As e-commerce continues to grow at a remarkable rate of 24%, manufacturers are faced with what’s arguably the biggest challenge yet: How to create meaningful connections with consumers while simultaneously maintaining relationships with retailers and minimizing channel conflict. It may be new territory, but armed with the right knowledge and tools, it’s possible to create a successful mix of digital marketing, selling and fulfilling activities. In this white paper, we cover the four critical components that all brands should be watching, including:
- Relationships with retailers
- Connections with consumers
- The importance of quality of product content
- How to maximize sales on marketplaces
"With millions of sellers and billions of products to compete with on marketplaces, it’s easy to get buried in data every day — and still feel behind. And this is now true across almost all product verticals, as more and more niche categories become intense competitive battlegrounds.
Shoppers know they have multiple options for purchasing the same item, and it’s no longer your product descriptions and images alone that capture attention. If you want to consistently rise to the top of results, a structured pricing strategy is a must.
In this eBook, you’ll learn:
- Complications of marketplace pricing
- Benefits of strategic pricing
- Pricing best practices
- And more"
"Whether you call yourself a company, brand, brand manufacturer, manufacturer, wholesaler, branded manufacturer or one of the other myriad of categorizations out there, there’s never been a better time to focus on direct-to-consumer (D2C) marketplaces as part of your go-to market strategy. Some 60% of consumers are already visiting your website instead of your retailers’ sites, and more than half will opt to buy directly from brand manufacturers when given the option.
After years of relying on marketplaces to handle so many mission-critical activities, it can be challenging to build a successful D2C model that thoroughly addresses them all. This process will require a new way of thinking for you, a cultural shift for your employees and a lot of logistics for everyone involved.
But how can you know when it’s time to start selling on e-commerce marketplaces? While the benefits of transitioning to a D2C marketplace model are undeniable, it also requires a significant investment of time
Published By: Oracle OMC
Published Date: Nov 30, 2017
The face of retail – both online and instore – is rapidly evolving. In addition to margin pressures, resource constraints, and competitive challenges retailers face on an ongoing basis, many are struggling to keep up with the evolving demands of vocal consumers. As new channels and buying habits emerge and evolve, many retail marketers have struggled to keep up. Although many have adopted new technologies to address new channels and challenges, the rapid pace of technological change has created new challenges including:
E-mail marketing overload
Channel coordination and conflict
These challenges, coupled with the rising cost of acquiring and managing customer data, are compounded by increasing scrutiny on marketing budgets and an expectation of being able to prove the value of every campaign in terms of increased revenues.
Published By: Infosys
Published Date: Jan 02, 2019
Challenge: An air purifier manufacturer needed to remind customers to periodically change filters to maintain product efficiency and deliver consistent customer experience.
Solution: We helped them develop a Bluetooth enabled ‘smart’ air filter, where an embedded sensor measured the effectiveness of the filter and relayed that information to an iOS or Android app. Users were alerted when filters needed replacing, and given the opportunity to buy directly through online retailers and also to subscribe to the Amazon Device Replenishment Service.
• Increased revenue through replacement filter sales
• Expected to touch 50,000 users in the first year
• Integrated with Amazon Alexa for seamless digital experience
• Powerful product differentiation in a crowded market
There is an increasing demand for finance and accounting outsourcing (FAO) among middle market companies, as organizations become more comfortable with the solution. FAO helps companies enhance the efficiency and effectiveness of the finance and accounting function through process and technology improvements, enabling internal employees to focus on the core business.
RSM US LLP’s FAO platform goes beyond out-of-the-box functionality within technology solutions, integrating additional intellectual property, including workflows, business processes and organizational frameworks. By leveraging this comprehensive platform, our FAO team can help middle market companies overcome a myriad of finance and accounting challenges. These include hiring, training and developing staff, and most importantly producing actionable finance and accounting information in a timely manner to make critical business decisions.
There can be no doubt that the architecture for analytics has evolved over its 25-30 year history. Many recent innovations have had significant impacts on this architecture since the simple concept of a single repository of data called a data warehouse.
Effectively using and managing information has become critical to driving growth in areas such as pursuing new business opportunities, attracting and retaining customers, and streamlining operations. In the era of big data, you must accommodate a rapidly increasing volume, variety and velocity of data while extracting actionable business insight from that data, faster than ever before.
These needs create a daunting array of workload challenges and place tremendous demands on your underlying IT infrastructure and database systems. This e-book presents six reasons why you should consider a database change, including opinions from industry analysts and real-world customer experiences. Read on to learn more.
IBM® Information Governance Catalog helps you understand your
information and foster collaboration between business and IT by establishing
a common business vocabulary on the front end, and managing
data lineage on the back end. By leveraging the comprehensive capabilities
in Information Governance Catalog, you are better able to align IT
with your business goals.
Information Governance Catalog helps organizations build and maintain
a strong data governance and stewardship program that can turn data into
trusted information. This trusted information can be leveraged in various
information integration and governance projects, including big data integration,
master data management (MDM), lifecycle management, and
security and privacy initiatives.
In addition, Information Governance Catalog allows business users to
play an active role in information-centric projects and to collaborate with
their IT teams without the need for technical training. This level of governance
and collaboration c
Scalable data platforms such as Apache Hadoop offer unparalleled cost
benefits and analytical opportunities. IBM helps fully leverage the scale
and promise of Hadoop, enabling better results for critical projects and
key analytics initiatives. The end-to- end information capabilities of
IBM® Information Server let you better understand data and cleanse,
monitor, transform and deliver it. IBM also helps bridge the gap between
business and IT with improved collaboration. By using Information
Server “flexible integration” capabilities, the information that drives business
and strategic initiatives—from big data and point-of- impact analytics
to master data management and data warehousing—is trusted, consistent
and governed in real time.
