content strategy

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Published By: Skyword     Published Date: Nov 14, 2014
Before you write a single word, you must build a home and create a vision for your content strategy. Skyword’s “Getting Started With Content Marketing” eBook leads by example, showing you exactly how to create identity in writing branded content, with real-life examples from our own launch of The Content Standard. Download it today to get started!
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content strategy, content marketing, b2c content, b2b content, content marketing platform, content marketing agency, brand content, branded content
    
Skyword
Published By: Skyword     Published Date: Nov 14, 2014
What good is content strategy without the creative talent to execute it? Don’t be fooled into thinking pieces will fall into place in content strategy; in order for you to see the results you want, you must invest in high-quality talent to help move your storytelling forward. This eBook will focus on finding the right content creators to help power your content marketing machine. Broken into three sections, you’ll learn how we recruited contributors for The Content Standard, defined two types of writers you can partner with, and how to on-board that team for a shared mission. Learn how to effectively recruit subject matter experts and influencers to drive digital content creation.
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content strategy, content marketing, b2c content, b2b content, content marketing platform, content marketing agency, brand content, branded content
    
Skyword
Published By: Skyword     Published Date: Nov 14, 2014
Eventually, you’ll want to move your content strategy past awareness-driven content creation and start converting leads. To show meaningful content ROI, you must have a framework in place to create a diverse array of custom content, and this free eBook will give you the tools and strategy to get started. Download it today!
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content strategy, content marketing, b2c content, b2b content, content marketing platform, content marketing agency, brand content, branded content
    
Skyword
Published By: Trapit     Published Date: Jun 02, 2016
In this book, you will find tips on: - Understanding your objectives and assessing your team's readiness - Assigning roles for your program - Developing a content strategy for sales - Training your team - Assessing your social selling program's progress
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social selling, customer aquisition, trapit, social selling programs, content strategies
    
Trapit
Published By: Scripted     Published Date: Apr 10, 2015
In order to execute a successful content marketing strategy, you need to have the right team to lead it. This is because it takes quality content, resources, testing and consistency to see a positive impact on your business. When lacking a proper strategy, content marketing is more detrimental to your business. After reading this e-book, you’ll know how to build a team that works best for your business — even if it is just one person.
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content marketing, content team, pitching content, content strategy, marketing team, building teamwork
    
Scripted
Published By: Clicktale     Published Date: Jul 06, 2015
Learn how to choose the best format for your content that will best meet your target audience's needs. Discover why and when visitors tend to prefer video over text and vice versa. Leverage these insights to increase engagement.
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text, video, content, engagement, website, content optimization, content delivery, content marketing
    
Clicktale
Published By: IBM     Published Date: Nov 19, 2014
According to a recent survey by the Compliance, Governance and Oversight Council, almost 70% of the electronic content and information organizations retain has no business or legal value. It’s simply digital detritus, retained because 1) we think we might need it sometime, 2) we forget about it, or 3) we don’t have policies and software in place to get rid of it. Ultimately, though, this unnecessary accumulation of content can create real problems in terms of e-discovery, regulation, management and cost. Watch this video white paper to learn more about: - How to get started on an information management strategy - The right combination of software and policy for successful information governance - The business case for proactive management of an organization’s digital footprint
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compliance, governance, oversight, digital debris, data cleanup, legacy data cleanup, information management, information management strategy
    
IBM
Published By: IBM     Published Date: Apr 06, 2015
MWD Advisors report on how Case Management technology can help drive effective outcomes & how a clear Content Management strategy underpins success in Case Management.
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content management, case management, ibm, data, service fulfillment
    
IBM
Published By: Act-On     Published Date: Aug 28, 2012
Learn best practices for developing and deploying appropriate strategies for content across all channels and lead lifecycles.
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content marketing, content management, repurposing content
    
Act-On
Published By: Cornerstone OnDemand     Published Date: Feb 05, 2018
31 percent of millennials reported that they would leave their current position due to lack of learning opportunities. Younger generations are expecting more out of their work experience, which is making it harder to attract and retain top talent. We’re in the middle of a new era in terms of the way employees work and learn. Bottom line? Learning content is one of the most significant investments when it comes to employee experience and it’s time for your company to step up to the plate. Download our quick-guide on “4 reasons you should invest in a learning content strategy.” You’ll learn how it can change the way your company: • attracts top talent • onboards and attracts top talent • retain hard-won talent • achieve your business goals Get your copy today.
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performance management, performance, performance appraisal, employee engagement, goals, reviews, learning management system, performance management software
    
Cornerstone OnDemand
Published By: Bronto     Published Date: Feb 01, 2018
What you'll learn: • Why batch-and-blast email is losing its effectiveness and the email techniques to replace it. • How techniques like user-generated content and the mining of unstructured data can boost email effectiveness. • What artificial intelligence is offering today – and what it could offer years from now. • How omnichannel merchants can leverage physical locations as part of their online strategy.
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email, omnichannel, retail, ecommerce
    
Bronto
Published By: Spredfast, Inc.     Published Date: Aug 30, 2011
In the Social Media Pocket Guide, discover best practices for developing full-scale programs. The guide outlines the business case, content strategy, real-world examples and measurement methods for the 6 best ways to use social media.
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spredfast, social media management, social media strategy, social media planning, twitter, facebook, linkedin, youtube
    
