Published By: MuleSoft
Published Date: Sep 11, 2019
Artificial intelligence (AI), the internet of things (IoT), and security technologies are set to disrupt every industry in the next decade. To get there, leading organizations like McDonald’s, Uber Eats, and HSBC have built adaptable digital platforms via APIs. In the ebook, MuleSoft founder Ross Mason shares his point of view on how to build a thoughtful API strategy that will help your organization take full advantage of emerging technologies like AI, chatbots, and IoT without compromising on security.
Download this ebook to learn:
How to unlock AI customer insights with an API strategy.
How to make APIs the bedrock of IoT development.
Why zero trust is key to API security in the new API economy.
Published By: MuleSoft
Published Date: Sep 12, 2019
Digital insurance platforms enable insurance companies to connect with their ecosystem of customers, partners, and vendors on a single, unified platform. Hear firsthand from CTO Ben Turner how Legal and General’s digital insurance platform helped the company diversify product offerings, and scale quickly to meet customer expectations.
How industry leaders have digitally transformed insurance offerings with a platform business model.
How to build an integrated insurance platform to connect your ecosystem of suppliers and exceed customer expectations.
Best practices to increase customer retention and profitability with a single view of the customer.
Ben Turner, CTO, Legal and General
Dan Snowdon, UK&I Financial Services Marketing Lead, MuleSoft
Angie Lee Campos, Global Financial Services and Insurance Lead, MuleSoft
Did you know that those who respond to a proactive online chat invitation are 6 times more likely to buy than the average website visitor? Download this paper for practical advice on using proactive chat to increase sales online sales and customer satisfaction.
In a digital world, customers expect banks to connect all the dots and deliver omnichannel experiences that are seamless, personalized, and yes, delightful. Whether your customers visit branch locations or engage on mobile apps, it’s essential that at the enterprise level, you're able to understand and anticipate their needs.
Understanding your data is key to this kind of responsiveness. When you’re able to harness data and segment customers in new and exciting ways, target the right markets, and offer relevant products at the right time you can drive new opportunities, generate new revenue streams, and increase the value of every customer.
To find out more download this whitepaper today.
Modern Marketing Is
About Being in the NOW
Traditional B2B marketing and sales tools
were built for a world that no longer exists. They
were designed with companies in mind, not
customers. The focus was on capturing as many
leads as possible, not providing people with the
best experience possible.
Published By: SAP Concur
Published Date: Aug 07, 2019
"No organization wants to maintain the status quo, but many lack a plan for managing expansion. Planning for growth is essential to keeping everyone focused on the ultimate goal — be it expanding into new markets, introducing new products or broadening the customer base.
The role of the CFO is to ensure that the company manages cash flow and expenses to position the company for intelligent expansion.
To effectively plan for the future, the finance team needs modern tools and strategies to control costs and efficiently manage AP processes and T&E policies as they add headcount and crosses borders in search of opportunities."
To meet the challenges of intense competition and increasing customer demands, companies must tightly align their IT service management with business issues and priorities. This paper outlines the maturity steps involved in the progression towards proactive Business Service Management (BSM) and explains how ASG's metaCMDB helps secure its seamless adoption.
Business Service Management (BSM) is of growing importance in the IT world. By managing IT systems according to the business services they support - like order entry, online sales, shipping, or customer service - IT is able to deliver on real business goals like providing competitive advantage, improving customer satisfaction, driving revenue growth, and increasing shareholder value.
There are success stories of businesses that have implemented Business Service Management (BSM) with well-documented, bottom-line results. What do these organizations know that their discouraged counterparts don't?
If you're a brand marketer or digital agency looking to amplify your social marketing initiatives this year, this document will guide you through the growing world of Facebook apps. Today, there are more than 500,000 active applications on Facebook, but of these only 250 applications have more than one million monthly active users. You've downloaded this guide because you recognize that marketing today means creating a two-way dialogue with your customers.
Published By: Sitecore
Published Date: Nov 04, 2009
This report highlights the strategic value of a next generation web content management system integrated with lead scoring, email marketing, customer relationship management, and web analytics. The report links the technology and practices of Best-in-Class organizations to engage customers, provide personalized experiences and manage the lead lifecycle.
