improvement to your sales and marketing plan.
The key to a balanced budget is finding the right mix of growth and efficiency. The challenge is that often this budget is spent on activities that are skewed toward the top of the funnel or that are not necessarily aligned to revenue. So how can they possibly balance this budget and prove it is aligned to their assigned revenue contribution? The key is finding the right mix of "muscle" (volume) and "brains" (improved conversion).
A call-to-action architecture helps you engage more prospects in conversations that could lead to closed sales. This white paper outlines a strategy to create a call-to-action architecture that sets your sales team up for a success.
With competition growing for your prospects’ attention, it’s never been more important to create powerful messaging that builds a bridge between an issue that’s on their minds and your company’s solution or service. This white paper outlines three steps for creating relevant messages and effective calls to action.
If you’re under increasing pressure to be as efficient as possible with your marketing spend, you need to avoid wasting resources on strategies and messages targeted at the wrong audience. This white paper is a step-by-step guide on creating buyer personas to help focus your marketing efforts.