Read this white paper to learn how marketers are using IBM technology to learn about their customers’ attitudes, preferences and buying habits from what they say on social media and through a range of interactions that can be measured and analyzed.
In this new white paper by Peppers & Rogers Group and IBM, readers will learn how to harness customer insight from myriad interactions to profitably grow revenue, increase loyalty, and go from good to exceptional.
Beyond a customer’s digital profile is their real-world identity. Knowing this information and how it fits into the full customer journey is critical. Along with in-store purchase data, you can also gain insight into their brick-and-mortar buying habits, like the time of day they’re most likely to shop, the average time spent in a store, the frequency of their visits or the categories of products for which they shopped.
As the digital landscape evolves, marketing channels become more complex. That means that personalizing advertising campaigns across every channel is becoming even more crucial. Read Cross Channel Advertising with AMO to learn how managing advertising campaigns programmatically lets you deliver unique customer experiences while giving you the control and insight you need.
Download our report to learn more about:
• Search marketing standards across the US and UK in 2015
• The recent shift of consumer transactions on mobile devices
• The next big trend in ad spend
Published By: 8x8 Inc.
Published Date: Feb 24, 2017
Before moving to 8x8, MOBI had a premises-based telephone and contact center system. “We had a lot of points of failure inside of our building. And because our help desk and contact center is so critical we absolutely had to do something about it.”
Mobi wanted one system to handle all interactions with their customers, primarily phone calls and instant messaging.
According to Mobi, “What stood out about 8x8 was that everything was managed under one roof.” Mobi has been able to achieve this with 8x8’s integrated Virtual Office and Virtual Contact Center solutions.
Published By: Red Hat
Published Date: Nov 08, 2017
Accelerated digital transformation places new demands on business. To stay competitive, organizations must quickly adapt their business models and processes. Business process management (BPM), business rules management (BRM), and mobile applications are increasingly important to many business transactions—from customer-facing to business-to-employee (B2E) and business-to-business (B2B) interactions.
New online/ecommerce flows and customer interactions make or break today's omni-channel customer experience. The most automated organizations have transformed business processes to understand B2B/B2C customers, channels, and costs. Leading companies (top 30% studied) successfully invest in cloud-based, customer-driven capabilities to support their omni-channel initiatives and strategies.
This global corporation of quick service restaurants has about 17,500 locations serving millions of customers each day with concepts including popular pizza, chicken, and Tex-Mex chains. Most of the restaurants are on a wired network with Cisco routers, the main function of which is to process credit card purchases. With so many transactions taking place every day, the corporation decided to invest in a wireless failover system to guarantee uninterrupted connection. After careful consideration, the corporation chose Cradlepoint to provide “four-nines” (99.99% or better) connectivity via 3G/4G/LTE or wireless backup. - See more at: https://cradlepoint.com/success_stories/quick-service-restaurant-chain#sthash.ODr3J5uT.dpuf
Published By: Sitecore
Published Date: Mar 03, 2016
Customers are tired of brand interactions that don’t take into account their needs, wants, and desires. Providing content that really hits the mark—every time—requires marketers to develop a whole new mindset. One that begins and ends with the customer journey and the technology needed to support it.
Published By: Sitecore
Published Date: Oct 18, 2016
In a market where 78% of consumers abandon a transaction or purchase because of poor service, businesses need to personalize and customize their interactions with customers to remain competitive. A truly personalized customer experience, framed in the context of the consumer’s previous buying patterns and behaviors as well as their current interactions, can mean the difference between engaged, loyal customers or lost business for your company. Download this white paper now to learn more!
Watch this webinar to learn how top companies are re-energizing their B2B marketing with customer behavior analytics. Take advantage of your Web, CRM, Support and other touch points to identify customer actions that signal a future purchase and which marketing programs will help speed the process.
Published By: IBM ILOG.
Published Date: Jul 14, 2009
This white paper discusses one of the most effective ways to extend CRM functionality to competitively enhance your customers' experiences. By using business rules as a non-disruptive extension to your existing CRM system, you will facilitate highly personalized, flexible and consistent interactions in real time at the point of contact. Learn more today!
