Competitive threats and mushrooming client demands erode the bottom line for many agencies. This eBook provides actionable steps to help you keep your best employees and deliver profit growth, by:
• Ensuring you get paid enough for every engagement
• Empowering your staff to reign in over-servicing
• Making your strategic value clear to clients
Over–servicing is a very real issue for agencies. As a business whose value is judged on the quality of service, it is all too easy for agencies to always want to go the extra mile for clients, both happy and unhappy.
Our research into the creative industry shows that while 75% of agency time is spent on client work, only 70% of that time is actually billed to clients.
In this eGuide, we will show you 4 ways to take more control and avoid over–servicing in your agency.
Marketing agencies are driven by creativity. But turning your agency’s project work into profit isn’t easy when you’re dealing with the pressures of growing client expectations, over servicing, scope creep and eroding margins.
In this 3-minute video, Laura Ramos, Forrester VP and Principal Analyst, looks at the challenges and opportunities facing marketing agencies today and ways they can build strategic value with CMO clients to drive success.