Successful email marketing, demand generation, and lead management processes hinge on a modern strategy closely aligned to buyer needs and expectations across all phases of the buying process. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions.
Published By: Symantec
Published Date: Nov 30, 2015
El año pasado, un 7% de los españoles1 realizaron sus compras navideñas por Internet, así que es evidente que los vendedores tienen que poner a punto la maquinaria del comercio electrónico. Entre las compras en línea, la opción de reserva por Internet y recogida en tienda y las cartas a los Reyes, estas navidades se disparará el volumen de datos y de ventas. Así que tendrá que garantizar la seguridad de los clientes que visitan su sitio web si no quiere recibir carbón
Published By: Symantec
Published Date: Nov 30, 2015
en 1994 se llevó a cabo la primera compra en línea de la historia: una pizza de pepperoni con champiñones y extra de queso en Pizza Hut. un año más tarde, amazon vendió su primer libro, Fluid Concepts & Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought, de douglas Hofstadter2. dos décadas después, se calcula que las ventas mundiales de los comercios electró-nicos ascienden a más de 1,2 billones de dólares. ¿Qué ha hecho posible un cambio tan espectacular en nuestros hábitos de compra? la confianza.
Top-performing marketing leaders understand the need to allocate their time and resources across the entire spectrum of marketing, acknowledging that an effective marketing strategy goes well beyond just driving demand for sales.
Published By: Marketo
Published Date: Oct 17, 2016
A great email helps you engage your customer and deliver your message, which can make a difference between a click-through and a direct route to your website or losing a customer’s interest and being sent to the spam folder. As consumers become increasingly savvy about all types of communications—from mobile to social to email—email, for example think about Gmail’s tabbed inbox where users can filter and organize their inboxes. It is becoming even more difficult to stay front and center. Download now to learn more!
Not long ago, search marketing and branding were viewed as two entirely different aspects of the marketing mix. Like oil and water, they didn't mix. In reality, brand building and search marketing are inextricably linked and actually tend to drive better overall marketing ROI when working together. Get the 5 simple but effective tips to build B2B brands with search marketing.
Over the past decade, businesses have had to adapt to an array of technical changes, including an increasingly hostile cyber environment. We saw the early precursors of cybercrime decades ago when computer use was limited to a relatively small group of specialists and electronics enthusiasts. Innovative programmers, some still in high school, would find ways to display annoying messages on their friends’ computers and from there spread to other devices via shared floppy disks.This kind of part practical joke-part vandalism form of malware has been overshadowed by the more serious, technically complex, and financially lucrative form of today’s cybercrime.
In this guide, we will examine major types of threats to information security that businesses face today as well as techniques for mitigating those threats. One of the most important tools available to us is SSL technology.
Published By: AlienVault
Published Date: Oct 20, 2017
The security-oriented rule of the Health Insurance Portability and Accountability Act (HIPAA) is designed to ensure the confidentiality, integrity, and security of ‘electronic protected health information’ (ePHI). However, to comply with the Security Rule and to demonstrate that security controls are in place and working is no easy task, especially for today’s resource-constrained IT security teams.
AlienVault® Unified Security Management™ (USM) helps you to accelerate your path to HIPAA compliance and simplifies maintaining your HIPAA certification thereafter. With multiple essential security capabilities together into a single platform, AlienVault USM gives you an affordable and easy-to-use solution to satisfy the HIPAA Security Rule, and provides highly customizable, predefined HIPAA compliance reports out of the box, making it fast and simple to get the visibility you need to maintain your organization’s security posture.
Organizations developing products and systems in industries such as automotive, aerospace and defense, medical devices and consumer electronics are undergoing a transformation driven by the rapid growth in functionality delivered by software and electronics. This paper outlines an approach for using this shift to gain a competitive advantage.
Modern Electronic Systems are quite often powered from a three-phase power source. While utilizing power modules that operate directly from three-phase power might seem to provide optimal simplicity and flexibility, the added complexity required to realize three-phase power factor corrected circuitry usually negates any potential savings.
