customer management

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Published By: Pega     Published Date: Feb 02, 2016
The customer experience is critical in today’s fast-paced, demanding world. With so many options at the buyer’s fingertips and the rise of social sharing media, one bad customer experience can haunt an organization. According to” The Forrester Wave™: Dynamic Case Management, Q1 2016” report, in order to improve customer experience, firms must tackle the incident process through smart handling of exceptions, applying analytics for context, and offering real-time and mobile interaction. Here is where dynamic case management (DCM) can be a competitive advantage and Forrester identified 14 of the most significant vendors across 21 criteria in this space with Pegasystems among vendors who lead the pack.
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Pega
Published By: Pega     Published Date: May 25, 2016
The customer experience is critical in today’s fast-paced, demanding world. With so many options at the buyer’s fingertips and the rise of social sharing media, one bad customer experience can haunt an organization. According to” The Forrester Wave™: Dynamic Case Management, Q1 2016” report, in order to improve customer experience, firms must tackle the incident process through smart handling of exceptions, applying analytics for context, and offering real-time and mobile interaction. Here is where dynamic case management (DCM) can be a competitive advantage and Forrester identified 14 of the most significant vendors across 21 criteria in this space with Pegasystems among vendors who lead the pack. Download this Forrester Wave report to see the full 21-criteria evaluation of the dynamic case management (DCM) market and gain insight into the 14 most significant software vendors in order to help enterprise architecture (EA) professi
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case management, forrester, dynamics, enterprise
    
Pega
Published By: Pega     Published Date: Jul 29, 2015
Customer insights professionals face the challenging task of delivering contextually relevant experiences across the customer life cycle. They need to work with their business technology counterparts to integrate enterprise marketing technologies that manage customer data, provide real-time analytics and insights, and automate cross-channel interactions. Here is where Real-Time Interaction Management (RTIM) is critical, according to The Forrester Wave™: Real-Time Interaction Management, Q3 2015 report, which identified the 11 most significant technology providers in this space across 35 criteria. Forrester defines RTIM as “Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer life cycle via preferred customer touchpoints,” and identifies Pegasystems as one a leader in this very diversified pack. Download this Forrester Wave report to discover how well each vendor fulfills Forrester’s criteria an
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Pega
Published By: Pega     Published Date: May 25, 2016
Customer insights professionals face the challenging task of delivering contextually relevant experiences across the customer life cycle. They need to work with their business technology counterparts to integrate enterprise marketing technologies that manage customer data, provide real-time analytics and insights, and automate cross-channel interactions. Here is where Real-Time Interaction Management (RTIM) is critical, according to The Forrester Wave™: Real-Time Interaction Management, Q3 2015 report, which identified the 11 most significant technology providers in this space across 35 criteria. Forrester defines RTIM as “Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer life cycle via preferred customer touchpoints,” and identifies Pegasystems as one a leader in this very diversified pack. Download this Forrester Wave report to
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interaction management, business technology, enterprise, forrester, best practices, pegasystems
    
Pega
Published By: Adobe     Published Date: Jun 06, 2013
An enterprise's digital properties must be more than one-way broadcasts of information: today's customers desire connection, conversation, and interaction.
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customer experiences, web content, content management, web design
    
Adobe
Published By: Adobe     Published Date: Oct 18, 2012
The web content management market is growing based on customer experience management needs, including multichannel delivery, content targeting, analytics, and integration with other technologies. Read on to learn about the best in class CXM products.
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adobe, web content management, customer experience, commerce platforms, analytics, on-site search
    
Adobe
Published By: Adobe     Published Date: Feb 03, 2015
This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help customer insights (CI) professionals select the right partner for their campaign management needs.
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cross channel campaign management, top vendors for cccm, adobe, marketing software
    
Adobe
Published By: Pega     Published Date: Sep 11, 2015
In this Forrester Wave evaluation of customer relationship management (CRM) suites for enterprise organizations, we identified the nine most significant CRM suites solutions — Infor CRM (formerly known as SalesLogix), Microsoft Dynamics CRM, NetSuite, Oracle Siebel CRM, Pegasystems, Salesforce, SAP CRM, SAP Cloud for Customer, and SugarCRM — and researched, analyzed, and scored them. This report details our findings in order to help application development and delivery (AD&D) professionals supporting CRM operations select the right partner for their customer engagement initiatives.
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Pega
Published By: KANA®, A Verint® Company     Published Date: Aug 13, 2014
Kana Enterprise is a product built via acquisition, and it delivers a solution that combines the strength of its two parents — the multichannel and knowledge capabilities of the historical Kana Software products and the business process management engine from Sword Ciboodle.
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kana, customer service solutions vendors, case management, customer service, reporting capabilities, process management, sword ciboodle
    
