Published By: Smartrac
Published Date: Oct 23, 2019
Discover the unique experiences you could offer your customers using RFID technology
Find out how to get deeper insights into your products and optimize your supply chain
See how companies like Adidas are already using RFID to get ahead of their competitors
If procurement organisations are to sustain their value to the enterprise, they must pivot to new operating models that embed customer-centricity in their technology, process and people.
Read this report to discover:
• the four convergence trends driving change and opportunity for procurement organisations
• the nine differentiators for customer-centric procurement leaders
• how and why you should be leveraging CX procurement technology."
Marketing is not getting more difficult because of data— it’s actually getting easier. In the old days you needed to guess who your audience was and plan in advance what you wanted to say and wait far too long to see if it worked. Those days are long gone—now you can determine EXACTLY who your audience is, deliver a relevant, personalized message in a nanosecond, and find out almost immediately whether it worked! You no longer have to live by the spray-and-pray method— you can be tactical in your delivery. Marketing today is data-driven and uses a wealth of insights and connection points to engage with consumers one to one.
Data about our customers and prospects gives us the ability to deliver the right message to the right audience at the right time. That’s audience targeting, and it’s far deeper than demo targeting, even though targeting by demo is a nice place to start. That said, the sheer volume of data and technology can be overwhelming. Cut through the noise and tackle the ba
Let’s just get to the core of the issue: The customer experience (CX) is broken.
Legacy technology is way behind and it creates a distorted view of the customer. Though it provides behavioral, demographic, and preference data, most martech doesn’t link important data silos together to deliver the bold multichannel experience always-on customers want.
How can marketers stay competitive in a data-driven world with outdated technology behind their decision-making?
Simple. They can’t.
In order to course correct the customer experience, marketers need: • The ability to build a holistic customer view that incorporates preferences, behaviors, and personalization across multiple devices and channels • A way to manage B2B and B2C CX at every touchpoint
Can your technology do all this?
Let’s look into that.
Manufacturing is constantly evolving
It’s an industry driven by customer demand and technology. And as manufacturing businesses
grow to a certain size, globalization becomes a factor. Interacting with the world offers
lucrative opportunities and creates a higher demand for products and sources of cheaper
raw materials that often impact the entire supply chain.
Infrastructure efficiency and effectiveness directly support profit and growth as competition increases in the cloud and managed service provider (xSP) market. Savvy service providers understand that storage choices have a profound impact on not only their profit and growth, but also on their customer experience and retention. They also know that storage challenges in all those areas increase exponentially with scale. Infinidat storage platforms allow service providers to build and scale differentiated, profitable solutions without worrying about storage. Infinidat technology enables unprecedented efficiency, performance, and resiliency, while flexible business models make it easy for service providers to operationalize those platform advantages—including unique co-branding and promotional opportunities as part of the Powered by Infinidat program. Cloud providers worldwide trust their businesses to Infinidat storage. This paper explores a path for service providers to unlock greater sc
Brands built around trusted technology enjoy increased customer loyalty and greater customer spend. This makes building technology that helps deliver a positive customer experience a strategic imperative for technology executives.
Read this briefing to discover:
• the trends pushing customer trust ever higher up the corporate agenda
• how technology leaders can become the catalysts for customer trust
• six priority actions for building technical and perceived trust.
Traditional IT finance funding processes can no longer keep pace with fast-changing customer demands. Discover a more dynamic approach to funding technology and innovation – one that enables investing almost anytime and anywhere.
Read this briefing to find out:
• why funding must be uncoupled from the annual budgeting process
• how the decentralisation of IT is shaping investment strategies
• what a new approach to evaluating success should look like
• how Technology Business Management can help.
Published By: ToneTag
Published Date: Nov 14, 2019
Increasingly, retailers in APAC face the combined challenges of more demanding customers, shrinking profitability, increased competition, and complex online-offline experiences.
That’s why more retailers are adopting data-over-sound technology.
This technology allows customers to make mobile payments using sound to communicate with payment devices like credit card readers, or kiosk machines.
It also enables novel customer experiences, which allow retailers to drive in-the-moment sales, improve loyalty program stickiness, and eliminate queues, among other benefits.
And because it doesn’t require the Internet, and works even on feature phones, it can be leveraged in a number of scenarios such in pop-up markets, food courts, concerts, and door-to-door deliveries, among others.
Inside This Guide:
• The top 5 ways retailers are using data-over-sound
• 14 benefits for retailers
• Why sound-based experiences will take over APAC
Published By: ToneTag
Published Date: Nov 14, 2019
It’s critical for BFSI and fintech firms in APAC to enable frictionless payments to win the customer experience war.
