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Published By: Experian     Published Date: Sep 26, 2019
"We are in an age of unprecedented opportunity, where ubiquitous data and new technologies are shaping the world and dramatically changing the way consumers interact with businesses like yours. The rise of fintech companies is driving competition, e-commerce has raised the bar for digital experiences, fraud is at an all-time high, and there is pressure to grow your business. You need to meet these challenges head on and do it in a way that can scale with the increasing volume — and value — of customers. All while meeting and exceeding customer expectations. We believe rapid, sustainable growth can be fuelled by acquiring the right customers and delivering customer experiences that align with their expectations. To succeed you need a comprehensive, unified view into your customers and their needs. As a business leader, how do you achieve these objectives? What can you do to attract and acquire new customers? What tools do you need to quickly act on insights and to make consistent, relev
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Experian
Published By: Intel     Published Date: Sep 25, 2019
While NFV remains both technically and business relevant today, many communications service providers (CoSPs) have found implementation very complex. NFV implementation will require further evolution in order to fully address operational and business requirements. This white paper reviews factors currently driving the network virtualization evolution and examines the impact of adopting an innovative model based on software and hardware disaggregation.
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Intel
Published By: Intel     Published Date: Sep 25, 2019
While NFV remains both technically and business relevant today, many communications service providers (CoSPs) have found implementation very complex. NFV implementation will require further evolution in order to fully address operational and business requirements. This white paper reviews factors currently driving the network virtualization evolution and examines the impact of adopting an innovative model based on software and hardware disaggregation.
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Intel
Published By: Group M_IBM Q4'19     Published Date: Sep 25, 2019
Agile Integration Methodology: Container-Based and Microservices-Aligned Lightweight Integration Runtimes - This paper explores the merits of agile integration architecture--a container-based, decentralized, and microservices-aligned approach for integration solutions that meets the demands of agility, scalability, and resilience required by digital transformation.
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Group M_IBM Q4'19
Published By: Group M_IBM Q4'19     Published Date: Sep 25, 2019
Analyst whitepaper by Ovum: Hybrid IntegrationPlatforms: Digital Business Calls for Integration Modernization and Greater Agility - Exploring the factors driving hybrid integration platform adoption
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Group M_IBM Q4'19
Published By: Oracle     Published Date: Sep 25, 2019
Ever wished you could identify talent that’s likely to leave, so you could act quickly and ensure it stays? By gleaning insights from data, you could know in advance what needs to be done to keep your star hires engaged. Our new video tutorial shows how managing data at scale and speed enables you to increase employee satisfaction, reduce turnover and control recruitment costs. Explore how you can keep hold of your talent in this new video tutorial.
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Oracle
Published By: SAP Concur     Published Date: Sep 25, 2019
"Whether companies are expanding to sell into new markets or working with overseas suppliers, today’s CEOs are focused on driving profitable growth. But growth makes everything complex. Complexity manifests in many forms such as new industry and country regulations, ever-evolving tax requirements, and language differences. Finance and IT leaders play critical role in helping CEOs overcome barriers and grow the business. In this new SAP Concur ebook Scaling Travel, Expense, and Invoice Management Growth, we discuss how CFO and CIO collaboration can help deploy intelligent, scalable systems to manage core financial functions and drive business growth as an Intelligent Enterprise. Download the ebook to learn more."
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SAP Concur
Published By: SAP Concur     Published Date: Sep 25, 2019
"Finance and IT leaders play critical role in helping CEOs overcome barriers and grow the business. In this new SAP Concur ebook Scaling Travel, Expense, and Invoice Management Growth, we discuss how CFO and CIO collaboration can help deploy intelligent, scalable systems to manage core financial functions and drive business growth as an Intelligent Enterprise. Download the ebook to learn more."
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SAP Concur
Published By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
The main rule for acing your back-to-school marketing is basically the same as any math or history exam: Come prepared. And in 2019, with so much digital technology in the hands of consumers, it also helps to be willing to experiment. Make sure to keep an eye on results throughout the season and focus on what works. With a flexible omnichannel platform like Selligent Marketing Cloud, you can make changes on the fly and adjust your initiatives as needed, also supported by marketing-specific A.I.
