This white paper presents a summary of the survey results regarding their marketing plan and tactics, identifies top trends from this survey, and also discusses the increasingly important role of Webinars in small business marketing in 2009.
Do you know your numbers? If getting more high-quality leads from your marketing events spend is a top priority, then it pays to know the return on investment of your marketing events tactics.
This new white paper explores which marketing events offer the greatest return on investment for your budget and staff. Read survey results of marketers using different types of events, and then calculate your own event costs with the marketing events ROI calculator.
A successful marketing Webinar series can educate your prospects on your company's uniqueness, create a competitive advantage, dramatically increase lead flow, and drive sales.
This new eGuide outlines best practices for creating and delivering a successful Webinar series that gives your organization a solid competitive edge.
"Like any relationship, leads need nurturing. But what if your prospect list has grown cold? Is it too late to revive it?
This MarketingSherpa white paper explores how to optimize your lead nurturing campaign with five steps to boost conversions and includes a case study that reveals how one company was able to revive a cold prospect list."
This white paper identifies strategies for maximizing your webinar program, uncovers key trends related to the benefits and use of webinars and provides valuable insights from survey respondents and other industry experts.