Making it easier and more intuitive for customers to make payments opens new revenue channels for BFSI and fintech, increases customer loyalty, and attracts more merchants.
That’s why more APAC’s BFSI and fintech innovators are adopting data-over-sound technology.
This technology allows customers to make mobile payments using sound to communicate with payment devices like credit card readers, or other phones.
It is also flexible: It can transform any device with a speaker or a microphone into a payment device. This includes ATMs, food kiosks, etc. The benefit? BFSI and fintech firms can re-use existing assets, driving down innovation cost.
Plus, it doesn’t require the Internet, and works even on feature phones. This makes it ideal to acquire customers in rural and semi-rural markets.
Inside This Guide:
• The top 5 ways BFSI and fintech firms are using data-over-
By the time most customers reach a human employee with a question, chances are they have
already researched online or tried to self-serve. This means employee transformation is required
to develop more sophisticated employees in the age of automation to solve more advanced
Because front-line jobs are becoming more complex, employees need to be tactical, technical, and
ready to emotionally handle these new types of interactions.
Recently, Lamont Exeter, head of Learning & Development at TTEC Digital, teamed up with Tim
Duranleau of SAP Litmos in a webinar to discuss ways that companies can combine learning
and technology to create more sophisticated employees. Below are some key highlights from
Amazon Web Services (AWS) offers scalable, cost-efficient cloud services that public sector customers can use to meet mandates, reduce costs, drive efficiencies, and accelerate innovation. The procurement of an infrastructure as a service (IaaS) cloud is unlike traditional technology purchasing. Traditional public sector procurement and contracting approaches that are designed to purchase products, such as hardware and related software, can be inconsistent with cloud services (like IaaS). A failure to modernize contracting and procurement approaches can reduce the pool of competitors and inhibit customer ability to adopt and leverage cloud technology.
Published By: Genesys
Published Date: Dec 20, 2018
Artificial Intelligence (AI) is staggering in its speed of handling simple requests and automating conversations. But AI solutions are not enough for the best customer experiences. Human emotions sometimes demand the human touch that only live agents can provide.
Kate, Customer Experience AI by Genesys, combined with the power of human touch can improve customer experience, empower employees and dramatically reduce costs. This seamless combination of AI technology and humans, or “Blended AI by Genesys,” addresses the entire customer journey for the best possible outcomes.
Download the eBook and learn how Kate and Blended AI lets you:
• Personalize self-service
• Connect customer conversations
• Create smart agent experiences
Start small and deploy fast with MicroApps
Published By: Sitecore
Published Date: Nov 04, 2009
This report highlights the strategic value of a next generation web content management system integrated with lead scoring, email marketing, customer relationship management, and web analytics. The report links the technology and practices of Best-in-Class organizations to engage customers, provide personalized experiences and manage the lead lifecycle.
"Report: 2019 Predictions for Customer Data Management
Where will the next evolutions in customer experience, consumer privacy and the digital enterprise lead your business in 2019?
In this report, we break down the hottest trends, biggest roadblocks and most tantalising opportunities facing the customer data management market. Download it now to explore megatrends that we see as being vital considerations if you want to thrive – not just survive – in today’s and tomorrow’s digital marketplace.
Forecasts for the future of data protection and consumer privacy regulations
Predictions about cutting-edge technologies such as artificial intelligence, machine learning and customer data platforms
New frontiers ushered in by evolving cloud technology integrations and the convergence of the front and back offices"
Published By: Engagio
Published Date: Oct 10, 2019
Read the report today!
Want to make sure you're investing in the right ABM technology? Research in Action released the Top 20 Global Vendors for ABM in 2019 using their proprietary Vendor Selection Matrix™, and Engagio was the #1 Global winner! Read the report to learn why Engagio placed #1 based on 1,500 customer interviews and Research in Action's independent analysis of each vendor.
Read the report to discover:
The top 20 global ABM providers and how they measure up
How to select the right technology for your ABM needs
5 insights and predictions for ABM by Research in Action
Published By: Marketo
Published Date: Sep 03, 2019
Across all industries, marketing increasingly plays a critical role in company growth. It is the marketer’s responsibility to help their organization retain, nurture, and increase their customer base—not an easy task. Having the right technology and skill set is essential to provide measurable ROI and deliver on the bottom line. Everything starts with the customer, and the tech needed to assist them on their buyer journey.
By harnessing a well-considered MarTech stack, marketers can bring order to the overwhelming volumes of data they collect from online and offline interactions with prospective and existing customers. Better yet, this technology enables you to make those insights actionable, meaning you can make informed decisions.