Spredfast, Inc.
Published By: Brainshark     Published Date: Nov 13, 2013
Learn how well your sales content is driving sales performance and identify steps to maximize the return on your content investment in the report by sales strategy expert Stephen Diorio.
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sales content, content creation, sales enablement, sales performance
    
Brainshark
Published By: Scripted     Published Date: Jun 03, 2014
We’ve put together a round-up of inspirational quotes from experts we’ve interviewed across multiple industries about how they’ve used quality content to better their business. Enjoy!
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scripted, marketing, content marketing, content syndication, lead generation, content strategy
    
Scripted
Published By: Scripted     Published Date: Jun 03, 2014
Many businesses outsource content because they’re stretched for time. In fact, according to the Content Marketing Institute’s 2014 benchmark report, 69 percent of B2B marketers said a “lack of time” was the biggest challenge they face to date. But time isn’t the only reason why nearly 47 percent of marketers have turned to outsourcing. Here’s why the savvy ones in the business are outsourcing their content right now (and why you should be, too).
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scripted, content marketing, content creation, lead generation, content strategy, external writing teams, marketing
    
Scripted
Published By: Sailthru     Published Date: Jul 01, 2015
While 70% of consumers prefer getting to know a company via content over ads, most brands are challenged with navigating content marketing and management. Making the transition from pushing product to nurturing consumers is not easy, but a smartly-executed content approach can increase purchase conversion, purchase frequency and brand loyalty.
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content, commerce, retail, ecommerce, publishing, media, customer experience, marketing
    
Sailthru
Published By: TheMarketingScope     Published Date: Sep 29, 2015
In this eBook, we’re going to diagnose the most standard ailments of businesses who avoid content marketing like the plague. We’re going to tell you why, and how, you can put more than a bandaid solution in place.
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content marketing, lead generation, market research, market strategy
    
TheMarketingScope
Published By: TheMarketingScope     Published Date: Oct 14, 2014
In this comprehensive guide we cover topics from getting your content marketing program started to writing, publishing and promoting.
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marketo, content marketing, marketing strategy, customer engagement, customer interaction
    
TheMarketingScope
Published By: TheMarketingScope     Published Date: Oct 28, 2015
You have to think holistically with a full funnel solution that can deliver content, drive real results and offer mutual value to your business and to customers at the same time.
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linkedin, marketing funnel, content management, content strategy, customer engagement
    
TheMarketingScope
Published By: VMware     Published Date: Feb 24, 2017
Security for mobile devices, applications, and content is a paramount concern in a mobility management strategy. Whether using a corporate-owned or employee-owned device, employees access corporate data, email, and more from their mobile devices. These user actions require businesses to implement a mobile strategy with strong security policies. This flipbook covers the five next big trends in mobile security.
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VMware
Published By: VMware     Published Date: Feb 24, 2017
Security for mobile devices, applications, and content is a paramount concern in a mobility management strategy. Whether using a corporate-owned or employee-owned device, employees access corporate data, email, and more from their mobile devices. These user actions require businesses to implement a mobile strategy with strong security policies. This flipbook covers the five next big trends in mobile security.
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VMware
Published By: Marketo     Published Date: Jul 13, 2015
This ebook goes through tried and true strategies for lean content marketing—so you can extend the value of all your thought leadership.
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content marketing, content strategy, collaboration, content creation, content contribution incentives, content planning, content mapping
    
Marketo
Published By: Marketo     Published Date: Mar 20, 2018
Do you really know whether each of your campaigns are formatted optimally, to drive as many conversions as possible? Or, are you just crossing your fingers and hoping for the best? It is impossible to develop more effective campaigns and grow your customer base if you don’t know which elements of your campaigns are contributing to these efforts and which are working against them. But there’s a way to easily figure this all out, moving away from guessing and towards confidence. The answer is A/B testing. With A/B testing, any company can learn how to optimize their marketing campaigns, better understand their customer base, develop more relevant content, and improve return on investment. A/B testing is an efficient and cost-effective marketing strategy that companies cannot, and should not, live without. Download this ebook to learn all the essentials of A/B testing, including: The definition of A/B testing Why A/B testing is important The A/B testing process A/B testing and marketin
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Marketo
Published By: Net Atlantic     Published Date: Jun 04, 2010
Register for this live event: Date: Thursday, September 2, 2010 Time: 2:00pm EDT / 11:00am PDT Length: 1 Hour During this one hour session, we'll discuss 5 components of a successful email marketing strategy and how to increase relevance through segmentation and targeting, including: .creating and delivering relevant content; .applying profile and behavior-based targeting; .automating email campaigns to match the customer purchase lifecycle; .achieving the right contact frequency for your audience; and .testing your strategy for effectiveness.
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email marketing, webinar
    
Net Atlantic
Published By: KnowledgeVision     Published Date: Dec 28, 2012
Our latest white paper shows why online presentations belong in every digital content strategy and how to use them.
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online presentations, knowledge vision, digital content strategy, interactive, digital content
    
KnowledgeVision
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