IDG Research Services recently queried 144 CIO Magazine subscribers to gain insight into how and why collaboration technology is creating competitive advantage. This summary report explores different market trends with commentary from key respondents as well as WebEx's Knight, an industry expert. Learn more today!
When driving any major change within an organization, strategy and execution are intrinsic to a project’s success. Nevertheless, closing the gap between strategy and execution remains a challenge for many organizations, as explored in a recent Process Excellence Network report: “Shift Business Excellence Into High Gear: Drive Strategic Performance Through Process
Excellence.” Companies tend to focus more on execution than strategy for quick results, instead of taking the time needed to understand the parts that make up the whole, so the right execution plan can be put in place to deliver the best outcomes.
A large part of closing this gap is understanding that business operations don’t fit neatly within the traditional organizational hierarchy. Business processes are often messy, collaborative
efforts that span people, departments and systems, making them difficult to manage within a hierarchical structure. Business process management (BPM) helps by redefining an
This report identified how top performing organizations leverage and execute multichannel marketing campaigns. The findings demonstrate how Best-in-Class organizations are leveraging a collaborative cross-channel approach to extract maximum value and marketing efforts.