Engaging potential buyers in today’s complex and noisy B2B environment demands time, effort, and intelligence. All sellers can do is hope to guide them along their journey and influence their decisions. But even the best prospects are delaying interaction with sales and are often unresponsive to traditional marketing tactics. This is forcing organisations to use relevant, timely, and holistic data to guide interactions and communications across all channels.
Published By: iKnowtion
Published Date: Nov 17, 2011
Find out how a customer development plan for digital camera buyers and members of an online communications program identified a core group of loyal customers who were responsible for the majority of sales.
View this demo to find out how IBM SPSS® solutions for predictive customer analytics can deliver deep customer insights that help you tune your marketing efforts-effectively and efficiently attracting new customers, nurturing customer relationships and retaining ideal customers. Watch how IBM SPSS software uses existing customer information to help you do the following: Identify your best customers for targeted marketing programs with customer segmentation, cluster and profiling techniques; confidently predict which customers will respond to your offers with powerful predictive models; get more out of every customer interaction by delivering real-time, predictive intelligence to front-line decision makers; and enrich and deepen your customer insight with social media analytics.
Published By: SPSS Inc.
Published Date: Mar 15, 2010
This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI.
Organizations that transform backup environments report significant business benefits. In fact, they directly link backup transformation to faster product development cycles, accelerated global expansion efforts, improvements in customer profiling, and more. But how do you go about making changes to your backup environment that will improve your business? You’ve got to have a game plan. This eBook is designed to help you understand the impact of backup transformation, what the key steps are that all organizations should consider before and during the journey, and why EMC is uniquely qualified to guide you.
Backup and recovery is part of business and is essential to successful information management. Take fifteen minutes to find out how you can transform backup and recovery with disk-based, deduplication-optimized solutions from EMC.
Akamai now mitigates the more than 65% of the 10,000-plus yearly DDoS attacks against its Prolexic platform via proactive mitigation controls, in 0 seconds and with no customer impact.
The number of DDoS attacks instantly mitigated via the Prolexic platform has increased exponentially over the past four years. We attribute this growth to our proactive engagement with customers, and the ability to implement and manage proactive mitigation postures based upon their baselined network traffic.
Akamai has been detecting and successfully mitigating DDoS attacks in an industry-leading SLA for 15 years. We will illustrate how Akamai continues to lead the industry with new capabilities including advanced customer traffic profiling and proactive mitigation controls to ensure the best possible results during an actual DDoS event.