eCommerce Marketers who want to exploit the full potential of e-mail should develop plans to consistently grow their permission-based e-mail lists of customers and prospects. This allows them to build loyalty and promote cross-sell and up-sell opportunities.
It always surprises me that as eCommerce marketers we give lip service to the importance of testing, buy many of us don't take the time to fine-tune our email programs. If you are able to identify a few elements through testing that resonate with your customers and then employ those insights in your ongoing program, the improvements may be sustainable over time.
Published By: Bluecore
Published Date: Oct 23, 2018
AFTER DECADES IN THE LIMELIGHT, email remains the most powerful channel for eCommerce marketers. And this success continues even as many eCommerce marketing teams rely heavily on batch and blast emails that go to their entire list without any customization. While such efforts clearly bring in revenue, they also leave money — a lot of money — on the table.
Recognizing that largely untapped opportunity, top eCommerce marketers have started to take a more strategic approach to email. In addition to traditional batch and blast campaigns, these marketers now tailor messages based on both their customers’ behaviors and changes to their product data in order to send more customized and timely messages.
Published By: Spredfast
Published Date: Nov 15, 2018
How Top Brands Automate Social Service Practices
Today’s conversational commerce requires brands to provide immediate answers to their customers’ questions. Chatbots and artificial intelligence are fast becoming critical tools for customer service, bringing speed and scale that ensures a superior experience. But what are the best practices that marketers need to know to tackle the challenges of customer service automation?
?Learn from experts from General Motors, Booking.com and Spredfast about how to bring automation into your CX workflows and bolster your social service strategies. You’ll find out:
How to think about automation for your business?
How chatbots enhance your agent workflows??
??How Booking.com and GM are using AI to drive inspiration and customer? service efficiencies??
Published By: Dotmailer
Published Date: Nov 06, 2018
Consumers have witnessed unprecedented socioeconomic, political and technological change in the past 30 years. Shifts in behavior and demand have opened up new markets, while existing ones have expanded their offerings, triggering an avalanche of products and services. Ecommerce has emerged as a by-product of consumerism; the digital marketplace has freed both consumers and merchants from the restraints of proximity. This has resulted in spiraling growth.
Marketing in 2018 is unrecognizable to the marketing of the 1980s. Back then there were only a few communication channels available, whereas now there are a myriad of options. Thanks to the digital revolution, the shopfront now sits on the consumer’s coffee table. Brands now cater for empowered customers, and as such, it’s become tougher for marketers to know where to allocate their budget and how to keep their message consistent.
This whitepaper will discuss how marketing channels have evolved to fit the needs of omnichannel consu
WebSphere Commerce and content management integration allows retail marketers to quickly make changes in the ecommerce platform directly from within the content management system. No coding. No dependence on IT. Find out how with e-Spirit.
Managing a sophisticated commerce marketing program requires more than a simple email marketing platform. Say goodbye to batch and blast messages and hello to relevance. Today's commerce marketers use an average of 7.2 marketing tactics to grow their businesses to keep shoppers coming back for more. Are you ready to add a few to your toolbox?
In this e-book, we'll explore seven readily available commerce marketing tools and highlight the experiences of marketers using these tools to increase revenue and engagement.
In the retail and eCommerce world, data can be your differentiator...or your downfall. To stand out, marketers are increasingly turning to first-party declared data to fuel their strategies.
Learn how retailers are using mobile attention to collect and activate declared data for:
Qualified lead acquisition and direct response
Relevant remarketing with custom audiences and retargeting
1-to-1 email personalization
Audience building and profiling
Published By: Curalate
Published Date: May 03, 2016
With billions of images shared daily across a growing number of channels and touchpoints, there are now more opportunities for people to consume content and discover products than ever before. The result? Visual commerce – the emerging need for marketers and brands to understand how images engage and convert consumers at every point of the purchase funnel.
If this sounds familiar, then you're among the 77% of marketers who agree there's a growing amount of pressure to connect visual content to ROI.
Get Your Complete Guide to Visual Commerce and learn how to:
- Develop and source new, creative content for your brand.
- Harness your visual data to discover which images really resonate with your fans.
- Monetize your visual content, and measure the new ROI – Return on Image.
So, are you ready to unlock the power of your visual content? Download your free marketing guide today.
Short Message Service (SMS) marketing, or text messaging, has become one of the most widely used and effective media for both inbound and outbound marketing communications. This represents a tremendous opportunity for e-commerce marketers to use SMS marketing as an extension of their email marketing program to increase customer engagement and drive more revenue.
What you'll learn:
- Learn how personalization tools can move the revenue needle.
- Explore examples from leading commerce marketers, such as Vince Camuto and Fox Racing.
- Understand what features are needed to derive ROI from various tools.
With over 1 billion active users and counting, it’s no secret that Instagram has rapidly become a major tool for businesses looking to drive tangible sales. From simple advertising options to shoppable post features, it’s now a platform that can help you find and meet your customers—right at their fingertips. But how can you start reaping the benefits for your business?
In our new guide The E-commerce Guide to Marketing on Instagram, you’ll find the latest tactics around building awareness, growing your community, and reaching users at every stage of the buyer journey.
Designed with marketers in mind, this practical guide also covers:
Working with AdRoll to get the most out of the platform
The Dos and Don’ts of advertising on Instagram
Insightful case studies
Actionable tips on everything from branding your profile to creating Instagram ads
So, if you’re ready to harness the power of Instagram to take your business to new heights, download our handy guide today.
Managing a sophisticated commerce marketing program requires more than a simple email marketing platform. Say goodbye to batch and blast messages and hello to relevance. Today's commerce marketers use an average of 7.2 marketing tactics to grow their business and keep shoppers coming back for more. Are you ready to add a few to your tool box?
To build or revamp your e-commerce program, you'll need tools to build subscriber lists in healthy ways, manage coupons, maximize transnational messages, and ping shoppers to remind them about whats waiting in their shopping cart. To stay ahead of the competition, you must also capture browse behavior and create triggered messages to nudge shoppers along in their buying journey, predict what a customer wants and recommend the right product. And, depending on your target audience, you may need to explore SMS.
In this just released report, digital marketing and eCommerce experts from eConsultancy aim to help marketers systematically gain a higher ROI through their conversion rate efforts by changing how they think about conversion and testing processes.
Published By: Bluecore
Published Date: May 14, 2018
After decades in the limelight, email remains the most powerful channel for eCommerce marketers. And this success continues even as many eCommerce marketing teams rely heavily on batch and blast emails that go to their entire list without any customization. While such efforts clearly bring in revenue, they also leave money — a lot of money — on the table.
Recognizing that largely untapped opportunity, top eCommerce marketers have started to take a more strategic approach to email. In addition to traditional batch and blast campaigns,
these marketers now tailor messages based on both their customers’ behaviors and changes to their product data in
order to send more customized and timely messages.
To better understand how retailers are using email, including the extent to which they have embraced individualized messaging opportunities and the effectiveness of those messages, Bluecore turned to the data. Our 2018 Retail Email Benchmark report provides a baseline understanding of these a