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Selligent Marketing Cloud
Published By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
Right now, consumers are driving two seemingly opposing trends: Accenture calls the first trend ‘From Me to We.’ As people grasp the importance of sustainable living, they are shifting from a purely selfish focus (give me what I want) towards actively pushing brands to become more responsible for their global footprint and the health of our planet (support the ideals we believe in).1
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Selligent Marketing Cloud
Published By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
Every company markets to consumers differently. From call centers to emails to apps and aggregator sites, orchestrating a relationship marketing strategy requires a bespoke collection of marketing technologies. Marketers have the budgets to spend on CRM, email, mobile and data management, but fitting these capabilities together and ensuring they work with legacy business systems is not easy.
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Selligent Marketing Cloud
Published By: Hitachi EMEA     Published Date: Sep 24, 2019
To stay competitive and satisfy your customers in today’s digital economy, you need faster, scalable and more efficient IT performance. Adopting all-flash solutions can meet these performance demands. Now is the time to consider Hitachi as your long-term strategic partner for fast-evolving all-flash technology.
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Hitachi EMEA
Published By: Data Center Frontier LLC     Published Date: Sep 24, 2019
Enterprise applications are moving to the cloud, and for good reasons: The cloud offers a host of potential benefits for both small & mid-sized businesses and large enterprises. These benefits include lower costs, scalable and flexible deployment options, lower capital spending, and access to innovative applications. Communications Service Providers (CSPs), meanwhile, see more opportunities to offer more bandwith to businesses within their footprint.
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Data Center Frontier LLC
Published By: Data Center Frontier LLC     Published Date: Sep 24, 2019
The hyperscale data center is reshaping the global IT landscape, shifting data from on-premises computer rooms and IT closets to massive centralized data center hubs. Workloads are consolidating in the world’s largest and most efficient facilities. These cloud campuses offer economies of scale, enabling hyperscale operators to rapidly add server capacity and electric power.
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Data Center Frontier LLC
Published By: Adobe     Published Date: Sep 23, 2019
Marketing automation is a pay-off, not a trade-off, in experience. Many marketers today say that current content demands outpace their existing automation tools. But investing in a full marketing automation platform can be a tough sell. Marketing automation makes it easier to create and deliver exceptional customer experiences. But executives and stakeholders will want to know what automation can do for every team in their organization. ? Data that proves automation saves time and money across your business ? How automation simplifies growing content demands and delivers at scale ? Why automation is effective in supporting customer lifecycle marketing efforts
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Forrester names Adobe as a Leader in customer analytics, according to the Forrester Wave: Customer Analytics Solutions, Q2 2018 report. SUPPORTING CONCEPTS: • We’re a Leader. But we won’t stop there. Adobe Analytics provides a superior product, executive vision, and strategy. We understand the needs of today’s marketers and customer insights professions, while staying ahead of the curve on future analytics trends. • Adobe Analytics fuels insight-driven customer experiences. Adobe has turned its mantra of “Make Experience Your Business” inward, by developing a marketer-friendly solution that doesn’t skimp on advanced analytical functionality. • Adobe Analytics excels at real-time conversion of insights into action, superior usability, and AI-powered customer journey analytics. • Adobe Analytics’ capabilities, such as Virtual Analyst, powered by Adobe Sensei, use artificial intelligence and machine learning to identify anomalies, contributing factors, and segment differences. What
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Turn leads into customers. Reengage cold ones. Welcome new subscribers and remind them to renew. All of these practices are possible one to one. But what if you’re a marketer who needs to reach millions? Take a look at Marketing Automation Workflows Every Marketer Should Know and learn how to improve engagement, gain more qualified leads, and drive ROI at scale.
