corporate brand

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Published By: RSM US     Published Date: Feb 08, 2019
For decades, corporate social responsibility (CSR) plans have been used by companies in varying degrees to participate in select charities and causes; however, in recent years, CSR strategies have evolved as an important way for businesses to connect with their communities, demonstrate commitment to core values and deliver on brand promises.
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RSM US
Published By: SAP     Published Date: Jun 12, 2015
Competition for talent is fierce, and employer branding – or communicating why your company is a great place to work – is becoming a more sophisticated and more critical part of a recruiting strategy. While you communicate an employer brand in many ways, it’s most important on the corporate career site, where you have the opportunity to convert people you’ve touched through other channels into potential future employees. A poor user experience on your career site negatively impacts your employer brand and greatly reduces the chance that people will fill out an application. Download this white paper to discover five best practices that can help make your career site your # 1 recruiting asset.
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SAP
Published By: SuccessFactors, an SAP Company     Published Date: Jun 18, 2015
Competition for talent is fierce, and employer branding – or communicating why your company is a great place to work – is becoming a more sophisticated and more critical part of a recruiting strategy. While you communicate an employer brand in many ways, it’s most important on the corporate career site, where you have the opportunity to convert people you’ve touched through other channels into potential future employees. A poor user experience on your career site negatively impacts your employer brand and greatly reduces the chance that people will fill out an application.
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SuccessFactors, an SAP Company
Published By: Gelato     Published Date: Jul 03, 2018
The creation, building, and protection of a brand is one of the highest priorities of a corporate marketing team. Your logo and company colors are printed around the world on business cards, thought leadership, signage, and for internal branding, among other things. Do you really know how many people are creating and printing materials on behalf of the company? Gelato CMO Christian Sæterhaug will shed light on the surprising discoveries our customers have made when investigating the issue. Watch the video to learn more.
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Gelato
Published By: Resonate     Published Date: May 30, 2018
A great product is no longer sufficient to guarantee strong sales and loyal customers. Today's empowered consumers not only reject corporate irresponsibility but also seek brands that proactively promote beliefs and values aligned with their own. Marketing leaders should read this report to learn how to identify and prioritize relevant values that resonate with their consumers, authentically integrate those values across the organization, and help build the evidence-based case to earn consumers' and stakeholders' trust.
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Resonate
Published By: Inspirus     Published Date: Oct 04, 2017
Sodexo’s 2017 Global Workplace Trends Report Offers Thought Leadership from Leading Voices This whitepaper is a summary of the trends that we explored for this year’s Workplace Trends Report. Sodexo reviewed 10 workplace trends: organizational and employee agility; collaborative work spaces; the impact of societal issues such as migration and cultural integration; the new generation of robotics; the evolution of learning at work; the overlap of personal and corporate brands; design thinking principles in the workplace; sustainable development goals; the potential of millennial talent; and the workplace as a wellness destination
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Inspirus
Published By: Google Chrome Enterprise     Published Date: May 07, 2018
In the year 2016 alone, the world learned about security breaches that compromised nearly 2 billion records.1 Employee endpoints are increasingly targeted: Nearly two-thirds (64%) of external attacks last year targeted a corporate-owned, employee-owned, or mobile device.2 Data breaches cost companies time and money, weaken brand reputation, and jeopardize customer and employee trust.
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Google Chrome Enterprise
Published By: Gleanster Research     Published Date: Oct 22, 2013
This Deep Dive from Gleanster research will explore why some marketing technologies may not be the best solution for distributed marketers and how an merging class of technology called “local marketing automation” is enabling corporate marketing to oversee brand consistency and simultaneously give local marketers autonomy and control over communications to their local target audiences.
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Gleanster Research
Published By: Gleanster Research     Published Date: Oct 26, 2013
This Deep Dive research study from Gleanster explores how Top Performing organizations are using a new class of multi-channel campaign management technology called "local marketing automation" to empower local / regional marketers with marketing technology while simultaneously maintaining corporate control over the brand.
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Gleanster Research
Published By: Kronos     Published Date: May 30, 2018
Employee engagement is being challenged by the increasing diversity of today’s workforce. From aspiring Millennials to aging Baby Boomers — working in a complex mix of full-time, part-time, contingent, temporary, and contract roles — the 21st-century workforce is more diverse than ever, challenging organizations to build and support a corporate culture that fosters employee engagement and drives the employment brand.
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Kronos
Published By: Rizepoint     Published Date: Feb 13, 2017
Consumers and other stakeholders increasingly want to know where their products come from and how they are produced. A successful Responsible Sourcing program strengthens the corporate brand by making it more predictive and adaptive to changing market needs and helping the company develop resilience, mitigate risk, improve efficiency, and better manage supplier relationships. Download this complimentary guide to read about key concepts and principles that apply to virtually any organization when managing Corporate's Responsible Sourcing guidelines, and ensuring franchisee compliance for protection of your brand and commitment.
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Rizepoint
Published By: Achievers     Published Date: Jan 17, 2014
Today’s workforce is fundamentally changing. Organizations are flatter, more agile, and require even better retention strategies. HR professionals and business leaders agree on the importance of attracting, retaining, and cultivating top talent. An employee rewards and recognition program that has the buy-in and support of business leaders can transform your corporate culture, making your organization a great place to work, building your brand as a top employer, delighting your customers with your service, and reaping the financial benefits that come from Employee Success. Download this white paper, Obtaining executive buy-in for recognition programs, and obtain best practices to sell the vision of a rewards and recognition program to your CFO.
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employee success, employee recognition, employee engagement
    
