30 seconds or less. The average length of time that consumers spend reading or listening to online marketing communications . Marketers today are now equipped with the strategies and technologies to better capture consumer attention. To do this, they need to orchestrate individualized customer experiences across the digital channels. Read on for a statistical profile of today’s distracted consumer, followed by actionable tips for effectively communicating and converting this new type of consumer.
Businesses must become agile and provide differentiated service as customer demands and expectations change. Moving beyond simple phone transactions, customers are taking matters into their own hands and turning to their peers, the web and social media to find answers. Contact centers play a major role in determining the customer’s perception of a company. Often seen as brand ambassadors, agents are the main interaction point for customers. It is therefore critical that they deliver personalized communications in the channels that customers prefer. Businesses should use cloud technology to add multichannel tools and support growing demand for chat, social, SMS and video.
Published By: Quantum
Published Date: Jun 20, 2017
In the past, the production of professional quality corporate videos was delegated to outside agencies. Corporate business units hired marketing firms and video production houses because those outside agencies were the only ones with both the required expertise and the expensive equipment needed to generate high-quality results.
Quantum teamed up with the Communications Media Management Association (CMMA) to survey their members—media production managers from leading enterprises—to learn more about the benefits and challenges of creating video in-house.
Download the eBook, “The Changing Landscape of Corporate Video Production” to get the following questions answered and more:
• Will in-house creative teams continue to ramp up in production?
• What video formats are they currently producing and delivering?
• How are they archiving their content?
• What challenges are in-house teams facing as they generate more content?
Today, that is changing. As the cost of video production technology drops, more corporations are recognizing the value of bringing production in-house. According to a recent report by Vidyard, 85% of businesses surveyed now have internal staff and resources producing videos in-house.
Customer service has an opportunity to be a much more strategic weapon for businesses that understand its power. To do this means moving away from what has traditionally been viewed as a back-end operation and cost center to what is now being viewed as a brand-focused profit center. The primary driver of this sea change is engaged and empowered consumers, who want to get the answers to their questions anytime, anywhere, on any device they choose.
In a changing business climate, you're only productive as the technology that supports you. In fact, having the right services can mean the difference between one more happy sale or one less customer. Don’t settle for "one less" - get the right solution for your business with RCN Business Services.
RCN Business Services offers a full suite of communications products and services to businesses of all sizes, including Internet, voice, video and network solutions.
We are a facilities-based provider that offers extensive fiber density with redundancy and superior performance. Spanning over 6,000 miles, the advanced fiber-rich network is completely diverse from other communications providers, enabling businesses to experience exceptional customer service, quicker installation and issue resolution.
RCN Business operates on three fundamental tenets: Partnership, Choice and Technology. These fundamental tenets guide how RCN Business approaches the sales process, addresses its customers, and supports its products and services.
Partnership: The process starts with a dedicated RCN Business account representative actively listening and learning the needs, goals and challenges of a business. The trained and experienced RCN Business staff then delivers a customized solution.
Choice: RCN Business understands that one size does not fit all. The goal is to create a reliable, customized technology solution that contributes to a business’s success and growth.
Technology: Technology and customer support are critical to any business. With RCN Business owning and having full control of its network, businesses get local U.S. based operations, faster response times and a continuous monitoring for superior uptime.
Published By: Sitrion
Published Date: Oct 04, 2016
Communications is all about making sure all employees are engaged, aligned, and informed. It is your opportunity to leverage mobile technology and employee apps to improve your communications—connecting remote workers with the enterprise, saving money and time, and empowering employees to be more productive.
Download this white paper to learn more about how mobile can help you reach and engage with your remote workforce
Note: Part two of Karen Walker’s blog series continues her insights about Digital Transformation and spotlights how Cisco’s Marketing and Communications team is using technology to transform their function.
Excerpt: Today’s marketers are delivering more and more content digitally, but to be effective that digital content can’t just be generic reference material. Rather, effective content must be relevant, timely, and personalized. And its goal should be to create a dialogue with the customer.
This is no easy task. It requires investing in marketing technologies that help deliver personalized content with speed and agility. For modern marketers, technology opens the door to new revenue pipelines. Digital platforms and applications combined with data and analytics augment our go-to-market model.
Published By: SundaySky
Published Date: Mar 06, 2018
Cox Communications has been a SundaySky customer for five years, running personalized video ad programs through traditional video publisher channels. At the end of 2016, Cox Communications expanded that program to Facebook to see if greater levels of personalization and performance could be achieved by combining the dynamic capabilities of SmartVideo technology with the reach of the Facebook ads platform.
The program targets recent Cox website visitors on Facebook and delivers them a relevant video ad with offers related to products and services they had viewed on Cox.com. The program leverages SundaySky’s SmartVideo platform to achieve Cox’s online revenue goals of maximizing the number of revenue-generating orders on its website while also lowering the cost per acquisition (CPA) as the program optimizes.
