ENGAGE AND SATISFY FINANCIAL SERVICES CUSTOMERS
In order to stay relevant and retain today’s “always-on”, mobile customers, financial institutions must prioritize and innovate. According to a recent Akamai FinServ industry survey conducted by TechValidate, almost half of the respondents are “behind” or “slightly behind” their peers with regard to their mobile capabilities.
Download a free report with detailed findings and takeaways from the survey to find out how to maximize customer acquisition, increase retention, and drive card usage. You’ll also learn:
- Current mobile strategies and barriers to adoption
- The right metrics to measure success
- The most important factors in a mobile banking experience
This eBook will present some of the key ingredients in the secret sauce for successful customer loyalty and customer retention marketing. It presents five marketing strategies to drive engagement with a long-term perspective. Drawing on the latest engagement marketing technologies, these insights are supplemented by cases from Selligent Marketing Cloud clients, top brands that are at the forefront of creating and sustaining customer loyalty.
Published By: Epsilon
Published Date: Aug 23, 2012
Onboarding is a critical marketing process that helps dial in new and existing customers to your organization, introduces products to meet specific needs, and ends with high-touch service that engages consumers.for the long term.
Published By: Sailthru
Published Date: Aug 15, 2016
It has been well documented that it is much more cost-effective to focus on nurturing relationships with existing customers than it is to find and convert new ones.
Forbes Insights and Sailthru recently completed a global study of 300 retail and media executives to find out if, and how, they take advantage of the benefits of retention strategies and how that impacts growth and performance.
A true 360 degree view of the customer is a win-win situation for all parties involved: buyers benefit from better service and efficiency, and sellers derive improved loyalty and, inevitably, more repeat business from established customers. This report will explore how Best-in-Class companies take a holistic approach to providing a complete, accurate and integrated view of customers to improve satisfaction and retention without losing sight of customer profitability. As a result of these strategies, companies with more accurate and timely information about their prospect or customer can more efficiently respond to communications, ensure customer satisfaction with better service, and drive toward a larger lifetime value of each account, customer or client.
Read what companies are doing to make PCC initiatives an integral part of their unified communications and customer retention strategies, from Mathew Erickson, senior product manager for outbound solutions at Interactive Intelligence,