The Issue: The Content and Commerce Divide
Commerce and digital marketing teams tell a familiar story. The commerce team launches an online store on a commerce platform. Commerce and IT focus on the platform and evolve it as the online business grows—focusing on basics such as PCI compliance and product information and expand-ing to more complex integrations. Now they want to add content, such as reviews and engaging media, that will inform and guide shoppers.
Meanwhile, the digital marketing team regards the online store as a missed branding and engagement opportunity and tries to jump in and contribute only to find that the system can’t meet their needs. So marketing goes outside to a digital agency, pays for a separate microsite, and takes their creative production needs elsewhere. And thus a classic divide is formed.
Download the Forrester Report to learn the impact of integrated and personalized commerce experiences.
Published By: Clarizen
Published Date: Sep 23, 2015
Read how Clarizen enabled Equifax's Creative Services Leader Dorian Usherwood to implement a new, flexible staffing model within the creative services function, so that all team members could connect, communicate and collaborate, including: agencies of record, internal art and video directors, creative services leaders, production management, and freelancers.
Attracting today’s savvy candidate requires much more than a creative job description and a flattering email message. The transparency provided by web sites such as Glassdoor combined with a millennial desire for meaningful work and corporate responsibility have the upped the ante when it comes to employer brand and candidate experience. While many firms have good intentions when it comes to employer brand, these intentions aren’t always translated to action, leaving many candidates feeling frustrated as they move through the process. New hires need confirmation that everything they were told in the interview processes is not only accurate, but even better than expected. When the onboarding process falls short of those expectations, candidates immediately question their decision to accept the offer and retention efforts in jeopardy. Join this webcast to learn how to avoid costly new-hire attrition in your organization.
Published By: Curalate
Published Date: May 03, 2016
With billions of images shared daily across a growing number of channels and touchpoints, there are now more opportunities for people to consume content and discover products than ever before. The result? Visual commerce – the emerging need for marketers and brands to understand how images engage and convert consumers at every point of the purchase funnel.
If this sounds familiar, then you're among the 77% of marketers who agree there's a growing amount of pressure to connect visual content to ROI.
Get Your Complete Guide to Visual Commerce and learn how to:
- Develop and source new, creative content for your brand.
- Harness your visual data to discover which images really resonate with your fans.
- Monetize your visual content, and measure the new ROI – Return on Image.
So, are you ready to unlock the power of your visual content? Download your free marketing guide today.
Published By: SnowFlake
Published Date: Jul 08, 2016
CapSpecialty, through its subsidiaries, is a leading provider of specialty insurance for small to mid-sized businesses in the U.S., offering commercial property and casualty, professional liability, surety and fidelity products in all 50 states and the District of Columbia. By working with select partners through a limited distribution model, CapSpecialty’s creative, hardworking team provides personalized service and cultivates mutually successful partnerships to deliver positive results.
Your employees are also online consumers of information and entertainment. You can maximize enterprise learning by applying practices from the new generation of information delivery, while keeping the best of the old-school approaches.
Many companies still are experimenting with different ways to use Web video in order to squeeze more efficiency out of their on-going operations. New, creative applications of the technology are emerging every day, helping organizations to achieve high returns on investment from their spending on the technology.
We think bigger than an agency and more creatively than a consultancy, with the power to integrate the whole system. We are a next-generation services company, dedicated to creating transformative ideas that get our clients to the future first.
You can be a lean startup in an Enterprise! Through collaboration between development, test and operations, an innovative idea can be quickly delivered for customer feedback and reaction. Let’s find out how a team working within a large Enterprise can, in fact, be nimble and creative in getting innovations to market.
This white paper is written as an introduction to the idea of Creative
Operations Business Intelligence. The marketing and creative
production organizations that embrace this concept will maximize
their work in progress performance.
Published By: Skyword
Published Date: Nov 14, 2014
What good is content strategy without the creative talent to execute it? Don’t be fooled into thinking pieces will fall into place in content strategy; in order for you to see the results you want, you must invest in high-quality talent to help move your storytelling forward. This eBook will focus on finding the right content creators to help power your content marketing machine. Broken into three sections, you’ll learn how we recruited contributors for The Content Standard, defined two types of writers you can partner with, and how to on-board that team for a shared mission. Learn how to effectively recruit subject matter experts and influencers to drive digital content creation.
Getting creative work reviewed and approved is an often overlooked business process that’s carried out every day in businesses of all sizes and in all industries across the globe. The good news is that review and approval is a process that can be greatly improved with online proofing, yielding tremendous benefits to both the individual worker and the organization.
Today’s growing businesses face a tough challenge. They need to provide the same affordable, always-on mobile services that more established businesses offer, but without the economic support enterprises can fall back on. That means IT professionals are onstantly looking for creative ways to do more with less: managing teams, stretching budgets, and making the most of infrastructure and applications. To meet the needs of their organisations within those constraints, they’re turning to the cloud.
Published By: CrowdTwist
Published Date: Mar 16, 2016
Acquiring customers to join loyalty programs requires that
brands offer amazing incentives and get creative with their
marketing efforts. This e-book offers 25 strategies to help
companies grow their loyalty program memberships.
There is no time like the present to come up with an improved strategy for employee retention and development. It is critical for you as supervisors and managers to engage employees effectively if you don’t want your top talent to look for opportunities elsewhere to grow in their careers. Help your employees do their best work by removing obstacles, recognizing valuable contributions and promoting creative approaches to career advancement. Take action to retain employees: authorize them to make decisions; initiate conversations about performance, be transparent; and provide guidance during times of change or uncertainty.
But if you can’t explain how you got the answer, or what it means, it’s no good. Most self-service BI solutions can only display what has already happened, through reports or dashboards. And most have a predefined path of analysis that gives users very little creative freedom to explore new lines of thought.
To maintain competitive advantage, your BI solution should allow business users to quickly and easily investigate and interrogate the data to find out why something happened – to uncover the root cause behind the “what.”
Blogging. For one contingent of marketers, pumping out posts on the company blog is their favorite part of the day; an opportunity to muse about industry news, highlight their product, and release creative fuel that is otherwise bottled up. For other marketers, blogging is the chore in the way of getting “more important” work accomplished. In other words, writing daily posts is an endless nuisance, like listening to “The Song That Never Ends.”
Published By: Workfront
Published Date: Sep 18, 2014
Tired of not getting the recognition your team deserves? You know your team offers real value to the company, but you don't have the insight to prove it.
Read this white paper and learn:
• The impact of no respect
• Why executives don't get it
• Simple solutions to fix it
• How to gain a seat at the decision-making table
See how you can prove the value of your in-house creative team, gain the respect you deserve and earn a seat at the decision-making table.
Published By: Workfront
Published Date: Sep 18, 2014
Have you become a slave to email—losing several hours per day trying to keep up? Are you plagued with drop-by, instant message and phone call requests interrupting your creative genius?
Read this eBook and discover strategies for how to escape the 9 types of marketing work hell and the real cost of “living with” the situation. You’ll learn how to:
• Reduce firedrill and interrupt requests
• Stop “rework madness” with work templates
• Eliminate needless meetings
• Simplify and streamline work communication