Achievers
Published By: IBM     Published Date: Oct 23, 2009
In the IBM white paper, "Attaining sustainable growth through corporate social responsibility," you'll see how corporations can differentiate their brands and reputations by helping to maintain society's wellbeing. Plus, you'll learn how corporate social responsibility can generate significant returns.
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social responsibility, ibm, csr, suppliers, customers, integrate, information strategy, transparency
    
IBM
Published By: Saepio     Published Date: Apr 21, 2010
Brand marketers invest billions to create an emotional connection between their brand and prospective customers. As media fragments and customers increasingly engage with the brand in ways outside the direct control of the corporate marketer, brand positioning and messaging and the building of emotional connections with consumers becomes more challenging.
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saepio, emm, roi, marketing process optimization, var, distribution, crm, mrm, distributed marketing, enterprise marketing management, campaign planning
    
Saepio
Published By: IBM     Published Date: Oct 01, 2013
Engaging Your Employees & Improving Adoption and Retention of Key Business Messages Today's Corporate Communications leaders are tasked with making their employees smarter about your company's business, elevating their engagement and knowledge around your brand in ways that are impactful, memorable and enables retention of the key messages. Yet in a recent CMO Study conducted by IBM Institute For Business Value, only 20% of CMO's believe that the corporate character and brand are fully understood by the organizations employees. Join us for a 60-minute webinar to discover how how other companies are successfully creating advocates out of their employees and help them to better understand their corporation's key messages through the use of new and exciting technologies.
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corporate communications, social business, employee learning, employee retention, human resource management, cmo, workforce management, smarter workforce, corporate branding, technology
    
IBM
Published By: IBM     Published Date: Jun 13, 2016
Attracting today’s savvy candidate requires much more than a creative job description and a flattering email message. The transparency provided by web sites such as Glassdoor combined with a millennial desire for meaningful work and corporate responsibility have the upped the ante when it comes to employer brand and candidate experience. While many firms have good intentions when it comes to employer brand, these intentions aren’t always translated to action, leaving many candidates feeling frustrated as they move through the process. New hires need confirmation that everything they were told in the interview processes is not only accurate, but even better than expected. When the onboarding process falls short of those expectations, candidates immediately question their decision to accept the offer and retention efforts in jeopardy. Join this webcast to learn how to avoid costly new-hire attrition in your organization.
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ibm, recruiting, onboarding, talent acquisition, new-hire attrition, human resources
    
IBM
Published By: Qualys     Published Date: Jan 11, 2017
In this age of supply chain interconnectedness, a large organization may have hundreds of third parties with access to its physical premises, IT networks and data. Your organization may have a secure IT infrastructure, but third parties can make it vulnerable to breaches, which often result in corporate data theft, brand damage and hefty government fines.
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information security, it compliance, it audit, it security, network security, web application security, application security
    
Qualys
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
Accor is one of the world's largest travel, tourism and corporate services companies. With over 4,000 hotels worldwide, Accor Hotels covers all segments from economy to upscale. Sofitel, Novotel and Motel 6 are just a few of Accor's hotel brands. Accor's online relationship marketing strategy aims to convert prospects into customers and build customer value through increasing the depth of relationships and growing revenues from repeat bookings, cross-sales, up-sales and referrals.
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neolane, accor hotels, online relationship marketing strategy, improve reactivity rates, campaign personalization, collaborative content management, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.
Published By: Rackspace     Published Date: Jan 19, 2016
San Francisco-based RockYou purchases the rights to existing social video games, then incorporates in-game ads, and rebrands them as RockYou games.Delivering interactive media content to engaged audiences online, RockYou boasts a portfolio of free-to-play games including dozens of company-owned and partner titles across key platforms, genres and demographics.
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rackspace, social gaming, private cloud, data, rockyou
    