Context can make or break the communication – and, ultimately, the relationship – between
a consumer and a brand. Today’s consumers expect relevant communications that speak
directly to their needs in the moment. We have the technology today to deliver such messages –
but there are significant barriers to developing relevant, contextual programs of this kind.
Some of the development challenges represent new versions of old challenges. Take data as an
example: it has always been hard to harness data from different sources and to leverage insights in
real time. But today, there are additional opportunities – if not expectations – for marketers to use
contextual data to better reach and engage customers through the optimal channel(s).
Digital Transformation: Insight into Getting it Right, is new research commissioned by Avaya and undertaken by IDC. The Infobrief contains key insights from over 1,300 enterprises and consumers to help brands plan and improve digital transformation, specifically through the modernisation of business communications infrastructure. Because business communications technology is at the heart of digital transformation.
Published By: Polycom
Published Date: May 27, 2010
This informative guide features 10 business people making their voices heard. Each person showcased in the guide raises a key challenge they face in business communications, such as lowering TCO, managing complex technology, and scalability.
Manufacturers—like those in the retail and communications industries—are seeing modern technology and increased customer expectations drive new business models across the industry.
Industry 4.0 is a common name for the strategy that allows companies to automate and digitize the manufacturing process, as well as keep pace with the demands of today’s customers.
By downloading this Epicor-sponsored content, you’ll learn more about Industry 4.0 and how to apply it to your manufacturing business, including:
• How to deliver on the promise of Industry 4.0
• How to prepare your organization for Industry 4.0
Download the content now, and discover how your manufacturing business can keep pace with today’s trends.
This research set out to investigate opinions among IT professionals around the world about SDN technology and its future in their organisation. It explores the network problems companies experience and their expectations of SDN to solve them. It also looks at the current adoption status for SDN and what is holding companies back from adoption.
Digital Transformation: Insight into Getting it Right, is research commissioned by Avaya and undertaken by IDC. The Infobrief contains key insights from over 1,300 enterprises and consumers to help brands plan and improve digital transformation, specifically through the modernization of business communications infrastructure. Because business communications technology is at the heart of digital transformation.
Digital Transformation: Insight into Getting it Right, is new research commissioned by Avaya and undertaken by IDC.
The Infobrief contains key insights from over 1,300 enterprises and consumers to help brands plan and improve digital transformation, specifically through the modernisation of business communications infrastructure. Explore why business communications technology needs to be at the heart of your digital transformation journey.
There are key points to consider when looking for a videoconferencing system. As independent Telecommunications and IT consultants, part of what we do is to evaluate various products and systems regularly for mid-to-large enterprise clients, from 500 to over 30,000 employees. At a high level evaluation elements include costs, technology and features, and service.
Published By: 8x8 Inc.
Published Date: Aug 09, 2017
There is a crisis in enterprise communications and collaboration, due
in large part to the diversity of technology and application silos that
create user complexity and confusion. As cloud and mobile become the
convergence points for enterprise communications and collaboration,
enterprise planners have to focus on a global open cloud strategy to
facilitate effective internal and external collaborative business workflows
A highly resilient data and communications network that supports easy accessibility and cost efficiency is a requirement for hospitals and medical facilities that seek to leverage technology to digitally transform their processes.
Alcatel-Lucent Enterprise (ALE) provides a broad range of robust and secure networking, infrastructure and communication products and services to connect patients, caregivers, staff and the entire healthcare ecosystem. ALE specialized data and communications networks for healthcare providers optimize the care pathway through improved communications and more efficient processes to provide more timely, safe and effective care.
To find out more download this whitepaper today.
Another critical sign of the times is that the Internetdriven
evolution of TV and video is now embraced, rather than spurned, by the TV establishment. HBO, CBS and others are touting new IP-delivered offerings. Charter Communications CEO Tom Rutledge says the number of programmers planning OTT deployments is good for the cable industry, which will have more flexibility in content bundling; and good for the consumer, who will have more choice. And discussing heightened competition
for audiences and ad dollars in VARIETY, Josh Sapan, president-CEO of AMC Networks, referred to “an almost unstoppable trend for technology to facilitate consumer discretion and choice.”
Published By: 8x8 Inc.
Published Date: Jun 16, 2017
In today’s highly competitive business environment, top companies will be the ones that have developed innovative ways to create stellar communications experiences that keep the end users engaged—employees and customers alike.
Video and Web conferencing have become well-established tools to drive rich internal as well as external communications. However, to make an impact, these collaboration tools must be reliable and intuitive to use. Continuous communication offers hassle-free integrated user experiences that fit today’s mobile work styles. Technology advancements and changing perceptions are opening up innovative opportunities, which offer businesses new avenues to create a competitive edge. Smart companies must catch on or get left behind.
Devices can ‘talk amongst themselves’. Technology jargon is often confusing and complicated. And more often than not, the only people that understand the terminology are the people that coined it to begin with. For example, take the term Unified Communications (UC). If you say it a few times and really think about it, you’ll probably get a sense for what it means. But just in case you don’t, let’s break it down and talk about how it can help you.