Download this ebook for eight practical steps your organization can take to put together a high-performance MarTech stack.
Published By: LeanData
Published Date: Nov 07, 2019
There has been an exciting revolution that is changing the
landscape for businesses far and wide. The advancement
of marketing and sales technology has enabled businesses
to work at the speed of life. But with the rapidly moving
technology space, organizations are finding that they’ve
built such robust tech stacks that it’s time to re-evaluate just
how well their technology is working for them—as opposed
With many internal organizations across marketing, sales, and
customer success reporting their team’s tech stack consists of
30 or more tools, we are realizing there is a wealth of untapped
data at our fingertips. Many have overlooked the role people,
process, and data play in maximizing the returns technology
Revenue Operations is a way to bridge gaps between siloed
organizations. It is about marketing, sales, customer success,
and partner ops teams working better together. This guide
is dedicated to exploring the emergence of Revenue Ops, its
Customer service is, was and always will be a top priority for companies.
But today’s digital age has given rise to a new kind of customer with far different expectations — making customer service more complex than ever.
Here’s the good news: By aligning People, Process & Technology (PPT), you can not only meet these new expectations, but exceed them by providing a more personalized and proactive customer experience.
In this ePaper, you’ll learn how order processing automation helps you:
• Create a more engaged, empowered staff
• Eliminate low-value tasks like data entry
• Provide 100% visibility into every order processed
Small and midsize retailers around the world are seeing their businesses transform in a variety of ways. These firms, typically with fewer than 1,000 employees, have been transforming themselves as customers seek new types of engagement and as suppliers expect higher levels of efficiency and effectiveness. New business models and new competitors are changing the way retailers do business. Rather than simply react to new threats, successful retailers are leveraging technology in new ways to sharpen business practices, improve agility, and better serve customers while strengthening the role of retailers in the supply chain.
Through digital transformation including the effective engagement of the internet of things (IoT) to track inventory, the opportunity to maintain and gain competitive advantage can be significant.
This eBook analyses the impact of technology on the service industry, outlining ways in which field service software can better deliver on customer expectations.
Download it to discover:
- Research into the impact of digital transformation in the service industry
- What technology will disrupt field service and how to respond
- How to assess what the next best steps are for your business
To ensure loyalty and win new customers, leading brands are focusing on the quality of their customer care to stay ahead. This eBook will explain how you can:
-Upgrade your support centers to deliver omni-channel customer care.
-Introduce self-service and AI without sacrificing the human touch.
-Deploy technology to empower support agents to go beyond transactional service and deliver personalized, proactive service.
This eBook looks at the barriers which prevent companies delivering omni-channel service and then examines the process and technology changes required to overcome them.
Who among us has not recoiled before the horror of a terrible
Interactive Voice Response (IVR) experience? IVR technology was
created to save businesses money, but it has mutated into a timesucking,
customer experience-crushing monster!
If connecting with a customer in this day of customer experience is
the goal, there’s a better way! Contain the IVR before it kills another
customer relationship. Can we bring the technology to heel and
bend it to our will? And can we stop its rampage before artificial
intelligence makes it too powerful to be stopped?
The consumer products industry is changing slower than it ever will and faster than it ever has. And customer demands are evolving at speeds never seen before. For companies serious about innovating at scale and transforming their business in order to dominate their market, it will take innovative thinking, disruptive technology and near flawless execution. This challenge, perhaps best described as the perfect blend of art and science, is more than achievable, but only if you have the right partner. Which is why we want you to meet Leonardo, by SAP. SAP Leonardo is a digital innovation system that enables organizations of all sizes to transform at scale with minimal risk and disruption. SAP Leonardo brings new technologies and services together to help businesses power their digital transformation. SAP Leonardo proves that truly transformative and sustainable innovation happens when technology, people, and data are combined
"The high-tech industry is changing slower than it ever will and faster than it ever has. And customer demands are evolving at speeds never seen before.For companies serious about innovating at scale and transforming their business in order to dominate their market, it will take innovative thinking, disruptive technology and near flawless execution. This challenge, perhaps best described as the perfect blend of art and science, is more than achievable, but only if you have the right partner. Which is why we want you to meet Leonardo, by SAP. SAP Leonardo is a digital innovation system that enables organizations of all sizes to transform at scale with minimal risk and disruption. SAP Leonardo brings new technologies and services together to help businesses power their digital transformation. SAP Leonardo proves that truly transformative and sustainable innovation happens when technology, people, and data are combined.