Rackspace
Published By: IBM     Published Date: Oct 10, 2013
We all know how major security incidents can affect a company’s data, networks and corporate brand. We also know that sophisticated attacks, designed to gain continuous access to critical information or to cause damage in critical infrastructure, are becoming more severe, more frequent and more costly. But what can you do about it? The IBM white paper “Responding to—and recovering from—sophisticated security attacks” details four proactive steps that you can—and should—take now to help keep your organization safe: prioritize your business objectives and set your risk tolerance; protect your organization with a proactive security plan; prepare your response to the inevitable sophisticated attack and promote and support a culture of security awareness. Read the white paper to learn how to help keep your organization safe from sophisticated security attacks and find out how IBM can help.
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security, data security, networks, branding, attacks, security, security breach, safeguarding, infastructure, risk, risk tolerance, security attacks
    
IBM
Published By: SAS     Published Date: Nov 16, 2018
Instances of fraud have become commonplace in many industries, and it’s costing organizations millions of dollars annually and placing corporate brands at risk. But despite significant investments in staff and anti-fraud software, new and emerging fraud threats keep slipping through undetected. Why? Because it’s too costly to keep anti-fraud software current. Paying a vendor to make software changes dramatically increases total cost of ownership. This paper discusses how SAS addresses this challenge with next-generation fraud solutions like SAS Visual Investigator, a cloud-ready investigation and incident management platform that end users can easily configure and adapt to detect new and evolving types of fraud.
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SAS
Published By: IBM     Published Date: Feb 27, 2014
Learn how to protect your organization from the most sophisticated attacks and make sure your implementing the right security measures for your business.
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attacks, sophisticated attacks, security, security incident, data, network, corporate brand, ibm, risk tolerance
    
IBM
Published By: Online Marketing Summit     Published Date: Apr 21, 2010
Register for this free virtual event on Thursday, May 27th with the best and latest online marketing educational content including best practices, case studies, research and more. You can expect: *Seven tracks covering all major domain of online marketing, including Social Media, Search Engine Marketing and Optimization, Web Analytics, Mobile, Email and Demand Generation; * Content for all skill levels from the online novice to the eMarketing expert, there are sessions that will benefit all corporate, brand and online marketers; *Online marketing education kiosks and learning centers provide you additional access to 1-on-1 consultations, whitepapers and webcasts; *Live Q&A at the end of each session. Speakers and expert practitioners further explain the tactics learned in the session, answering questions and providing live support. Virtual Peer Networking gives you the opportunity to network, collaborate and share ideas with strategic marketers from leading companies around the world, so register now!
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oms, online marketing summit, online marketing, emarketing, strategic marketing
    
Online Marketing Summit
Published By: Virgin Pulse     Published Date: Jun 26, 2013
There are three options for creating a distinct brand for your workplace health and wellness programs. You can use your existing corporate brand, create a new and distinct sub-brand for your programs, or use a third party’s brand as the foundation of your health and wellness initiatives. Each of these branding options has its benefits and challenges, depending upon your goals. In this paper, we’ll discuss the merits of these branding options and help you understand how they can impact your health and wellness initiatives.
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corporate wellness, heathcare, healthcare reform, benefits, engagement, branding, employee hapiness
    
Virgin Pulse
Published By: IBM     Published Date: Jul 20, 2016
Attracting today’s savvy candidate requires much more than a creative job description and a flattering email message. The transparency provided by web sites such as Glassdoor combined with a millennial desire for meaningful work and corporate responsibility have the upped the ante when it comes to employer brand and candidate experience. While many firms have good intentions when it comes to employer brand, these intentions aren’t always translated to action, leaving many candidates feeling frustrated as they move through the process. New hires need confirmation that everything they were told in the interview processes is not only accurate, but even better than expected. When the onboarding process falls short of those expectations, candidates immediately question their decision to accept the offer and retention efforts in jeopardy. Join this webcast to learn how to avoid costly new-hire attrition in your organization.
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ibm, ibm smarter workforce, work trends, employee acquisition, recruiting, recruiters, candidate experience, human resources
    
IBM
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