consumer trust

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Published By: Akamai Technologies     Published Date: Jul 02, 2019
The stakes are high for consumer brands in today’s data privacy landscape. Sophisticated cyberattacks and front-page data privacy breaches threaten to compromise customer data and damage brand trust. To succeed today, brands must implement a data security and privacy strategy that prioritizes customer trust. Are you up to the challenge? Use Forrester Research’s “Data Security and Privacy Maturity Assessment” to gauge your brand’s competencies and identify areas for improvement. You will learn: ? The four key data security and privacy competencies B2C brands must master ? How you measure up against Forrester Research’s recommended best practices ? Tips to make your data security and privacy culture a competitive differentiator
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Akamai Technologies
Published By: ExpertVoice     Published Date: Jun 17, 2019
“Americans have lost faith in institutions.”
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ExpertVoice
Published By: DataStax     Published Date: Mar 10, 2017
Banks are at an inflection point. According to a recent research by Viacom, 1 in every 3 U.S. consumers are open to switching banks in the next 90 days. Financial services companies need to break through the competition to gain customer trust and loyalty. Building a 360° view of the customer can help banks grow customer retention and loyalty, upsell high margin products and provide compelling interactions. However, this is no easy task as complexity increases when retail banks engage their customers across multiple channels and financial products. Gaining visibility into every customer interaction, across your business silos, and with every engagement channel is critical to making the right decisions to deliver amazing customer experiences. This white paper examines the challenges Financial Services Institutions (FSIs) face when building a 360° view of the customer to transform their customer experience and how to overcome them.
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DataStax
Published By: Pega     Published Date: Apr 04, 2016
Millennials are different than any other generation before them. They are making major decisions later in life—from choosing a career, getting married, buying a home and yes, investing in life insurance. And while they are more tech savvy than their predecessors and want to make purchasing from any device of their choosing, they still value face-to-face interaction, contrary to popular belief. Insurance and financial companies need to understand the unique dynamics of the millennial generation in order to better service and exceed expectations of this growing consumer base. They need to meet their tech-savvy expectations, while also understanding Millennials still value one-to-one attention. In fact, 48% of Millennials said they would be more likely to make a speedy financial or insurance-related decision if a person who they trusted took the time to explain the benefits and risks. Download this whitepaper and learn how to better tap into the growing millennial market.
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Pega
Published By: Akamai Technologies     Published Date: Mar 19, 2019
Digital security has never taken on greater urgency. Today we live in a fundamentally connected ecosystem where we increasingly work, play, and indeed live most of our lives online. Whether we are enterprise users or endpoint consumers, our digital experiences are increasingly delivered to us on our connected devices - wherever we are, whenever we want them. For InfoSec professionals, this interconnected ecosystem is wreaking havoc with the idea of "the perimeter." In fact, the perimeter as we know it no longer exits. The attack surface is always shifting and continues to disperse across a wider area. At the same time, attacks continue to grow in size and volume, and are increasingly targeted. No longer can you secure the perimeter and trust that nothing will get in or out. What you need to deploy and manage is being redefined right before your eyes, with or without you. You need to take security to the edge.
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Akamai Technologies
Published By: Bazaarvoice     Published Date: Aug 12, 2013
The FTC social disclosure rules apply to you – now. This webinar shows you how to do social right: Effectively. Ethically. Legally. These guidelines actually keep you out of trouble while building consumer trust along the way.
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brand messaging, consumer engagement, social branding, ftc, federal trade commission
    
Bazaarvoice
Published By: Pega     Published Date: May 24, 2016
Millennials are different than any other generation before them. They are making major decisions later in life—from choosing a career, getting married, buying a home and yes, investing in life insurance. And while they are more tech savvy than their predecessors and want to make purchasing from any device of their choosing, they still value face-to-face interaction, contrary to popular belief. Insurance and financial companies need to understand the unique dynamics of the millennial generation in order to better service and exceed expectations of this growing consumer base. They need to meet their tech-savvy expectations, while also understanding Millennials still value one-to-one attention. In fact, 48% of Millennials said they would be more likely to make a speedy financial or insurance-related decision if a person who they trusted took the time to explain the benefits and risks. Download this whitepaper and learn how to better tap into the growing millennial market.
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Pega
Published By: Evariant     Published Date: Sep 07, 2016
Over the past eighteen months we have seen a dramatic shift in consumers’ trust of traditional versus digital marketing.
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evariant, traditional marketing, hospital, patient engagement, digital marketing
    
Evariant
Published By: Evariant     Published Date: Apr 03, 2017
Health systems must capitalize on every patient and consumer interaction—from fielding the first inquiry to actively supporting proactive health, ongoing care, and recovery—to achieve a “trusted provider” status in the eyes of consumers and patients. Yet, the majority of call centers today do not deliver the robust, personalized support capabilities today’s patients and consumers expect, and the current healthcare marketing environment demands. Download your free copy of this eBook to learn why sophisticated health systems are transforming yesterday’s call center into tomorrow’s engagement center.
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patient engagement, call center, improved care continum
    
