This guide outlines the five most important marketing metrics every B2B marketer should focus on, to achieve maximum ROI from Marketing Automation software, in addition to optimizing their lead management process
Find out how you can convert your pains into profit. Learn how Microsoft Customer Relationship Management (CRM) can help you develop profitable customer relationships. Microsoft CRM uses lead and opportunity management, incident management and a searchable knowledgebase. CRM also makes use of reporting tools for accurate forecasting, measurement of business activity, and employee performance.
Get this webcast to discover a customer relationship management (CRM) solution that works the way you do, the way your business does, and the way technology should. We explore how Microsoft Dynamics CRM delivers a familiar Microsoft Office Outlook interface to create a productive work environment. We also illustrate the powerful workflow and integrated reporting capabilities in Microsoft CRM that help you drive business processes and results.
This whitepaper chronicles Boston Mutual Life Insurance Company, the first sales organization to embark on CRM 3.0, bypassing CRM 2.0, representing a paradigm shift in strategy, people, and technology management. We outline how this bridged approach was achieved and how your organization can do the same.
This whitepaper discusses the key reasons why traditional CRMs have failed to see 'voluntary' adoption by sales teams and the details of the Sales production System approach that removes this adoption hurdle.
This concise Sales Process Builder Kit will provide you with relevant content from leading sales experts that highlight the direct value your sales team can get by following a consistent sales process.
Listen to this free podcast at your desk or on the road and learn the business challenges and problems causing B2B companies to look at marketing automation ... the near-term and longer-term ROI benefits to expect... what key features and capabilities you should look for in a B2B marketing automation system... and more. Find out what marketing automation can do for your organization—and how to choose the system that’s right for you. Download this free 15-minute podcast now.
For retail executives and analysts, who are dissatisfied with siloed, black-box, inflexible CRM and analytics solutions, the Customer Intelligence Appliance (CIA) is an appliance-based solution, that provides an integrated multi-channel view of customers, best practice reporting, and customer behavior segmentation and analytics accelerators.
Download this white paper to learn how to track inbound phone leads back to specific ads, web pages, and SEO and PPC terms. See exactly which ads are working and which should be stopped. Get credit for every lead and dollar your campaigns generate.