This Executive White Paper, sponsored by Pitney Bowes Marketing Solutions, a provider of web-based marketing automation solutions, examines the competitive advantages offered by marketing automation portals and the potential impact of these types of portals on marketing campaigns deployed in complex, rapidly evolving markets.
This whitepaper chronicles Boston Mutual Life Insurance Company, the first sales organization to embark on CRM 3.0, bypassing CRM 2.0, representing a paradigm shift in strategy, people, and technology management. We outline how this bridged approach was achieved and how your organization can do the same.
This whitepaper discusses the key reasons why traditional CRMs have failed to see 'voluntary' adoption by sales teams and the details of the Sales production System approach that removes this adoption hurdle.
This concise Sales Process Builder Kit will provide you with relevant content from leading sales experts that highlight the direct value your sales team can get by following a consistent sales process.
Published By: ZSL Inc.
Published Date: Jul 20, 2009
Organizations have implemented enterprise applications such as ERP and CRM for business process execution but have failed to address the key enterprise asset: data. In the current economic environment, enterprises that fail to capitalize on their data assets jeopardize their cost structures and their earnings potential. It is vital for organizations to leverage their data assets to measure their business performance, identify the weak poles and strategic improvement spots to scale their business to new heights. Business Intelligence (BI), the recent innovation in IT, has emerged to be a potential hope for the organizations to build a strong business milieu without any new asset investments and utilizing the existing key assets of the organizations.