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Published By: Kustomer     Published Date: Aug 27, 2019
The modern-day customer expects their needs to be met immediately, no matter the channel. Drive meaningful customer relationships, increase revenue streams and improve operational performance, with omnichannel support.
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customer service, customer support, customer experience, customer service software, “conversational commerce, omnichannel support, omnichannel customer service, omnichannel customer support
    
Kustomer
Published By: Experian     Published Date: Aug 29, 2019
As organizations and consumers increasingly interact over digital channels, both parties must find ways to establish mutual trust. Experian’s Global Identity and Fraud Report Asia-Pacific (APAC) edition highlights that trusted online relationships are based on businesses providing both a secure environment and seamless consumer experiences. With insights from almost 6,000 APAC consumers, the report found that majority (71%) value ‘security’ as the most important element of an online experience, followed by ‘convenience’ (20%) and ‘personalisation’ (9%). Download the complete 2019 Asia-Pacific Identity and Fraud Report for more details.
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Experian
Published By: Riskified     Published Date: Oct 11, 2019
Learn how to provide the omnichannel flows shoppers expect, without compromising the customer experience.
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Riskified
Published By: SAP EMEA Global     Published Date: Sep 13, 2019
Managing employee experiences is not about pinpointing a single event or moment. People leaders need the ability to collect feedback at every moment that matters and take action to close experience gaps. With Employee Experience Management solutions from SAP, you can use a wide range of employee listening mechanisms across a variety of engagement channels to create a “digital open door.”
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SAP EMEA Global
Published By: BillingPlatform     Published Date: Jul 30, 2019
See How BillingPlatform Mediates IoT Devices for Global Success Read this case study to see how a global transportation provider utilized cloud-based billing to make the most of their Internet of Things devices and overcome regional taxation issues. This ClearChannel subsidiary needed to enable a complex, IoT-based business model and chose BillingPlatform for its superior data and monetization capabilities.
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BillingPlatform
Published By: Group M_IBM Q4'19     Published Date: Sep 27, 2019
Banking engagement is about to come full circle. Over the past few decades, banks have pushed customers to digital and self-service channels, with significant consequences. As customers take their transactions from the branches to the digital channels, banking has become less and less personal. Will this trend continue? To predict the future let’s first review how we got here.
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Group M_IBM Q4'19
Published By: Kustomer     Published Date: Aug 27, 2019
The digital age has forever changed customer expectations. By unifying customer data and tracking interactions, Kustomer gives retailers the power to better understand customers and deliver great experiences wherever they happen to engage.
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retail customer service”, “retail customer support”, “retail customer experience”, “customer support”, “customer service”, “customer experience”, “conversational commerce”, “omnichannel support”
    
Kustomer
Published By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
The main rule for acing your back-to-school marketing is basically the same as any math or history exam: Come prepared. And in 2019, with so much digital technology in the hands of consumers, it also helps to be willing to experiment. Make sure to keep an eye on results throughout the season and focus on what works. With a flexible omnichannel platform like Selligent Marketing Cloud, you can make changes on the fly and adjust your initiatives as needed, also supported by marketing-specific A.I.
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Selligent Marketing Cloud
Published By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
Everybody in marketing is chasing today’s consumers as they hop from channel to channel on their digitally empowered customer journeys. Some marketers are more successful than others. Brands with integrated omnichannel touchpoints can let customers start researching a product on their laptop, receive related advertising on social, ask questions on chat, make the purchase on their phone, and pick up the product at their nearest store.
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Selligent Marketing Cloud
Published By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
Retailers who can identify their customers and deliver hyperpersonalized engagement on any channel are the ones thriving in this new age of retail. As the old model of inventory-led retail becomes obsolete, forward-thinking marketers deliver a new generation of shopping experiences with a common focus: the individual consumer. In our Personalization Handbook for Retail Marketers, we’ll provide a toolset of proven strategies and technologies to help marketers leverage personalization for longterm wins such as increased customer loyalty, spending frequency and lifetime value. Starting things off, we’ll discuss why hyper-personalization is the only constant in today’s rapidly changing retail landscape.