KANA®, A Verint® Company
Published By: Adobe     Published Date: Feb 03, 2015
This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help customer insights (CI) professionals select the right partner for their campaign management needs.
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cross channel campaign management, top vendors for cccm, adobe, marketing software
    
Adobe
Published By: Marketo     Published Date: Mar 11, 2014
Savvy B2B marketing leaders are going beyond revenue performance management to transform marketing into the architect of engagement across the customer life cycle. Lead-to-Revenue Management (L2RM) platform vendors are stepping up with tooling that enables customer-centric, multichannel, personalized marketing — at scale. Companies that have implemented an L2RM automation platform have seen results in both organizational maturity and business impact. According to a Forrester survey, L2RM platform users contribute more to the sales pipeline, have higher levels of process maturity, measure results more holistically and collaborate better with their sales colleagues.
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marketo, forrester, b2b, l2rm, lead to revenue management, revenue management, marketing maturity, process maturity
    
Marketo
Published By: Marketo     Published Date: Mar 13, 2014
Savvy B2B marketing leaders are going beyond revenue performance management to transform marketing into the architect of engagement across the customer life cycle. Lead-to-Revenue Management (L2RM) platform vendors are stepping up with tooling that enables customer-centric, multichannel, personalized marketing — at scale. Companies that have implemented an L2RM automation platform have seen results in both organizational maturity and business impact. According to a Forrester survey, L2RM platform users contribute more to the sales pipeline, have higher levels of process maturity, measure results more holistically and collaborate better with their sales colleagues.
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marketo, forrester, b2b, l2rm, lead to revenue management, revenue management, marketing maturity, process maturity
    
Marketo
Published By: Adobe     Published Date: Mar 11, 2013
In Forrester's 53-criteria evaluation of online testing platform vendors, we identified the seven most significant providers in the category and researched, analysed, and scored them.
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online testing platforms, multichannel marketing, customer experience management, customer experience, digital marketing
    
Adobe
Published By: Adobe     Published Date: Apr 30, 2015
Web content management (WCM) isn’t new. But customer demands and expectations are changing. That’s why finding the right WCM solution that supports delivering better digital experiences is important. Forrester Research, Inc. evaluates 10 vendors and names Adobe a Leader in The Forrester Wave™: Web Content Management Systems, Q1 2015. Again.
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adobe, forrester wave, web content management, application development, experience, sitecore
    
Adobe
Published By: Okta     Published Date: May 11, 2016
Within 6 months of starting to use Okta, customers on average will connect more than 10 applications for single sign-on. Once single-sign-on is tackled, cloud-first IT organizations can start to tackle the next set of problems. These next challenges are all about how you manage identities across all connected systems, how to determine who has access to what, and how you maintain control over user access. Some of the largest organizations in the world spend millions of dollars building out complex workflow systems to manage these processes. Even then, they depend heavily on manual work to actually get the job done. With Okta, there is a better way to do this, and it’s accessible to organizations of all sizes. Okta Provisioning gives you a foundation for cloud-first IT that brings sanity to your IT processes and enables you to encourage business groups to keep adopting more applications and users to bring the devices of their choice to work. App management, mobility management, and authe
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Okta
Published By: Okta     Published Date: Jul 19, 2016
Within 6 months of starting to use Okta, customers on average will connect more than 10 applications for single sign-on. Once single-sign-on is tackled, cloud-first IT organizations can start to tackle the next set of problems. These next challenges are all about how you manage identities across all connected systems, how to determine who has access to what, and how you maintain control over user access. Some of the largest organizations in the world spend millions of dollars building out complex workflow systems to manage these processes. Even then, they depend heavily on manual work to actually get the job done. With Okta, there is a better way to do this, and it’s accessible to organizations of all sizes. Okta Provisioning gives you a foundation for cloud-first IT that brings sanity to your IT processes and enables you to encourage business groups to keep adopting more applications and users to bring the devices of their choice to work. App management, mobility management, and authe
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best practices, business optimization, business management, productivity, cloud services, mobile, identity, idaas
    
