Design is more than just an artistic endeavor. It is a philosophy and culture that influences every business decision. Companies who embrace design create more appealing content and deliver better brand experiences. Customers expect these brand experiences, and they want them personalized on every device and platform. With modern tools and workflows, companies can now create content at the velocity needed to meet with customer demands — creating loyalty and boosting revenue.
Your week is full of deadlines. But in order to meet them, your team often loses hours to exhaustive search and file-sharing practices. Using that time for more creative concepting could make for bigger long-term gains. And Adobe has the tools to help.
Adobe Creative Cloud Libraries allow your workgroups to collaborate and share projects across programs and computers—no matter their individual locations. And Adobe Stock seamlessly integrates images for direct placement into apps like Adobe Photoshop, Illustrator, and InDesign.
Download Pfeiffer Consulting’s new Adobe Stock Benchmark Reports to learn more about the efficiency and productivity gains linked to using Adobe Stock.
Read Create the Change: Building a Creative Process for the Modern World to learn:
- How changing the way you view design changes everything
- The power of beautifully designed customer experiences
- Why it pays to make your teams design-driven
The perfect stock image pulls triple duty for creative teams. That means it doesn’t just match campaign messaging. It also meets design specs for multiple channels and maps back to your overall brand guidelines.
Read Finding the Perfect Image, and learn how the right stock service can help you:
- Spend less time on processes and more time on creating experiences
- Keep pace with every channel, including social media
- Scale creative production to meet the demands of enterprise
No marketer wants to risk the integrity of their brand by displaying ads in unsafe locations. In the great cross-channel chase for customers, advertisers want to engage target audiences in as many contexts as possible – across devices, media, and ad formats. Find out how the right brand safety tools can help your navigate this complex landscape, and deliver the right creative in the right context, every time.
When augmenting the benefits package
for your organization, it’s natural to focus
on traditional perks that employees have come to
expect: PTO, health insurance, and maybe a tuition
assistance credit here or there. But if you’re looking
for creative and effective ways to stimulate
employee engagement while also driving business
results, you’ll want to consider the powerful impact
of offering language-learning opportunities.
Why language learning? It offers immediate and
long-term benefits to both employees and employers.
Research shows that organizations that offer access
to language learning see an increase in employee
engagement factors like loyalty, morale, and
productivity, which in turn boosts business performance
factors such as customer satisfaction
and internal communications.
Where’s the connection? And how can you reproduce
these benefits within your organization? This
playbook offers a deeper look at why language
learning has such a positive influence on employee
The best workforce is an engaged workforce — employees who feel emotionally connected to the organization and who are willing to put in discretionary effort voluntarily, as a natural manifestation of their commitment to their jobs. Your challenge is to find creative new ways to nurture and sustain this level of engagement in a workforce that may have as many as five generations working side by side — Silent Generation, Baby Boomers, Gen X, Millennials, and Gen Z.
Published By: Infosys
Published Date: Jun 14, 2019
The basic promise of blockchain is that it works as a global distributed ledger or database of things we value - everything from money, to creative work and votes - so these can then be managed and transacted in a trusted and secure manner. Yes, blockchain is a young technology, but well past its infancy. Today, the somewhat inflated expectations around the technology have been brought to a more realistic level and we are beginning to see practical applications across the enterprise. Although these are typically in the realm of reducing cost and/or time for transactions, improving product and system security, finding and preventing fraud and counterfeiting and increasing transparency, there are also instances of businesses relying on blockchain to create new revenue streams.
Infosys recently commissioned an independent survey of senior executives worldwide. Download the report to read about their findings.
Published By: Monetate
Published Date: Jun 27, 2018
A robust testing and optimization program is critical to the success of any travel and hospitality online bookings and reservations engine. Discover how personalization can help you drive impact using your pre-exisiting creative and analytical assets. In this handy guide you’ll learn how Monetate’s testing, segmenting and optimization program helps travel and hospitality companies:
• Recognize visitors and customers across devices to deliver connected experiences.