Since its inception, Information Server has been a massively parallel
processing (MPP) platform able to support everything from small to very
large data volumes to meet your requirements, regardless of complexity.
Information Server can uniquely support th
Data is the lifeblood of business. And in the era of digital business,
the organizations that utilize data most effectively are also the most
successful. Whether structured, unstructured or semi-structured,
rapidly increasing data quantities must be brought into organizations,
stored and put to work to enable business strategies. Data integration
tools play a critical role in extracting data from a variety of sources and
making it available for enterprise applications, business intelligence
(BI), machine learning (ML) and other purposes. Many organization
seek to enhance the value of data for line-of-business managers by
enabling self-service access. This is increasingly important as large
volumes of unstructured data from Internet-of-Things (IOT) devices
are presenting organizations with opportunities for game-changing
insights from big data analytics. A new survey of 369 IT professionals,
from managers to directors and VPs of IT, by BizTechInsights on
behalf of IBM reveals the challe
Sophisticated banking requires sophisticated computing systems. But which systems offer the greatest chance for success? Many banks are discovering that the answer can be found within their on-premise data centers – the mainframe computer.
Mainframes have become a modern platform for innovation. When operating in a hybrid cloud environment, mainframes provide cost flexibility, scalability, agility, sophistication and unmatched security. And they support innovation, business transformation and new types of monetization. The power of mainframe computing is being rediscovered. Specifically, in a recent 2017 survey of banking executives, we found that:
• 50 percent said they believe hybrid cloud – and the systems that underpin it – can significantly lower the cost of IT ownership
• 47 percent said they believe mainframe enabled hybrid cloud can improve operating margin
• 47 percent said they believe dual-platform hybrid cloud can accelerate innovation.
While innovation and improved p
After several years of relentless hardware and software innovation, the mainframe is at an
inflection point from being a supporting platform of transaction revenue to becoming a
source of revenue growth and innovation. Organizations are evolving toward what IDC calls
the “connected mainframe.” The platform is transforming from a revenue-supporting machine
into a revenue-generating machine and is increasingly playing a central role in organizations’
digital transformation (DX) journey. Key steps in achieving the connected mainframe require
organizations to modernize and integrate the platform with their internal and external
environments. IDC finds that these modernization and integration initiatives lead to new
business innovations, which in turn are driving revenue growth and improving organizational
After several years of relentless hardware and software innovation, the mainframe is at an inflection point. It’s quickly moving from being a supporting platform of transaction revenue to becoming a source of revenue growth and innovation. Organizations are evolving toward what IDC calls the “connected mainframe.” This evolution to the platform is also enabling the mainframe to play a central role in organizations’ digital transformation (DX) journey. Key steps in achieving the connected mainframe require that organizations modernize and integrate the platform with their internal and external environments. IDC finds that these modernization and integration initiatives lead to new business innovations, which in turn are driving revenue growth.
Early adopters of a connected mainframe strategy have achieved more than 300% return on investment (ROI). Over 50% of the benefit value came from business productivity gains, realized from higher transaction volumes, new services, and/or business
Learn about critical success factors for the journey to cloud and how VMware and IBM HCX solution along with IBM Cloud Migration Factory; process, methods and tools deliver predictable results and accelerate your journey to the cloud.
Identifying process improvements and safety standards, evaluating efficiency of current procedure supply, and uncovering new cost savings initiatives are critical components to understanding hidden waste. In order to find savings in that waste you need to take a critical look at your clinical and supply chain practices. Explore this infographic to understand how a Cardinal Health clinical assessment can benefit your ASC by uncovering waste and identifying savings
TE Connectivity (TE) high-performance relays, contactors and switches are designed specifically to operate in extremely rigorous environments in military and aerospace applications. Our relay products include COTS (commercial off-the-shelf), Mil-Spec, plus
highly specialized, and custom-designed products. These high-performance products are designed to withstand extreme shock, vibration, temperature and altitude.
Like many brands with a large footprint of physical store locations, this automotive retailer was having trouble connecting its online ad spend to actual in-store revenue.
In order to reach online consumers, their digital marketing strategy had been buying clicks (CPC) and impressions (CPM). They realized these methods were lacking because:
- They had no true gauge of what ads were working - Their ROI was often inflated by making assumptions instead of using data - It required a heavy upfront investment
ThousandEyes integrates monitoring and visualization of device health, end-to-end network paths and the performance of your internally hosted and cloud applications in one place. Identify critical dependencies in your internal network and monitor how device health impacts application performance.
Published By: Tenable
Published Date: Feb 05, 2018
12 Steps for Addressing Container Security
Containers are an integral tool for most DevOps. While containers themselves do not have inherent security issues, they are often deployed unsecurely, causing security issues around vulnerabilities, visibility, compromise and compliance. How can the DevOps team looking for increased agility work with more closely with the security team looking for reduced risk?
Download this Gartner report to:
- Understand the unique security challenges posed by containers
- Learn how security and risk management leaders concerned with cloud and emerging technologies can engage with and enable secure DevOps
- Take 12 steps that will help you adopt containers with a level of acceptable, manageable risk that approaches the use of virtual or physical machines