Published By: OneUpWeb
Published Date: Nov 23, 2010
Does social media marketing really work? How do you separate fact from fiction as you navigate your way through the buzz about "going viral"? Amidst the chatter about Twitter, Facebook, FourSquare, Digg, Delicious, and Linked In-what will really get your business ahead? Tune in to find out as Oneupweb CEO Lisa Wehr and Social Media Director, Maureen Michaels team up to unveil the truth.
In this InfoBrief, we discuss the broad impact of digitization and how organizations are utilizing RPA technologies for driving business outcomes. We also share use cases and examples from different sectors, as well as key factors that organizations need to consider when selecting a partner for RPA deployment. Since RPA is the latest buzzword, there is a lot of noise around this topic and we aim to filter the noise and provide key insights, as well as offer essential guidance for successful RPA strategies.
Big Data is not just a big buzzword. Government agencies have been collecting large amounts of data for some time and analyzing the data collected to one degree or another. Big data is a term that describes high volume, variety and velocity of information that inundates an organization on a regular basis. But it’s not the amount of data that’s important. It’s what organizations do with the data that matters. Big data can be analyzed for insights that lead to better decisions and better services.
Published By: Broadsoft
Published Date: May 25, 2017
There is a lot of industry buzz about Key Performance Indicators (KPIs), but most contact centers currently focus on only one or two core KPIs, such as “Service Level,” and are only equipped to optimize these KPIs locally. Few contact centers have the tools to manage performance globally.
What is employee engagement? It’s not just a buzzword. It’s also not the same as employee happiness or satisfaction. True employee engagement is an employee’s emotional commitment to the company and its goals.
Published By: MediaRadar
Published Date: Nov 21, 2018
Learn how the biggest brands are leveraging TV advertising to reach their target audiences. Find out what’s happening in the TV advertising landscape in our most up-to-date trend report.
Download the report to learn about:
the latest TV ad trends, including the types of ads Volvo and Burger King ran that creatively pushed the limits of what’s possible in TV advertising
what brands are spending the most on tv advertising and which categories spend the most overall
which new ad formats brands are using to build the biggest buzz
how the World Cup affected brands’ ad spend and placement
The explosion of Big Data represents an opportunity to leverage trending attitudes in the marketplace to better segment and target customers, and enhance products and promotions. Success requires establishing a common business rationale for harnessing social media and determining a maturity model for sentiment analysis to assess existing social media capabilities.
Published By: Emarsys
Published Date: Dec 20, 2018
Omnichannel is not just another buzzword to ignore. It’s a marketing objective, and if you don’t have a strategy in place, you’re already behind the curve; not only is it important, it also takes time. There is no omnichannel switch to throw, no simple button to push. A sound omnichannel approach must be built step-by-step, and for many companies it all starts with email.
Omnichannel isn’t just another buzzword you can ignore. In fact, today’s most successful marketing strategies all take an omnichannel track that puts customers at the center of a diverse network of interactions and engagements.
In this white paper, you’ll learn:
• How email can serve as the foundation of your omnichannel strategy
• How Artificial intelligence marketing (AIM) can make it possible to not only achieve true 1:1 personalization, but also scale it
• How to apply a step-by-step roadmap to your brand’s pursuit of omnichannel excellence
If you work in IT, you can’t escape the buzz about containers. Containers are a lightweight way of building and deploying applications as a set of composable microservices that abstract away the underlying infrastructure.
As containers and microservices become more mainstream, you need to understand the path to adoption, and which tools come into play.
Download this guide to get an introduction to containers, explore their value, and see how configuration management applies to containers. We also discuss how to:
• Adopt and scale containers faster.
• Move existing services to containers.
• Eliminate the friction between development, QA, and production environments.
The journey towards upgrading IT infrastructure is fraught with buzzwords and misinformation. In this special report, Gartner identifies the key challenges faced by infrastructure and operations leaders and provides strong recommendations for optimizing IT costs and investments.
Submit the form to access the report and discover the ‘seven deadly sins’ I&O leaders must avoid in order to capture efficiency gains and produce strategic, outcome-driven results.
After buzzing Industry 4.0 all over the media by all OT and IT experts, today, a few key concepts seem to unveil the potential that the industry believes is behind Industry 4.0. These include: Smart Machines, Smart Factory, cyber physical systems, Everything-as-a-Service and a few technologies like OPC UA, cloud and data analytics.
Clearly, they are the innovation drivers and must-haves for every vendor of automation products that want to be recognized as leaders or challengers. Sooner or later they will become standards and used by followers and niche players, but the key question for the market of automation suppliers is not who is first in developing and providing all the nice concepts and technologies, but who is creating and combining them in the right way so that they can be turned into new revenue streams.
We keep in mind that competitive advantages can be achieved through increasing operational efficiency, but the better way is through strategic uniqueness. Companies which ar
Published By: Monetate
Published Date: Sep 30, 2014
Real-time marketing is one of those buzzwords that sounds good. But, when you ask someone what it means, you get a pretty fuzzy answer.
So, we decided to clarify that answer with exclusive research, produced in association with Econsultancy, that provides a snapshot of the real-time marketing landscape in 2014. Inside this report, you’ll learn how to leverage best real-time marketing practices to drive better customer experiences and increased revenue.
There has been growing buzz about DevOps. DevOps is a methodology that unites the often separate functions of software development (Dev) and production and operations (Ops) into a single, integrated, and continuous process. DevOps is about breaking down the barriers between Dev and Ops. It leverages people, processes, and technology to stimulate collaboration and innovation across the entire software development and release process.
Dev and Ops should always be part of an integrated process, but that’s not always as easy as it sounds. You may be stuck in what we call “Dysfunction Junction.” Read this eBooklet to learn about the pitfalls of DevOps, how you can avoid them, and how to get started on your DevOps journey.
Published By: Progress
Published Date: Oct 09, 2017
One of the biggest buzzwords for marketers over the past several years is personalization. When discussing this concept, people often use the terms “personalization” and “customization”interchangeably. Not clearly understanding the differences may explain why some businesseshave difficulty implementing better experiences for their customers.
The digital economy is dramatically changing how consumers shop and interact with businesses.
They expect a fast, convenient and highly secure digital experience. With the average company lifespan decreasing rapidly, merchants have to operate as a true digital enterprise to stay competitive and to stay in business.
Payment and fraud management is no longer a back-office utility. It is a prime differentiator, critical to achieving competitive advantage, improving customer experience and reducing risk. Digital transformation is not simply a market buzz word. It is real. And those who don’t embrace it are in a position to lose. By 2020, eCommerce sales as a percentage of retail sales are forecast to be 12.4% compared to 8.0% in 2016, according to eMarketer. And engaging customers digitally across channels remains a top digital initiative. While there are several drivers of growth in the digital economy, none are more significant than the force of mobile and cloud technologies. Innovation
Hardworking, passionate, and tech-literate — by 2020, more than half of your employees will be from the often-misunderstood “Millennial” generation. However, many millennials hold a different benchmark of expectations from their place of work than previous generations. Download this e-Book to prepare your business. Here’s a list of five expert tips to attracting and retaining the best young talent available, such as:
Understanding “work-life balance” beyond the buzzwords
Prioritizing professional development for this passionate demographic
Satisfying a net-native’s need for tech tools that actually wor
Continuous Delivery has become somewhat of a buzzword in the software development world. As such, numerous vendors promise that they can make it a reality, offering their tools as a remedy to the traditional causes of project delays and failure. They suggest that by adopting them, organizations can continually innovate and deliver quality software on time, and within budget.