The production of counterfeit products is an increasing problem that affects the entire electrical industry. Counterfeit protective devices, like circuit breakers, including GFCI and AFCI for personal protection, pose one of the most significant risks to facility and employee safety.
Because counterfeit products are more difficult to detect than ever, we as an industry must do more to guard against their risks and liabilities. By purchasing products from authorized resellers and using available tools to authenticate products, buyers can ensure a safer supply chain that mitigates the risk sub-standard and counterfeit electrical safety devices pose.
Your social media presence helps you engage consumers and stay in tune with the market. But it also paves the way for brand impersonators, counterfeiters and scammers to exploit your brand.
Download this informative white paper to understand the benefits of incorporating a brand protection component into your social media program. Learn practical, proven steps you can take to complete your social media strategy–and preserve brand health and customer trust.
The Internet is changing. Learn how applying for your own brand Top-Level Domain (TLD), such as .canon or .hitachi, can help improve natural search, build trust with your customers, and generate revenue through your agent channel.