Published By: Location3
Published Date: Aug 31, 2018
When we released our first white paper in February 2015 discussing the ways multi-location businesses were using online media to drive in-store visits, most of the strategic opportunities being leveraged by marketers revolved around using things like promotional coupons, beacons and other tactics. While those methods certainly provided incremental lift in in-store traffic and revenue, there existed a number of gaps in connecting online data associated with promotional efforts, to data that indicated a customer actually converted offline at a business location. At press time for our original “online-to-offline” white paper, digital industry giants were still very much in the early stages of evaluating data points that signified offline customer conversions. Many of these “conversions” were somewhat implied (i.e. Clicks on “Get Directions” link), while others were a bit more reliable in signifying in-store visits and purchases made by consumers (i.e. downloadable coupon redeemed in-store
Published By: Iterable
Published Date: Sep 07, 2018
Whether they want tickets for the next Lady Gaga concert, the World Series, the Indianapolis 500, or Hamilton, people are quickly discovering that SeatGeekis the place to find the best selection and great bargains.
This relative newcomer to the online ticket business has quickly grown to offer the largest inventory of live event tickets on the web, in addition offering differentiating services like best-bargain ratings and notifications when a fan’s favorite team or entertainer will be performing nearby.
Email and push have been the primary channels for interacting with customers. However, according to Ben Clark, Vice President of Customer Retention, the marketing team previously struggled to deliver consistent, relevant messaging across channels because their email and push tools ran on separate platforms.
The old tools were also cumbersome to use and offered limited functionality. Worse yet, they didn’t support the team’s AI driven, omni-channel marketing strategy, which includes rea
Published By: Genesys
Published Date: Jun 11, 2018
While most companies today support multi-channel customer service, they typically manage individual channels in silos, resulting in a fragmented customer experience.
Moving to an omnichannel contact center solution will not only provide a substantial competitive advantage, it will also improve the overall experience and satisfaction of both agents and customers.
Download this tip sheet to learn eleven metrics for building your business case for omnichannel customer service including:
• 50% reduction in processing of duplicate messages across channels
• Over 20% increase in First Contact Resolution
• 15% increase in CSAT
Consumers worldwide continue to adopt and use technology in their shopping experience.
Faced with rising customer expectations and increasing competitive pressures, retailers
now are prioritizing in-store innovation. Many retailers have adopted multichannel
implementations, in which mobile, web, and in-store shopping are enabled but not delivered
consistently to the customer. The next step in this evolution is an omnichannel strategy, now
being deployed by some retailers, which presents a consistent shopping experience across
mobile, web, and in-store channels. Omnichannel also enables retailers to integrate back-end
infrastructure technologies (e.g., servers, databases, etc.) and cloud-based services (e.g., loyalty
programs, personalized recommendations, inventory management, etc.) to improve many
aspects of store and enterprise operations.
An omnichannel strategy relies on several core and supporting technologies. The key factors in
evaluating any omnichannel-enabling solution includ
With more than three decades in the hotel marketplace, Grupo Posadas operates more than 104 hotels and 19,042 rooms in 50 beach and city destinations in Mexico, Brazil, Argentina and Chile. It's brands include AQUA, Fiesta Americana Grand, Fiesta Americana, Lat 19°, Caesar Park and Caesar Business, making Posadas the leading Mexican hotel operator in Latin America. Posadas selected Neolane's enterprise marketing software to improve segmentation and deliver consistent, personalized customer communications across e-mail and direct mail channels, while streamlining campaign management within its loyalty programs.
Published By: Mindfire
Published Date: May 07, 2010
In this report, results from well over 650 real-life cross-media marketing campaigns across 27 vertical markets are analyzed and compared to industry benchmarks for response rates of static direct mail campaigns, to provide a solid base of actual performance data and information.
While the shift from disk to digital offers tremendous potential opportunities, it also presents a host
of new challenges for gaming companies. As the online channel grows increasingly complex and the pace
of innovation accelerates, many companies struggle to keep up. Not only are there websites and storefronts
to manage, but also real-time gaming servers, large software downloads, and live-streamed competitions and
events. Games are transforming from fixed, boxed products to dynamic, ongoing services – with frequently
updated content, in-game micro-transactions, virtual goods and social interactions. Mobile adds another
dimension to the trend, as consumers increasingly look to play on smart phones and tablets – or on multiple
screens across devices.
To successfully navigate this complex and changing landscape, gaming companies need an agile,
high- performance infrastructure that allows them to turn the Internet into a reliable and effective
online distribution channel. This requires f
Published By: Genesys
Published Date: Jun 07, 2017
Although today’s customers interact with your brand through a variety of channels, they want one thing from you: a consistent experience. Savvy customers expect that you will meet them where they are, when they need you, and with the highest quality, informed service.
First, today’s digitally oriented customers expect banks to provide an ever-higher quality experience defined by speed and the flexibility to conduct business across many channels. They’ve grown accustomed to going online and transferring money between accounts, for example, and using their mobile device to make payments and check their account balance. These kinds of experiences have raised the bar in terms of customer expectations – and banks need to keep up, or risk losing customers. This is particularly true of millennial customers, as they have little regard for loyalty, which banks have traditionally relied on to build their business. Once frustrated by inconvenience, they don’t hesitate to switch banks – and thanks to the internet, this is now a fast, painless process.