Okta
Published By: Okta     Published Date: Jul 25, 2016
Within 6 months of starting to use Okta, customers on average will connect more than 10 applications for single sign-on. Once single-sign-on is tackled, cloud-first IT organizations can start to tackle the next set of problems. These next challenges are all about how you manage identities across all connected systems, how to determine who has access to what, and how you maintain control over user access. Some of the largest organizations in the world spend millions of dollars building out complex workflow systems to manage these processes. Even then, they depend heavily on manual work to actually get the job done. With Okta, there is a better way to do this, and it’s accessible to organizations of all sizes. Okta Provisioning gives you a foundation for cloud-first IT that brings sanity to your IT processes and enables you to encourage business groups to keep adopting more applications and users to bring the devices of their choice to work. App management, mobility management, and authe
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identity, idaas, iam, identity lifecycle management, mobile, provisioning, active directory, security
    
Okta
Published By: Infor     Published Date: Feb 27, 2007
Access this white paper to learn how by employing technology to surmount the challenges of globalization, manufacturers can expand their businesses profitably to incorporate new markets, new levels of innovation and new revenue streams.
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supply chain management, customer service, ebusiness, customer satisfaction, enterprise resource planning, off-shoring, outsourcing, business management
    
Infor
Published By: CDW     Published Date: Feb 24, 2015
The fundamentals of security and management of software have not changed. But the new computing environment – mobile devices, cloud computing and virtualization – requires new approaches to familiar challenges. What’s more, software publishers are bringing a new energy to their own vigilance. A capricious economy has many of them stepping up the number of customer audits. As organizations deal with these software licensing challenges, they also face increasingly sophisticated security threats that continuously morph, just a step ahead of remedies to stop them. Organizations need a comprehensive approach to security and software asset management. This white paper will examine the interconnection between SAM and security, offering practical advice on how enterprises can protect themselves and where to go for support.
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software asset management, it enterprise, software licensing, mobility, cloud computing, data protection
    
CDW
Published By: Acxiom Corporation     Published Date: Mar 12, 2014
In July 2013 Acxiom commissioned Forrester Consulting to evaluate how companies use the data they collect from their customers to make better decisions on their marketing campaigns by gauging their experiences and attitudes around their use of and future vision for using customer data across multiple marketing channels. In order to understand this topic, we conducted interviews with 11 executives representing a range of roles and perspectives, including consumer packaged goods companies, financial services organizations, and agencies.
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acxiom, forrester, data, marketing, marketing campaigns, cross channel, customer data, market research
    
Acxiom Corporation
Published By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s Content Marketing survey revealed that while 95% of marketers are using or considering using a content marketing strategy, there are some distinct differences between those using content well and those just using content. The Best-in-Class are not only creating content at volume, they are taking a much more data-driven approach to their content marketing strategy — and it’s paying off. Find out how.
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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing
    
Aberdeen Group
Published By: IBM     Published Date: Feb 28, 2017
Energy companies are being challenged on multiple fronts. Core expectations require the delivery of safe, reliable, affordable and sustainable energy. Business models are being challenged by alternatives such as renewables and consumers demanding more sophisticated interactions through social and mobile. Energy companies need to: Disruptively innovate business processes through analytics driven operational excellence to increase agility and responsiveness, reduce operational costs and improve asset reliability Assume the role of energy integrator to optimally balance supply and demand points Deliver a 360-degree customer-of-one experience to increase customer satisfaction and loyalty, reduce costs, and improve management of energy demand
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ibm, energy & utilities, utility trends, pov, ibm pov, customer experience, sustainable energy, affordable energy
    
IBM
Published By: Business Assyst     Published Date: Mar 26, 2007
The last ten years has been devoted to developing ways of gaining knowledge of and understanding customers, the next ten years will be devoted to developing ways of using the information. Those that do this effectively will win and those that don't bother will surely fail.
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business analytics, business metrics, customer relationship management, crm, loyalty, affinity, retention, business assyst
    
Business Assyst
Published By: Microsoft Dynamics     Published Date: Apr 13, 2007
If your company uses a contact management or customer relationship management (CRM system), you need to ask one additional key question. Does your CRM or contact management system tie your consultative sales, ROI analysis and proposal production process together?
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microsoft, microsoft white paper, crm, customer relationship management, contact management, sales, consultative sales, roi
    
Microsoft Dynamics
Published By: Workday     Published Date: Oct 13, 2017
SaaS solutions are fast becoming the default deployment option for enterprise applications from Customer Relationship Management (CRM) and Human Resources (HR) to expenses. With growing momentum and interest in SaaS solutions, we explore a market leading SaaS provider, Workday, and understand how it’s finance solution can enable the transformation of the finance role; what it can deliver and why it is different.
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Workday
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