Evariant
Published By: IBM     Published Date: Jul 07, 2015
Users expect quick, consistent access to their business-critical data and applications around the clock. That’s why outages, whether they are planned or unplanned, can negatively affect revenue, consumer trust and your reputation.
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big data, mobility, compute-intensive apps, virtualization, cloud computing, scalable infrastructure, reliability
    
IBM
Published By: Uberall     Published Date: Apr 12, 2019
Consumers search for online reviews for reassurance and greater confidence in their buying decision. As 59% of consumers believe online reviews are just as trustworthy as their friends1, they may well be more influential than you think. Embracing and encouraging customer reviews can seem a little daunting, especially with the prospect of attracting negative reviews. But it doesn’t need to be. Not least because more consumers take the time to write positive reviews (49%) than negative (34%)1, but because when managed effectively, negative reviews can make a positive impact on your online reputation, and ultimately your sales. There are of course other factors that can make review management tricky, including a large number of locations, the consistency and timing of the message and a lack of education across the business, to name but a few. This guide is here is to tackle all these challenges and give you practical tools and steps that you can implement straight away, to encourage m
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engage; reviews, review management, reputation management, uberall, online reviews
    
Uberall
Published By: KPMG     Published Date: Jun 06, 2019
Find out why cyber security must be embedded into commercial strategy. With focused insight on the economics of trust for financial services, automotive, mobile and retail organisations. Read the report to understand: • how consumer expectations are shifting on the topic of digital trust • how well the priorities of consumers and security executives align • what it takes for consumers to stay with a brand when things go wrong.
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KPMG
Published By: KPMG     Published Date: Jun 10, 2019
GDPR has prompted banks to re-evaluate their data protection policies. Going beyond pure compliance can help establish consumer trust as a point of differentiation. Read this report to find out: • the ethical challenges and risks arising from the use of customer data • how to start embedding principles for ethical data handling in your organisation • the competitive advantages that come from getting data ethics right.
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KPMG
Published By: Carbon Black     Published Date: Apr 10, 2018
For decades, the financial services industry has endured constant change and uncertainty, from the depths of a financial crisis to widespread regulation overhauls. With the advent of more advanced cybersecurity threats, the industry has responded with rapid digital transformation to remain competitive while also pushing the envelope. Today, managing and mitigating cyber-related risks not only draws government scrutiny, but increased consumer scrutiny as well, with longstanding brand reputations anchored to institutions’ ability to protect its most sensitive data. In a recent survey of Americans, financial information was considered by consumers to be their most valuable personal information, worth even more than personal or family photos and videos. For consumers, failing to protect their data is a grave violation of trust, to the point where 72% would consider leaving their current financial institution if their sensitive information was taken hostage by ransomware.1 Not only does the
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Carbon Black
Published By: Curalate     Published Date: Aug 16, 2017
Digital technology has completely changed how we discover products, engage with brands and share our experiences with others. Amazon revolutionized customer feedback and product reviews. Social media transformed the way people share word-of-mouth recommendations, connecting shoppers to off-the-cuff opinions, compelling visual content and real-life experiences from peers and influencers they follow and admire. Sure, TV, radio and print ads are still part of the mix but they hardly carry the same weight as they did in years passed. This statistic speaks volumes: 92% of consumers trust peer recommendations over branded advertising. With the advent of social media and digital technology, brands have a powerful new tool at their disposal that brings word-of-mouth to the masses: usergenerated content (UGC).
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ugc, user generated content, revenue, curalate, social media, millenials
    
Curalate
Published By: Datastax     Published Date: Apr 04, 2017
Banks are at an inflection point. According to a recent research by Viacom, 1 in every 3 U.S. consumers are open to switching banks in the next 90 days. Financial services companies need to break through the competition to gain customer trust and loyalty. Building a 360° view of the customer can help banks grow customer retention and loyalty, upsell high margin products and provide compelling interactions. However, this is no easy task as complexity increases when retail banks engage their customers across multiple channels and financial products. Gaining visibility into every customer interaction, across your business silos, and with every engagement channel is critical to making the right decisions to deliver amazing customer experiences. This white paper examines the challenges Financial Services Institutions (FSIs) face when building a 360° view of the customer to transform their customer experience and how to overcome them.
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datastax, competition, personalization, customer loyalty
    