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Selligent Marketing Cloud
Published By: ttec     Published Date: Jul 24, 2019
Omnichannel is one of those words everyone uses, but few use correctly. It’s not another word for multichannel. It’s a different state of existence. In our experience, multichannel is the ability to interact with customers across many different channels, but not necessarily in a cohesive fashion. As new channels become available, they are “bolted on” to existing customer experience infrastructure such as CRM or customer support systems. Too frequently, the management of these channels becomes siloed (web versus in-store sales, for example). The effect of this from the customer experience standpoint can be disjointed and jarring. For example, the resolution of an issue following a customer conversation with an associate in the contact center may not be reflected when the customer goes online or into a store. Yet the ability to offer multichannel service experience is table stakes for today’s business. If you’re not available in the channels where customers want you to be, you cease to b
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ttec
Published By: ttec     Published Date: Oct 01, 2019
In an age of tech-savvy customers and self-service channels, do companies still need to invest in contact centers and staff to provide support? The answer is, yes. Consumers have been trained to find the information they need on their own online or with their mobile device. But when they do pick up to the phone and reach out to customer service, they expect representatives to solve what are often complex questions. They expect human interactions. This enormous shift in which customer service representatives are perceived as a last resort puts increased pressure on contact center associates who already have the odds stacked against them. The staff must be trained to quickly handle issues that frequently require access to a wide variety of information, but a lack of investment means many associates are often unprepared and lack the right resources to help customers. To change the outcome, customer service representatives need the right training and tools to not only understand the issue,
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ttec
Published By: InMoment     Published Date: Oct 16, 2019
According to research from Digital Banking Report2, FinServ organizations must focus on five crucial CX priorities in order to meet the needs of their evolving clients: Digital Experience Enhancement Advanced Analytics for Personalization Omnichannel Engagement Proactive Sales and Advisory Lifetime Engagement Download the report to read more about the five priorities
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InMoment
Published By: Innovations Branding Hous     Published Date: Oct 02, 2019
There is a lot of advertising noise in the market, and many different channels consumers use to reach a product/service/company before making their decision. Download the whitepaper to learn how your business can stand out.
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Innovations Branding Hous
Published By: NEC     Published Date: Dec 16, 2009
The proliferation of communications channels has set expectations around cost and productivity benefits. Unified Communications (UC) is proffered as a way of helping bring them all together, but companies struggle to justify the business case for it. Against this background, how important is UC as an approach to streamlining communications, and how can businesses exploit it?
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nec, business communication, productivity, unified communications, uc delivery
    
NEC
Published By: MuleSoft     Published Date: Apr 15, 2019
eCommerce offers consumers new ways to interact with traditional retailers, resulting in changed consumer preferences – 63% of customers today would switch brands for a better connected experience, and 75% want personalized offers based on purchase history. Traditional retailers need to consider how to build a new digital retail platform strategy within their business models to engage with consumers and help maintain their competitive edge. Read this whitepaper to learn: A 4-step strategy for retailers to build a retail digital platform strategy with APIs. The role APIs can play in optimizing consumer journey personalization and creating new revenue channels. How a leading fast food company created a unified consumer experience by adopting a platform-based business model.
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MuleSoft
Published By: Adobe     Published Date: Sep 23, 2019
While having the right tech is key to delivering great experiences, an equally important part of the equation is having the right people, processes and org structures. WHY SHOULD THE TARGET AUDIENCE CARE? Getting value from MarTech investments is top of mind for Marketing Professionals worldwide, and the number one impediment to value realization is the fact that their organizations are not properly set up to fully utlize the tools at their disposal in an effective way. Getting the “people” side of the equation right can be make all the difference in pulling ahead from competitors that are still figuring it out. SUPPORTING CONCEPTS Three best practices to design your org for successful experience delivery: Cultivate the right skills and find the right talent for customer obsession Set up org structures that encourage cross channel collaboration Embrace the possibility of using external support to address the challenges of change management
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
No matter where they are, your customers expect you to be there too, offering fluid, consistent experiences across channels SUPPORTING CONCEPTS: Customer choices continue to expand - 5.5 million new smart things are connected every day, and by 2020, Gartner predicts there will be 20.8 billion connected things worldwide. 76% of marketers agree that personalization is driving increased need for more assets. 88% of marketers agree that they need an easier way to discover and share assets that generate the best engagement. With a hybrid content and experience solution, Synopsys saw: o A 40% increase in productivity o Reduction from 2 weeks to 2 hours to restructure content WHY SHOULD THE TARGET AUDIENCE CARE? Companies need to transform their businesses to meet the demands of customers in an omnichannel world.
