Among all the trends and buzzwords currently shaking up the marketing industry, one concept is emerging as the one
to watch: customer experience (CX). Providing individual customers with the best possible experience is becoming the
top priority at the moment, even to the point where experience outshines product quality(!) as the main differentiator.
This is confirmed by a recent Gartner1
survey, in which 86 percent of participating companies listed customer experience
as the main factor for gaining a competitive advantage, compared with merely 36 percent in 2012.
Sage provides an enterprise-level business management solution for services operations; these solutions assist Sage customers with core financial and supply chain management functionality. Sage commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and objectively examine the potential return on investment (ROI) that services organizations may realize by deploying its Enterprise Management solution as part of Sage Business Cloud. The purpose of this study is to provide readers and prospects with a framework to evaluate the potential financial impact of the Enterprise Management solutions on their services organizations. To better understand the benefits, costs, and risks associated with this investment, Forrester conducted in-depth interviews with six Enterprise Management for Services organizations customers, each with at least two to three years of experience using Enterprise Management. For this TEI study, Forrester has created a composite Organization to
A rewarding customer experience is the central aim for luxury gift company 1-800-Flowers.com: a fast, intuitive shopping process helps keep consumers loyal to its brands. Working with IBM, the company has built a master data management (MDM) system that helps deliver a more seamless experience to shoppers across multiple brands and channels.
This whitepaper details how predictive analysis can help your business. Predictive analytics help you make better, faster decisions, giving your organization a significant competitive advantage in the technology sector.
Published By: SPSS, Inc.
Published Date: Mar 31, 2009
This whitepaper details how predictive analysis can help your business. Predictive analytics help you make better, faster decisions, giving your organization a significant competitive advantage in the marketing sector.
The goal of warehouse operations is perfect order fulfillment: to deliver exactly the items a customer ordered, on time and with optimal efficiency. The warehouse module of an enterprise resource planning (ERP) solution can help smaller warehouses achieve this goal. But ERP warehouse modules have limitations that can make it smarter for companies with more complex operations to turn to the added capabilities of an advanced warehouse management system (WMS).
Regular usage of Salesforce CRM is important to driving full adoption.
To achieve that goal, sales reps need to know how the application benefits them, day after day. The bottom line: Salesforce CRM is not just a tracking tool, it's a sales effectiveness tool.
Published By: Teradata
Published Date: Feb 04, 2015
Optimize your customer experience with Teradata Integrated Marketing Cloud
Teradata is recognized for vision, innovation and broad set of marketing capabilities. The 2014 Gartner Magic Quadrant for Integrated Marketing Management is an invaluable resource with insights that can help you execute your marketing initiatives.
Published By: Crownpeak
Published Date: Jul 31, 2015
With today's ever-increasing demand for a seamless customer experience, the website has become a primary influencer for buyers. The Gartner Magic Quadrant for Web Content Management provides an in-depth analysis of leading vendors, guiding companies that are in the process of evaluating a Web Content Management solution for their business.
Convenience is absolutely critical to succeeding in e-commerce. Any glitches along the path to purchase potentially result in a lost sale. That's one reason we think Apple Pay's new mobile payment feature that uses a fingerprint is going to be a game changer. Its another step in reducing hurdles to online buying. You see it, you select it, you pay with your finger. What could be more convenient?
Not interested in Apple Pay? Or unable to use it? At the very least, make sure customers that shop on multiple devices are recognized, no matter which device they log into. Giving them access to their stored information will make for a much smoother checkout.
For the past decade, financial institutions have created sophisticated digital platforms for consumers to access, save, share and interact with their financial accounts. As sophisticated as these digital platforms have become, cyber criminals continue to pose an ever-present risk for everyone – from individual consumers to large corporations
In his recent article, 2018 Outlook: Customer Experience and Security Strike a Balance, Andrew Davies, vice president of global market strategy for Fiserv’s Financial Crime Risk Management division, explains how and why security will become a key differentiator for financial institutions as they respond to a changing landscape, which includes:
•Global payment initiatives
•Open Banking standards
•Artificial intelligence and machine learning
•Consumer demand for real-time fraud prevention and detection
Like other IT leaders, you know you have to modernize your IT infrastructure to become more productive, efficient, agile and competitive. So what's holding you back? Many organizations are still devoting anywhere from 60% to 80% of their time, energy, human resources and budget to supporting legacy systems rather than develop transformative solutions.
