The Smarter Process platform is IBMs solution for reinventing
business operations in a way that infuses every process
with intelligence and expertise to deliver greater customer
centricity, which in turn fuels top-line growth. It incorporates
Business Process Management, Case Management,
Operational Decision Management and Process Analytics,
along with Process Discovery and Design with an objective of
ensuring that customers find it easy to do business and that
every interaction includes positive touch points.
Within the context of this new imperative, accessing cloud
efficiencies, leveraging mobile for greater engagement,
mining big data for insights, and enhancing customer
relationships via social media, are proving to be critical and
The accelerating pace of technology innovation will offer organizations new opportunities to engage with customers as they build a digital business. Application leaders must be ready to translate habits of customer centricity into a new set of improved actions to support CRM and CX strategies.
20 years on from our first global survey of technology leaders, explore the changing role and growing influence of the CIO.
Read this report to find out:
the top-10 business issues facing customer-centric and digital leaders
how successful organisations are turning their strategies into reality
which emerging technologies organisations are investing in
how IT leaders are aiming to plug the skills gap.
This white paper provides a blueprint for action for senior marketers and decision makers across the enterprise. It provides straightforward advice on how to build a more durable and profitable customer base by building a more competitive business model, enabling customer-centric business strategies in a product-centric organization, turning expanding volumes of customer data into actionable insight for smarter decision making, and providing a roadmap for integrating technology to achieve competitive advantage.
IBM Security Identity Governance and Administration provides an integrated, business-centric approach to help organizations improve security and reduce costs for managing accounts, groups, policies, credentials and access rights throughout the user lifecycle.