Published By: Marketo
Published Date: Sep 03, 2019
Need a more significant ROI from your campaigns? Shift your thinking towards acquiring, retaining, and growing high-value accounts: companies or consumers that are high-yield and a better fit for your products or services.
New channels, strategies, & technologies now help organizations of all sizes to implement an account-based marketing (ABM) strategy.
Download Marketo's best-in-class Definitive Guide to Account-based Marketing and you'll learn:
How to identify, prioritize, and profile the right accounts
Creating a winning ABM strategy
Creating the right content
Which channels to leverage and how to coordinate them
How to measure, analyse & optimize ABM campaigns
What an ABM strategy that spans the entire customer lifecycle looks like in action
Published By: Marketo
Published Date: Sep 03, 2019
Your website is the hub of interaction between your company and your customers, and in an increasingly competitive digital landscape, today's buyers aren't simply looking for a one-size-fits-all customer experience.
Web personalization empowers you to provide more relevant experiences to online visitors and speak to them with personalized messages at scale. It enables you to communicate across all marketing channels with a consistent voice and user experience that builds trust, engagement, revenue, and loyalty. In this ebook, discover how to:
Integrate web personalization into your marketing strategy
Incorporate cross-channel marketing in your web personalization strategy
Create content to maximize the impact of personalization
Leverage AI and machine learning to provide personalized web content
Measure impact and success
Choose the right web personalization tool for you
Build a website that accelerates engagement, conversion, and retention by downloading the Introductory Guide to
Published By: Marketo
Published Date: Sep 03, 2019
From a consumer perspective, the best brands are those that weave themselves into their customers’ lives—becoming a part of their identity. These brands are present all the time without obvious detection or being seen as a distraction. They don’t just show up to demand something—Buy Now! Start Today! Click Here!—but they don’t wait on the sidelines either. So what makes these brands so successful? Instead of being seen as overbearing, these brands are successful because they are listening and responding to customers' wants and needs. They effectively practice omni-channel marketing—marketing that seeks to provide a seamless customer experience, regardless of channel or device.
Download this ebook to learn about the benefits of an advanced omni-channel marketing strategy, including how to:
understand your customer journey
align your organizational structure to support your omni-channel strategy
coordinate your channels
choose the right tools
Published By: StrongMail
Published Date: Sep 08, 2010
With more than 500 million active users, Facebook can be an extremely effective channel for engaging customers around your brand. However, before you rush out to build a fan page, you need to first understand the best way to interact with them based on conversations about your brand that are already happening on the social web.
By 2020, Gartner predicts 100% of new entrants to IT – and 80% of historical vendors –
will offer subscription-based business models to their customers. These organizations are
prioritizing the cloud over on-premises data centers and legacy software, so they can more
efficiently deliver highly available, scalable, and cost-effective service offerings.
To remain competitive, you need to modernize your approach to .NET development – and
Amazon Web Services (AWS) is the ideal place to start.
This whitepaper will explore best practices for containerizing your Windows workloads on
AWS, including how to design your containers, which AWS services to leverage, and how
to modernize your existing .NET applications for the cloud.
Christian Elsenhuber - AWS & Carsten Duch - SUSE
Join our webinar and learn more about the SUSE Cloud Application Platform on Amazon Elastic Kubernetes Service (Amazon EKS). The webinar will show you how SUSE accelerates the use of applications in containers. With integrated automation and customization features, SUSE helps your DevOps teams deliver container applications, accelerate innovation, and improve the responsiveness of your IT.
Imperva, an APN Security Competency Partner, can help protect your application workloads on AWS with the Imperva SaaS Web Application Security
platform. The Imperva high-capacity network of globally distributed security services protects websites against all types of DDoS threats, including networklevel Layer 3 and Layer 4 volumetric attacks—such as synchronized (SYN) floods and User Datagram Protocol (UDP) floods—and Layer 7 application-level
attacks (including the OWASP Top 10 threats) that attempt to compromise application resources. Harnessing real data about current threats from a global
customer base, both the Web Application Firewall (WAF) and DDoS protection, incorporate an advanced client classification system that blocks malicious
traffic without interfering with legitimate users. Enterprises can easily create custom security rules in the GUI to enforce their specific security policy. In
addition, this versatile solution supports hybrid environments, allowing you to manage th
Software development has evolved from rigid waterfall methodologies to more streamlined
approaches, like Agile and more recently DevOps. This evolution has taken place in
large part to shorten development life cycles and meet increased business demands.
Today, businesses of all sizes have built an advantage by implementing a DevOps culture
and processes, which break down silos between development and operations, allowing
organizations to create better software faster.
As organizations implement DevOps on Amazon Web Services (AWS), they need to
understand the security implications. The AWS Shared Responsibility Model makes clear
that AWS secures what’s “on the cloud,” while the customer is responsible for securing
their assets “in the cloud.” When AWS customers go about securing their DevOps
environments, they need to do so in a way that provides robust protection without limiting
When determining the best way to protect their applications and data on Amazon Web Services (AWS), organizations are often challenged by the high total cost of ownership and threat dwell times found in other security solutions. Armor can help your organization overcome these barriers and increase awareness of what is being deployed, and where, so you can better control your security policies. Attend our upcoming webinar to see how Armor helps customers reduce their time to market, accelerate development timeline, and gain quick, secure application access.
Fulfilling the security and compliance obligations within the AWS Shared Responsibility Model is critical as organizations shift more of their infrastructure to the cloud. Most infrastructure and application monitoring solutions haven’t caught up to meet these new requirements, forcing IT and security teams to resort to traditional monitoring strategies that don’t allow for innovation and growth.