Our new eBook, Your 3-step roadmap to IT modernization, will help you align your approach to IT with the way your business works today — and the way you will work in the digital age:
• Increased mobility, multiple device formats and distributed workgroups
• Greater collaboration with outside organizations, including customers, suppliers and partners
• Essential enterprise risk management features such as compliance, legal, security and data governance
Here you'll learn the three stages of IT modernization — from realigning your infrastructure to updating business processes — so you take the right steps.
Omnichannel is one of those words everyone
uses, but few use correctly. It’s not another word for
multichannel. It’s a different state of existence.
In our experience, multichannel is the ability to interact
with customers across many different channels, but
not necessarily in a cohesive fashion. As new channels
become available, they are “bolted on” to existing
customer experience infrastructure such as CRM
or customer support systems. Too frequently, the
management of these channels becomes siloed (web
versus in-store sales, for example). The effect of this from
the customer experience standpoint can be disjointed
and jarring. For example, the resolution of an issue
following a customer conversation with an associate
in the contact center may not be reflected when the
customer goes online or into a store.
Yet the ability to offer multichannel service experience is
table stakes for today’s business. If you’re not available in
the channels where customers want you to be, you cease
Marketers are struggling to connect with consumers across all available outlets while still providing an aligned customer experience. The white paper examines three key ways to create a successful omni-channel experience while establishing cohesive brand and customer identities.
Learn how to:
Develop an interactive mobile strategy
Streamline physical and digital interactions
Engage customers across channels
As the approach to strategic business decision making becomes more and more data driven, a method for consolidating our various data sets, which are often spread across multiple systems becomes exceedingly important.
Two of the biggest players in data driven decision making are website analytics platforms and customer relationship management systems. The former includes accumulating data on top of the funnel behavior such as site traffic origins, lead generation, content consumption tracking, device usage, and overall site behavior. While the latter has a focus more on bottom of the funnel activity such as lead nurturing, customer status, lifetime value, etc.
Lastly, without communication between these two essential platforms, a complete understanding of your customers, from lead to longtime client, may never be possible. A web analytics (Google Analytics) and CRM integration provides you with a 360 degree view of your customer base, so that you can understand not just what PPC efforts
3TIER helps organizations understand and manage the risks associated with renewable energy projects. A pioneer in wind and solar generation risks analysis, 3TIER uses science and technology to frame the risk of weather-driven variability, anywhere on Earth.
3TIER's unique expertise is in combining the latest weather data with historical weather patterns, and using the expertise of 3TIER's meteorologists, engineers and data scientists to create a detailed independent assessment of the future renewable energy potential of any location.
PowerEdge servers protect your customers and business with integrated security
Analysts say attacks on firmware are becoming a greater threat to systems, making a cyber-resilient server architecture essential to the modern data center. Dell EMC PowerEdge servers, powered by Intel® Xeon® Scalable processors, deliver comprehensive management tools and robust layers of security to protect hardware and firmware throughout the server lifecycle.
There is a noticeable shift occurring in the world of order management. Traditionally, projects related to order-taking were spearheaded by the customer service department. Not anymore. The pressures of today’s global economy have forced supply chain functions to play a more direct and strategic role in reducing costs, improving the customer experience, and driving added value throughout the organization. Naturally, supply chain leaders now have a significantly higher rate of interest and involvement in order management initiatives.
Supply chain leaders work in a competitive environment, and in order to get ahead of the competition, they are increasingly turning to order processing automation solutions.
Find out the four key reasons automation is emerging in the supply chain. Download now!
Published By: LiveOps
Published Date: Aug 03, 2012
This paper will first discuss the impact of cloud computing, consumerization of IT, and the emergence of social media in driving the transition from traditional on-premises call centers to a superior model, the cloud contact center.
The purpose of this white paper is to provide organizations with a four step roadmap that details how organizations can use VoC to make Product Management more customer-centric and significantly increase the odds of consistently delivering products that are successful in the marketplace.