Published By: Sitecore
Published Date: Jul 08, 2009
This whitepaper discusses the need to target outcomes and focus on building a complete, 360-degree view of your customers -- who they are, where they came from, what they do, and how you can best meet their needs.
The recent economic downturn has created some formidable challenges for the retail banking industry. Fraud and identify theft are on the rise, costing banks big money and raising customer concerns about security.
The response to possible bank card fraud is one of the most important factors affecting the relationship that customers have with their bank. For customer-centric financial institutions who issue millions of bank cards, any instance of possible fraud is both a business risk to be managed and an opportunity to strengthen customer relationships.
Take a look at the top five reasons business and operations professionals are implementing fleet management systems — and seeing results. This easy-to-read ebook shows you how fleet management works and which features can lead to increased profits, better customer service and other important benefits. Learn more about features you may not have known about, as well as the surprising numbers around what you stand to gain. You’ll see what more and more of your peers are discovering — that a fleet management solution may be the key to making your job easier, by helping you solve common fleet-related problems.
Published By: StrongMail
Published Date: Sep 08, 2010
With more than 500 million active users, Facebook can be an extremely effective channel for engaging customers around your brand. However, before you rush out to build a fan page, you need to first understand the best way to interact with them based on conversations about your brand that are already happening on the social web.
eCommerce Marketers who want to exploit the full potential of e-mail should develop plans to consistently grow their permission-based e-mail lists of customers and prospects. This allows them to build loyalty and promote cross-sell and up-sell opportunities.
It always surprises me that as eCommerce marketers we give lip service to the importance of testing, buy many of us don't take the time to fine-tune our email programs. If you are able to identify a few elements through testing that resonate with your customers and then employ those insights in your ongoing program, the improvements may be sustainable over time.
With more than three decades in the hotel marketplace, Grupo Posadas operates more than 104 hotels and 19,042 rooms in 50 beach and city destinations in Mexico, Brazil, Argentina and Chile. It's brands include AQUA, Fiesta Americana Grand, Fiesta Americana, Lat 19°, Caesar Park and Caesar Business, making Posadas the leading Mexican hotel operator in Latin America. Posadas selected Neolane's enterprise marketing software to improve segmentation and deliver consistent, personalized customer communications across e-mail and direct mail channels, while streamlining campaign management within its loyalty programs.
Published By: WhatCounts
Published Date: May 05, 2010
Lifecycle marketing is changing the way companies interact with prospects and customers through the email channel. This white paper explores five common questions and some ideas on how to jumpstart your lifecycle marketing efforts.
Learn how a deep understanding of touchpoints - and the ways they drive customers closer to you (or farther away) - can improve acquisition, retention and loyalty, create better customer experiences, strengthen relationships and boost your bottom line. (Plus 5 steps for leveraging touchpoints to profit from better customer relationships.)
See how the landscape of customer experience is being altered forever, as touchpoints continue to drive shifts in distribution, feedback and marketing channel control. In this whitepaper, you'll learn how making your touchpoints stronger, faster and smarter today will mean increased profits and stronger market positions tomorrow. (Plus 7 specific steps any company can take to improve customer experience today.)
As a leading generic products pharmaceutical company, how Accord Healthcare manages the 5,000 customer orders it receives each month matters … a lot. This 10-page eBook takes you through Accord’s journey from the complexities of a manual environment to the streamlined and automated process it enjoys today, including impressive results such as:
• 190 hours of time saved each month for CSR teams
• Increased touchless rate of EDI orders by 7.6% in 2 months
• 100% visibility over EDI orders as PDFs in SAP ... and many more!
See what elevating EDI to the business level looks like (it looks good). Download Now.
Customer service is, was and always will be a top priority for companies.
But today’s digital age has given rise to a new kind of customer with far different expectations — making customer service more complex than ever.
Here’s the good news: By aligning People, Process & Technology (PPT), you can not only meet these new expectations, but exceed them by providing a more personalized and proactive customer experience.
In this ePaper, you’ll learn how order processing automation helps you:
• Create a more engaged, empowered staff
• Eliminate low-value tasks like data entry
• Provide 100% visibility into every order processed