Consider the many ways that a customer encounters your brand – organic results on a search engine, display media campaigns, social media links, re-targeting on external sites, etc. One thing is certain – consumer journeys are far from linear. They can occur across multiple platforms, devices and browsers. The problem is that organizations are often constrained to channel-limiting decisions regarding their media investment allocations.
Marketing attribution helps you analyze the impact and business value of company-generated marketing interactions to help make the best marketing investment decisions. The challenge is to interpret the massive volumes of customer data that continues to expand day by day.
CMOs face a major dilemma: While 75% of CEOs want marketing to become more ROI-focused and attribute revenue to efforts, they’re also being tasked to innovate and lead their companies into the digital age. Read how the Oracle Marketing Cloud provides marketing leaders with data-driven solutions to unify marketing resources and empower Modern Marketing teams to deliver personalized customer experiences across each channel.
30 seconds or less. The average length of time that consumers spend reading or listening to online marketing communications . Marketers today are now equipped with the strategies and technologies to better capture consumer attention. To do this, they need to orchestrate individualized customer experiences across the digital channels. Read on for a statistical profile of today’s distracted consumer, followed by actionable tips for effectively communicating and converting this new type of consumer.
Customer insights professionals face the challenging task of delivering contextually relevant experiences across the customer life cycle. They need to work with their business technology counterparts to integrate enterprise marketing technologies that manage customer data, provide real-time analytics and insights, and automate cross-channel interactions. Here is where Real-Time Interaction Management (RTIM) is critical, according to The Forrester Wave™: Real-Time Interaction Management, Q3 2015 report, which identified the 11 most significant technology providers in this space across 35 criteria. Forrester defines RTIM as “Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer life cycle via preferred customer touchpoints,” and identifies Pegasystems as one a leader in this very diversified pack.
Download this Forrester Wave report to
Published By: DataStax
Published Date: Mar 10, 2017
Banks are at an inflection point. According to a recent research by Viacom, 1 in every 3 U.S. consumers are open to switching banks in the next 90 days. Financial services companies need to break through the competition to gain customer trust and loyalty. Building a 360° view of the customer can help banks grow customer retention and loyalty, upsell high margin products and provide compelling interactions. However, this is no easy task as complexity increases when retail banks engage their customers across multiple channels and financial products.
Gaining visibility into every customer interaction, across your business silos, and with every engagement channel is critical to making the right decisions to deliver amazing customer experiences. This white paper examines the challenges Financial Services Institutions (FSIs) face when building a 360° view of the customer to transform their customer experience and how to overcome them.
"Discover new strategies for creating, managing, and orchestrating cross-channel campaigns.
Read our guide now to learn how you can:
--Integrate processes and data for cross-channel campaign success
--Create personalized, contextual campaigns across channels and devices
--Leap ahead of the competition with authentic cross-channel experiences"
Read the Forrester Wave: Data Management Platforms to see why Adobe Audience Manager is recognized for consistency and category leadership. Forrester states, "Adobe is a smart choice for marketers focused on extending control across channels."
For everyone who grew up with Disney movies, the song “When You
Wish Upon A Star” triggers an immediate emotional response. The strings,
brass, woodwinds, and percussion come together and stir memories and
longings. Today, the multibillion-dollar Disney brand harnesses a new kind of
orchestration to win customers’ hearts—and it’s something that all of us as
marketers can learn from.
Vendors from advertising, marketing automation and analytics are racing to
deliver personalized digital marketing at scale. Marketing leaders need a
system that can integrate and coordinate data and activities across
channels, devices and contexts, continuously and in real time.
Today, people are shopping across multiple channels. There is a need for the retail industry to evolve and create great digital experiences and seamlessly blend the purchase journey.
Learn how retailers are experimenting with technology and how tools like Workplace by Facebook can help retailers innovate.
In July 2013 Acxiom commissioned Forrester Consulting to evaluate how companies use the data they collect from their customers to make better decisions on their marketing campaigns by gauging their experiences and attitudes around their use of and future vision for using customer data across multiple marketing channels. In order to understand this topic, we conducted interviews with 11 executives representing a range of roles and perspectives, including consumer packaged goods companies, financial services organizations, and agencies.
As companies increasingly look to provide a better experience for customers, offering support across multiple channels is becoming more popular than ever. According to the Aberdeen Group, companies doubled the number of channels they use to interact with customers between 2012 and 2017.
But there’s a difference between providing support on a few channels and delivering a truly integrated omnichannel solution. Using the Zendesk Benchmark, our crowd-sourced index of customer service interactions from 45,000 participating organizations across 140 countries, we examined why companies are going omnichannel and what sets the companies using Zendesk for omnichannel support apart from everyone else.
CMOs know that a consistent and concise product story is critical to maintaining a product's market position. Learn why they're turning to virtual product demonstrations to tell a convincing cross channel story that accelerate sales.
You need a path through this madness.In this recorded webicast, Steve Muran will take you through a case study of how he methodically built and managed a cross-enterprise, multichannel program that deepened the customer wallet share. Steve will discuss the why, where, and how his lead generation capabilities made customer cross-sell, up-sell, and retention easier by highlighting the critical importance of customer data and analytics.