Effective collaboration between marketing and IT continues to be crucially important. As we enter an era where our business agility will be defined by the flexibility of operation of our marketing tools, technology in marketing is a key focus.
Read ‘The guide to building your marketing technology stack’ to learn more about how technology can enhance every area of marketing:
• Rediscover the technology in marketing landscape
• Explore the latest in marketing automation
• See how content and social fit into your overall strategy
Oracle is a global technology company who provide a range of services, including the Oracle, the ‘industry’s broadest and most integrated public cloud’ which lowers costs and reduces IT complexity. They also offer IT security service, database, Java services, Enterprise Management, consulting and support services and more. Oracle have more than 420,000 customers worldwide and are widely revered throughout the computing industry.
Published By: FICO EMEA
Published Date: May 31, 2019
: FICO commissioned an independent research study by TM Forum to look at how global telecommunication providers are using (and plan to use) machine learning and advanced analytics to improve the customer experience in credit risk and beyond. This in-depth report includes key insights from a global survey as well as executive interviews with leading communication service providers such as Telstra, Vodafone, Sky, Globe Telecom, and BT on their vision for leveraging artificial intelligence to stop fraud, better engage customers across channels, improve risk management, and drive collection results.
Read this report to understand:
o What CSPs see as the biggest drivers for deploying advanced analytics over the next two years
o How and where BT, Globe Telecom, Vodafone UK, Sky and Telstra are using analytics, from marketing through origination
o The opportunities and pitfalls around financing devices as opposed to or in addition to subsidising them
o The scope for analytics to improve c
By integrating and aligning systems across multiple customer touch points you can drive higher conversion rates and lower operational costs, while improving the quality of each customer interaction. Take a look at this complimentary webinar to find out more.
The time has come to focus "aggressively on e-commerce technology, particularly on multichannel and personalization technologies." To fight this battle effectively, e-sellers must give customers reasons to choose them over their competitors.