Join us for this webinar to learn how Splunk and AWS give you end-to-end visibility across your applications and help quickly detect potential security threats. Find out how Experian leveraged Splunk Cloud to deliver log data in near real-time to their operations teams for analysis and monitoring, roll out new features/updates faster, create reusable features to deploy in multiple customer environments to scale with their business, and ensure adherence to security and compliance standards.
Pokémon experienced massive growth in the number of downloads for their most popular gaming app. Ensuring customer data was managed, secured, and private was a top priority for their Information Security team.
Join us to learn how Pokémon leveraged Sumo Logic on AWS to implement a security analytics solution to scale with their rapid growth. Pokémon will also discuss how they strengthened their overall security posture, gained a unified view of operations, and delivered on their core values of trust and child safety.
Businesses are often challenged with the complexities of protecting their physical, virtual, and cloud workloads while also meeting their part of the Amazon Web Services (AWS) Shared Responsibility Model. IT security leaders are inundated with too many security tools that aren’t built for their specific environments. Additionally, these responsibilities often entail large amounts of manual processes and people to administer them. As such, there is a need for a solution that provides a secure environment for you to transact your business without slowing you down.
Trend Micro™ Deep Security™ is optimized to support the broadest set of platforms and environments (on-premises, virtual, on AWS, or containers) while delivering multiple threat defense techniques to help DevOps teams rapidly detect security incidents, fulfill compliance requirements, and securely deploy containers.
In this webinar, you’ll learn real customer use cases that have successfully leveraged Trend Micro Deep Securit
Published By: ZoomInfo
Published Date: Sep 07, 2010
Find and connect quickly with the right people, prospects, and opportunities to grow your sales pipeline and boost conversion rates. The ZoomInfo™ Database is the only source of business information combining the business web, community contributors, and professionals who post their own profiles-updated 24 hours a day, 7 days a week. Unlock the power of this data with our next-generation prospecting tool, ZoomInfo™ Pro, featuring rich segmentation, export capabilities, and list building. Add custom appends and lists to streamline revenue generation and maximize ROI. Start your free trial today.
eCommerce Marketers who want to exploit the full potential of e-mail should develop plans to consistently grow their permission-based e-mail lists of customers and prospects. This allows them to build loyalty and promote cross-sell and up-sell opportunities.
It always surprises me that as eCommerce marketers we give lip service to the importance of testing, buy many of us don't take the time to fine-tune our email programs. If you are able to identify a few elements through testing that resonate with your customers and then employ those insights in your ongoing program, the improvements may be sustainable over time.
With more than three decades in the hotel marketplace, Grupo Posadas operates more than 104 hotels and 19,042 rooms in 50 beach and city destinations in Mexico, Brazil, Argentina and Chile. It's brands include AQUA, Fiesta Americana Grand, Fiesta Americana, Lat 19°, Caesar Park and Caesar Business, making Posadas the leading Mexican hotel operator in Latin America. Posadas selected Neolane's enterprise marketing software to improve segmentation and deliver consistent, personalized customer communications across e-mail and direct mail channels, while streamlining campaign management within its loyalty programs.
Published By: WhatCounts
Published Date: May 05, 2010
Lifecycle marketing is changing the way companies interact with prospects and customers through the email channel. This white paper explores five common questions and some ideas on how to jumpstart your lifecycle marketing efforts.
Learn how a deep understanding of touchpoints - and the ways they drive customers closer to you (or farther away) - can improve acquisition, retention and loyalty, create better customer experiences, strengthen relationships and boost your bottom line. (Plus 5 steps for leveraging touchpoints to profit from better customer relationships.)
See how the landscape of customer experience is being altered forever, as touchpoints continue to drive shifts in distribution, feedback and marketing channel control. In this whitepaper, you'll learn how making your touchpoints stronger, faster and smarter today will mean increased profits and stronger market positions tomorrow. (Plus 7 specific steps any company can take to improve customer experience today.)
As a leading generic products pharmaceutical company, how Accord Healthcare manages the 5,000 customer orders it receives each month matters … a lot. This 10-page eBook takes you through Accord’s journey from the complexities of a manual environment to the streamlined and automated process it enjoys today, including impressive results such as:
• 190 hours of time saved each month for CSR teams
• Increased touchless rate of EDI orders by 7.6% in 2 months
• 100% visibility over EDI orders as PDFs in SAP ... and many more!
See what elevating EDI to the business level looks like (it looks good). Download Now.
Customer service is, was and always will be a top priority for companies.
But today’s digital age has given rise to a new kind of customer with far different expectations — making customer service more complex than ever.
Here’s the good news: By aligning People, Process & Technology (PPT), you can not only meet these new expectations, but exceed them by providing a more personalized and proactive customer experience.
In this ePaper, you’ll learn how order processing automation helps you:
• Create a more engaged, empowered staff
• Eliminate low-value tasks like data entry
• Provide 100% visibility into every order processed
Customer and supplier portals are one of the many fruits borne from the
age of digital transformation. However, the level of accommodations that
portals provide to customers and suppliers has spawned a whole new
set of challenges that didn’t exist less than a decade ago. Chief among
these is something referred to as “portal fatigue.”
Many AR departments and CSR teams are painfully familiar with the
term, as it’s often their job to either retrieve orders from a customer portal
or submit invoices directly into customers’ AP systems. On paper, these
tasks don’t seem all that odious. But when you consider the amounts of
different portals being used, and the fact that not every user is trained
on each portal, it’s easy to see why portal fatigue is a very real and
concerning problem for today’s businesses.
Business Intelligence helps retailers, warehouse staff, customer services agents, and your value chain realize new innovations, improve margins, and propel profits to new heights. Learn how Ace Hardware, Food Lion, and others leverage our software.