• Optimize bookings funnels to raise bookings conversion rates and revenues.
• Segment customers to deliver truly customized content.
• Decrease the customers time to purchase by serving the right trip, excursion or reservation.
Machine learning offers the depth, creative problem-solving capabilities, and automation to help security organizations gain significant ground against attackers. It’s a powerful tool for processing massive amounts of data for the purpose of malware classification and analysis, especially for unknown threats. Through supervised learning, human researchers can continually develop new training models that expand the understanding and competency of machine learning systems.
The foregoing use cases—all with varying levels of complexity—are an overview of the creative development opportunities afforded by OpenDXL. We hope these have inspired you to start your own OpenDXL project. Bookmark and explore these pages for core resources.
Published By: NCM Fathom
Published Date: Dec 09, 2011
The lights, the atmosphere, the big screen - it all comes together at the cinema. A great brand deserves a terrific event that mesmerizes its audience and employees. Planning a cinema event is a lot like directing a movie from the cutting room to the red carpet. For your event, evaluate how to deliver without giving too much away. You must know what will connect with your audience.
Published By: BlackLine
Published Date: Feb 04, 2019
For accounting professionals, change offers the chance to be more creative, come up with new solutions, and grow both personally and professionally. For organizations, change necessitates agility and flexibility, qualities crucial to thriving in the future economy.
The objective of direct response testing is to develop a campaign control (medium, offer, creative approach and more). This unique multivariate testing approach shows how to find a winning marketing strategy as quickly as possible.
Three decades after the height of the cold war between Apple and IBM, these former nemeses have formed a partnership emblematic of the shifting tide in enterprise IT. Macs are no longer just a niche choice for the creative class. In this report, see how Macs have proven themselves in the enterprise. They’re easier to support than PCs, increase worker productivity, enhance information security and save money.
Integrating social sponsorships can be more than a logo. In fact, they should be. When you add social experiences to your sponsorship packages, you’re bringing brand partners all-new ways to engage with audiences and gain valuable exposure. You’re also creating more inventory and new revenue streams for your owned properties.
Welcome to the Next Level in Sponsorship outlines 3 basic steps for successfully integrating social into your packages. Up-to-the-minute examples from The NBA, Discovery.com, Toyota, JCPenney®, and other innovators in the sports and media worlds deliver fresh perspectives and creative inspiration.
Pump up the value of your sponsorship packages with social. Download our quick-read whitepaper today.
Published By: Skillsoft
Published Date: Mar 27, 2015
Read peer insight by HR leaders at Rent-A-Center, Madonna University & Copper Phoenix Consulting,
Schnitzer Steel and Southwestern Energy Company and get actionable ideas on effective approaches for recruiting and retaining the “millennials” generation that has been alternatively described as entitled and creative.
Published By: Skillsoft
Published Date: Mar 27, 2015
In a leadership survey, the results reveal that respondents understand the attributes and behavioral trends that will drive success and innovation into the future, yet acknowledge that their organizations are celebrating and encouraging many behaviors and practices that created success in the last century.
Where does your organization fit in? Are you encouraging yesteryear leadership traits?
Download Actionable Leadership in the Creative Age and learn how to foster the right leadership traits within your organization.
Published By: Workfront
Published Date: Jun 25, 2014
Marketers are always being asked to do more with less. But sometimes our go-to solutions for getting more work done are actually getting in our way. Read the 5 Dangerous Creative Productivity Myths eBook to learn the truth. Get the ebook.
Published By: Workfront
Published Date: Jul 10, 2014
There’s a long list of clichés often used in the marketing creative services and graphic design environments. Among those is a group of phrases we’ve deemed harmless because we hear them so often. Phrases that, like an optical illusion, seem like one thing when you’re up close, but when you look at the whole picture, turn out to be something else entirely.
This ebook takes a step back and exposes five common sayings among creative services teams that sound innocent, but actually signify some serious underlying productivity problems.