In August 2007, EmailStatCenter.com launched its First Annual State of Email Metrics survey. Approximately 55% of respondents were from client side and 45% from agencies or ESPs. Download this study to find out what the email professionals want and need in the coming years.
The migration of contact centers from on-premises to the cloud is well underway and dramatically changing how companies deliver customer experience. That is the most important finding in a new 8x8-CCNG survey of 154 contact center customers conducted in the U.S. and U.K. The survey suggests three quarters of companies have recognized the value of the cloud, with 25% of contact centers having fully deployed cloud today and another 28% partially transitioned. In addition, 21% have plans to migrate within the next year.
Many of the mysteries of equipment failure, downtime,
software and data corruption, are the result of a problematic
supply of power. There is also a common
problem with describing power problems in a standard
way. This white paper will describe the most common
types of power disturbances, what can cause them,
what they can do to your critical equipment, and how to
safeguard your equipment, using the IEEE standards
for describing power quality problems.
Use of cloud computing by enterprise companiesis growing rapidly. A greater dependence on cloud-based applications means businesses must rethink the level of redundancy of the physical infrastructure
equipment (power, cooling, networking) remaining on-premise, at the “Edge”. In this paper, we describe and critique the common physical infrastructure practices seen today, propose a method of analyzing the resiliency needed, and discuss best practices that will ensure employees remain connected to their business critical applications.
Small server rooms and branch offices are typically unorganized, unsecure, hot, unmonitored, and space constrained. These conditions can lead to system downtime or, at the very least, lead to “close calls” that get management’s attention. Practical experience with these problems reveals a short list of effective methods to improve the availability of IT operations within small server rooms and branch offices. This paper discusses making realistic improvements to power, cooling, racks, physical security, monitoring, and lighting. The focus of
this paper is on small server rooms and branch offices with up to 10kW of IT load.
Internet use is trending towards bandwidth-intensive
content and an increasing number of attached “things”.
At the same time, mobile telecom networks and data
networks are converging into a cloud computing
architecture. To support needs today and tomorrow,
computing power and storage is being inserted out on
the network edge in order to lower data transport time
and increase availability. Edge computing brings
bandwidth-intensive content and latency-sensitive
applications closer to the user or data source. This
white paper explains the drivers of edge computing
and explores the various types of edge computing
Technology is infiltrating K-12 classrooms at a rapid clip as
educators find new ways to employ computing devices and
online resources to improve education and learning. Overall,
the global market for education-related technology, services
and content is expected to grow from $193 billion in 2016
to $586 billion in 2021, a compound annual growth rate of
nearly 25%, according to the market research firm Research
Before creating new technologies, we must think about how to create the right values to be also able to sell it. All the technology that is required for “Industry 4.0” is available today already, so in fact Industry 4.0 can be seen more than an innovation driver for new businesses that are not exploited today, than an innovation driver for technology. If these existing technologies are assembled properly together and combined with the right business models, there is really good chance to profit from Industry 4.0.
This white paper looks into the ways one can profit from Industry 4.0 by differentiating through new business models.
While many OEMs are aware of new technologies to make machines more energy-efficient, they are reluctant to make changes due to the perception that it will make their machines more expensive to sell. The constraints of cost reduction, usage of resources and energy reduction are becoming key drivers in the industry as consumers require manufacturers to be more “green”. This paper demonstrates how incorporating sustainable design can add value to their machines and differentiate OEMs from the competition.
Wireless technology is increasingly used in machine safety applications. New solutions introduce mobility and offer higher levels of flexibility and safety for plant floor operators. This eBook explores how modern wireless implementations can increase user safety and mobility, reduce installation costs, and boost productivity.
The industry of tomorrow will be different. More volatile markets, new technology capabilities, and increased pressure on performance will precipitate the change. But with change comes opportunity…the Industrial Internet of Things (IIoT) has unleashed huge potential for industrial customers. There is a reported $14 trillion of new business growth up for grabs – and your goal of better business performance can help you earn your fair share of that growth. How can you make the most of this potential?
Read the rest of this eBook to learn more.