Published By: Monetate
Published Date: Jun 27, 2018
A robust testing and optimization program is critical to the success of any travel and hospitality online bookings and reservations engine. Discover how personalization can help you drive impact using your pre-exisiting creative and analytical assets. In this handy guide you’ll learn how Monetate’s testing, segmenting and optimization program helps travel and hospitality companies:
• Recognize visitors and customers across devices to deliver connected experiences.
• Optimize bookings funnels to raise bookings conversion rates and revenues.
• Segment customers to deliver truly customized content.
• Decrease the customers time to purchase by serving the right trip, excursion or reservation.
The objective of direct response testing is to develop a campaign control (medium, offer, creative approach and more). This unique multivariate testing approach shows how to find a winning marketing strategy as quickly as possible.