Today's customers are more information-enabled and mobile than ever before. They may begin the buying process in a retail store and complete it from the comfort of their home, expecting their journey to be personalized, relevant and consistent across all touch points.
Published By: DocuSign
Published Date: May 29, 2014
Few business processes are as security sensitive as those involving electronic signatures. eSignature transactions routinely contain information that is critical to you, your business, and your customers. This information may include personally identifiable Information (PII), pricing details, proprietary business terms, intellectual property, and more. That is why DocuSign’s number one priority is customer security. DocuSign leads the industry in designing and delivering the most secure digital transaction solution available.
Published By: GoodData
Published Date: Aug 02, 2013
Salesforce provides a tremendous repository of customer information and interactions that’s organized and easily accessed. But that’s not enough! Once you begin to really use it, the questions you ask your salesforce data become more sophisticated. Then you start to uncover holes in your data, reporting strategy and Salesforce analytics itself.
Download this white paper for 4 tips that are a surefire way to improve your salesforce analytics.
This whitepaper reviews three fundamental reasons to add IPM services to your performance management arsenal including:
• Performance management considerations for websites and cloud-based services
• The role APM and NPM solutions can play in optimizing code and enterprise IT infrastructure
• How complementary IPM services can help you make educated cloud and network service provider partnering decisions to improve user experiences, customer interactions, and business outcomes
The essential bridge between an organization and its customers is the workforce. The ability to engage, develop, recognize and support employees will be critical in the decisive battle for customer loyalty. It is employees who represent the organization's brand in the market, who interact with customers on a daily basis, who analyze changes in customer preferences and who develop and maintain the technologies that help connect the physical and digital worlds. And, therefore, a motivated and properly prepared workforce will be indispensable for success in the customer-activated world.
Watch this webcast to learn:
• Key CHRO insights from the Global C-Suite Study
• Three workforce challenges for HR in a customer-driven world
• Three actions HR can take with real-life examples
Learn how SAP Business Communications Management and SAP Customer Relationship Management provide the technology foundation for communication-enabled business processes that result in simplified interactions across marketing, sales, and service processes.
Please join us for an in-depth discussion of the latest data and analytics capabilities that banks are using today to uncover new customer insight - at the individual level - to improve offers and cross sell, optimize campaigns and deliver profitable revenue. The discussion will explore how leading banks are employing predictive analysis on customer data not often analyzed - like individual transactions, interactions, behavior and social media. See how banks can move beyond traditional segmentation and enable marketing to the "Segment of One."
Every day, companies generate mountains of data that are critical to their business. With that data comes
a clear challenge: How do you protect exabytes of data that's strewn across global data centers,
computer rooms, remote offices, laptops, desktops, and mobile devices, as well as hosted by many
different cloud providers, without choking business agility, employee productivity, and customer
experience? The solution lies not in throwing more technology at the network, but in taking specific steps
to identify malicious actions and respond to them in order to fix the issue, a process known as
Published By: Gleanster
Published Date: Nov 10, 2011
This Gleansight benchmark report is based on the experiences of 387 companies and includes the following sections: Reasons to Implement, Challenges, Value Drivers, Core Technologies and Success Story. It also includes a Vendor Landscape with descriptions, rankings and analysis of 39 solution providers.
Social intelligence is being increasingly used today to describe the next rung on the evolutionary ladder of listening to and acting upon consumer conversation on the social web. That rung maps to a number of technology innovations. Chief among them are improved capabilities around analyzing and integrating all sources of voice-of-the-customer data to generate more actionable insights. Social intelligence also speaks to an emerging corporate mindset regarding the strategic importance of social data and the need to better capitalize upon it. This Gleansight benchmark report reveals how Top Performers are achieving success when it comes to the incessant quest to extract customer insights and take actions that ultimately translate into revenue growth, cost reduction, risk reduction and relationship enhancement.