Datastax
Published By: Datastax     Published Date: Mar 06, 2018
Banks are at an inflection point. According to recent research by Viacom, 53% of consumers don’t think their bank offers anything different than other banks, 71% would rather go to the dentist than listen to what the banks are saying, and 1 in every 3 are open to switching banks in the next 90 days. This means banking institutions need to break through the competition to gain customer trust and loyalty. Building a 360-degree view of the customer can directly impact customer experience by helping banks grow customer retention and loyalty, upsell high-margin products, and provide compelling interactions.
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Datastax
Published By: Resonate     Published Date: May 30, 2018
A great product is no longer sufficient to guarantee strong sales and loyal customers. Today's empowered consumers not only reject corporate irresponsibility but also seek brands that proactively promote beliefs and values aligned with their own. Marketing leaders should read this report to learn how to identify and prioritize relevant values that resonate with their consumers, authentically integrate those values across the organization, and help build the evidence-based case to earn consumers' and stakeholders' trust.
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Resonate
Published By: Proofpoint     Published Date: May 30, 2018
Email fraud is rife – business email compromise (BEC) is costing companies billions, and consumer phishing is at an all-time high. The majority of these email attacks are also preventable. Utilising the power of email authentication, Email Fraud Defence protects your organisation from all phishing attacks that spoof trusted domains. Visibility of who is sending email across your email ecosystem allows you to authorise all legitimate senders and block fraudulent emails before they reach your employees, customers and business partners. Protect your email ecosystem from today’s advanced email threats including business email compromise (BEC) and consumer phishing. Proofpoint Email Fraud Defence gives you the visibility, toolset and services needed to authorise legitimate email senders and block fraudulent messages before they reach the inbox.
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Proofpoint
Published By: Tapinfluence     Published Date: Jun 07, 2016
Delivering the valuable content that consumers crave requires an authentic, organic, dedicated voice that leverages the reputations and experience of the people your consumers trust.
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brand, best practices, consumers, reach, business optimization
    
Tapinfluence
Published By: Reputation.com     Published Date: Feb 26, 2018
Brand perception begins online, with the local online reputation of doctors, clinics and hospitals. In late 2017, Reputation.com set out to understand how consumers use the internet to look for healthcare services online, particularly when interacting with healthcare-related ratings and reviews. We surveyed healthcare consumers across the U.S. in a representative range of demographic groups for answers to some key questions: • What are consumers and patients really looking for in online reviews? • What ratings and review factors are most important when choosing a doctor? • What sites are most used and trusted for this information? Findings confirmed that online reviews are an essential part of the healthcare consumer’s decision-making. In this report, we’ll look at the key findings in detail
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Reputation.com
Published By: Oath     Published Date: Nov 06, 2017
42% of consumers make the internet their first stop for healthcare information, ranking the web second to actual physicians. Following this trend, healthcare marketers have increased their investment in a variety of digital advertising channels such as native, video, mobile, content and more in order to better educate and inspire healthcare consumers. But whatever digital channels healthcare marketers choose, the environment matters. Consumers make snap judgments about brands based on adjacency. Over two-thirds of your audience will feel less favorably towards a brand if its placed next to untrustworthy, offensive, or low-quality content. Fortunately for brands the flip side is also true, which is why it’s imperative that you guarantee ad placements that share digital space with premium content. With Oath’s reputation as a trusted publisher, healthcare brands can experience peace of mind knowing their consumers will make positive associations that will increase brand loyalty.
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healthcare, physicians, digital, advertising
    
Oath
Published By: Reputation.com     Published Date: Jun 29, 2018
Brand perception begins online, with the local online reputation of doctors, clinics and hospitals. In late 2017, Reputation.com set out to understand how consumers use the internet to look for healthcare services online, particularly when interacting with healthcare-related ratings and reviews. We surveyed healthcare consumers across the U.S. in a representative range of demographic groups for answers to some key questions: • What are consumers and patients really looking for in online reviews? • What ratings and review factors are most important when choosing a doctor? • What sites are most used and trusted for this information? Findings confirmed that online reviews are an essential part of the healthcare consumer’s decision-making. In this report, we’ll look at the key findings in detail.
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Reputation.com
Published By: Incapsula     Published Date: Nov 06, 2017
You’ve probably heard about distributed denial of service (DDoS) attacks, or maybe you’ve even been hit by one. If you’re like most organizations, you’ve already been DDoSed. Perhaps the attack was minor, a wakeup call, but then the attack subsided without causing damage and you just left DDoS protection on your “to-do list.” If you don’t have a DDoS attack plan, it’s probably time to bump it up to the top of your list. That’s because DDoS attacks are getting bigger, persistent, and more harmful. They inflict serious cost in terms of lost revenue, damaged systems and lost consumer trust. DDoS is no longer just a web server problem; infrastructure is now a target. The attacker’s ambition is clear: Take down your online existence and harm your organization.
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Incapsula
Published By: Jebbit     Published Date: Jun 12, 2018
How can you strike the right balance? It’s paradoxical...and annoying. Our consumers want personalized, tailored experiences, but they hold their data cards close to the chest. After Cambridge Analytica, data breaches, and creepy advertising practices, the only way forward is to build (and maintain) trust with your audience. Download this new report to learn: How did we get here? With so much data at our fingertips, what went wrong? How do consumers feel about personalization in 2018? How to get ahead and stay ahead. What data to keep, and what to throw out.
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privacy, paradox, consumer, data, marketers
    
Jebbit
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