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Marketing automation is a pay-off, not a trade-off, in experience. Many marketers today say that current content demands outpace their existing automation tools. But investing in a full marketing automation platform can be a tough sell. Marketing automation makes it easier to create and deliver exceptional customer experiences. But executives and stakeholders will want to know what automation can do for every team in their organization. ? Data that proves automation saves time and money across your business ? How automation simplifies growing content demands and delivers at scale ? Why automation is effective in supporting customer lifecycle marketing efforts
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
The Digital Trends 2019 survey closed with more than 12,500 responses worldwide! The results are in for 2019 and once again, businesses have their sights set on improving customer experience. Data continues to dominate, with an understanding that smarter use will lead to greater rewards. Data ownership and compliance are top-of-mind. And technological advances are an exciting prospect for many. But some need more guidance to understand the benefits for their business. Discover what your top digital priorities for 2019 should be with the 2019 Digital Trends report by Econsultancy in association with Adobe. 4 KEYPOINTS Key topics that you’ll read more about in this year’s report: • Optimising customer experience and delivering personalised experiences in real time. • Using data better for smarter audience segmentation and targeting. • Be wary of walled gardens. Control and own the data, and always be compliant. • Automation is the future. Understand the benefits, learn how to u
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Marketing automation is a pay-off, not a trade-off, in experience. Many marketers today say that current content demands outpace their existing automation tools. But investing in a full marketing automation platform can be a tough sell. Marketing automation makes it easier to create and deliver exceptional customer experiences. But executives and stakeholders will want to know what automation can do for every team in their organization. ? Data that proves automation saves time and money across your business ? How automation simplifies growing content demands and delivers at scale ? Why automation is effective in supporting customer lifecycle marketing efforts
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Why data-driven businesses stand out from the crowd. Why Should the Target Audience Care? Enterprises need to become more data-driven by using more mature analytics tools to stand out from the crowd Supporting Concepts Smart, effective customer analytics tools helps organizations reap the rewards of increased customer satisfaction and brand loyalty. Neglecting advances in customer analytics technology could seriously impact a company's ability to compete in the future marketplace. Where do your customers and prospects sit on the customer analyticsmaturity scale? Are they leaders or are they laggards? Read "Customer Analytics: The 20 Attributes that Lead to Business Success" for insights into: • the key drivers needed within an organisation that help grow customer analytics maturity • why companies using paid analytics solutions experience more tangible benefits than those using free analytics • how to distinguish customer analytics leaders from laggards
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
To achieve personalization at scale, brands need to develop a better understanding of each customer they interact with, and that’s all about combining all the data they collect from every available source into a single cohesive customer view. There is no way they can handle this task or manage all this data manually, which is why data management platforms (DMPs) rose to prominence. Today, companies are looking to build on this single customer view with a real-time understanding of their audience across every digital channel, marking the next phase on the maturity ramp for DMPs.
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
An excellent CMS solution provides your business with the flexibility to grow into a broad experience delivery platform. It should enable your business to scale and add new capabilities as it grows, and easily integrate with other marketing technologies. Why should the target audience care? Customer expectations have increased. They now expect their in-store experiences to be continuous and consistent extensions of the online journey. And the online journey provides fast, dynamic, and interactive experiences. If your business is not well informed on what is needed from a content management solution, it may come up short on customer experience. A successful and growing business will choose a solution that helps them future-proof for emerging channels and effectively manage mature ones. Supporting Concepts: Navigate your business through the noise. Apply these questions and insights to your selection process and avoid the pitfalls of costly and rigid content management systems.
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Data is a company’s most valuable asset. Just look at Forbes’ World’s Most Value Brands list. No longer is a company’s worth evaluated by its tangible assets — data has changed all of that. Every business today relies on data. The ability to filter through volumes of data to capture true insights is critical to gaining a competitive advantage. Companies aspiring to deliver the best possible customer experiences must be able to unify different types of information, including behavioral, transactional , and operational data
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Adobe named a Leader in Forrester's DXP report (Forrester Wave™: Digital Experience Platforms, Q2 2019) Why audience should care: To keep pace with increasing customer expectations and drive business growth, you need to manage your customers' experiences from beginning to end. You need real-time customer insights, connected to solutions that deliver those experiences immediately. And just as important as technology are the people and processes you put in place. Supporting concepts: This is significant, because in the first version of this report in 2015 Adobe was the only (albeit just barely) leader. In the second version in 2017, Adobe has been demoted and Oracle was a leader. Our advancements with Adobe Experience Platform have certainly had a significant impact on our positioning this year. One of the key points highlighted for Adobe being a leader is the focus on enterprise-scale dynamic customer profiles and event-based integration and workflow. Adobe continues to expa
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Adobe
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