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
To achieve personalization at scale, brands need to develop a better understanding of each customer they interact with, and that’s all about combining all the data they collect from every available source into a single cohesive customer view. There is no way they can handle this task or manage all this data manually, which is why data management platforms (DMPs) rose to prominence. Today, companies are looking to build on this single customer view with a real-time understanding of their audience across every digital channel, marking the next phase on the maturity ramp for DMPs.
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
An excellent CMS solution provides your business with the flexibility to grow into a broad experience delivery platform. It should enable your business to scale and add new capabilities as it grows, and easily integrate with other marketing technologies. Why should the target audience care? Customer expectations have increased. They now expect their in-store experiences to be continuous and consistent extensions of the online journey. And the online journey provides fast, dynamic, and interactive experiences. If your business is not well informed on what is needed from a content management solution, it may come up short on customer experience. A successful and growing business will choose a solution that helps them future-proof for emerging channels and effectively manage mature ones. Supporting Concepts: Navigate your business through the noise. Apply these questions and insights to your selection process and avoid the pitfalls of costly and rigid content management systems.
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Like the oxygen we breathe, journey analytics brings life to the customer behind those devices, over time getting to know their favorite pastry choice, when they’re most likely to buy gas, and how long they stay online while in the station’s café. WHY SHOULD THE TARGET AUDIENCE CARE? Business struggle to gain a holistic customer view — the skills to identify actionable insights from multichannel data are in short supply. If they could gain a holistic view of customer attributes and behaviors, they could make sure they get the right content at the right time. SUPPORTING CONCEPTS If you want your customers to enjoy seamless, personalized experiences, you need to treat them like people. That means marketing to the person — not the device. When you know a customer’s interests, wants, and needs — perhaps even before they do — you’ve succeeded at becoming a true experience business. For some, this may require a shift from analytics as a tool to analytics as a way of life. It may also m
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Companies must learn to differentiate themselves to stay ahead. Improved experiences can help you not just sustain but accelerate past the competition. Find out how your business can outperform the competition in The Path of Experience-Driven Commerce. Read the guide to learn how to: - Understand you audience and increase engagement. - Own the omnichannel experience. - Enable business and customer insights.
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Adobe
Published By: Adobe     Published Date: Oct 08, 2019
With customers spending almost one-third of their days engaging with digital content and frequently engaging on multiple channels, developers need a better and faster way to create digitally engaging experiences across multiple channels. Yet despite the appeal of headless for developers, a headless-only CMS may not be the best approach. A better strategy for embracing new technology is taking a hybrid approach. 
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Adobe
Published By: Marketo     Published Date: Sep 03, 2019
Need a more significant ROI from your campaigns? Shift your thinking towards acquiring, retaining, and growing high-value accounts: companies or consumers that are high-yield and a better fit for your products or services. New channels, strategies, & technologies now help organizations of all sizes to implement an account-based marketing (ABM) strategy. Download Marketo's best-in-class Definitive Guide to Account-based Marketing and you'll learn: How to identify, prioritize, and profile the right accounts Creating a winning ABM strategy Creating the right content Which channels to leverage and how to coordinate them How to measure, analyse & optimize ABM campaigns What an ABM strategy that spans the entire customer lifecycle looks like in action
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Marketo
Published By: Marketo     Published Date: Sep 03, 2019
Your website is the hub of interaction between your company and your customers, and in an increasingly competitive digital landscape, today's buyers aren't simply looking for a one-size-fits-all customer experience. Web personalization empowers you to provide more relevant experiences to online visitors and speak to them with personalized messages at scale. It enables you to communicate across all marketing channels with a consistent voice and user experience that builds trust, engagement, revenue, and loyalty. In this ebook, discover how to: Integrate web personalization into your marketing strategy Incorporate cross-channel marketing in your web personalization strategy Create content to maximize the impact of personalization Leverage AI and machine learning to provide personalized web content Measure impact and success Choose the right web personalization tool for you Build a website that accelerates engagement, conversion, and retention by downloading the Introductory Guide to
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Marketo
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