customer management

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Published By: Adobe     Published Date: Aug 22, 2013
This report gives customer experience professionals the tools and processes they need to act on digital customer experience improvement across touchpoints like websites, mobile phones, and tablets. Forrester recommends 10 tactics for evaluating digital touchpoints and determining customers' needs, proven and emerging methodologies for redesigning digital interactions, and best practices for ensuring that your digital experiences support your business objectives.
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customer experience management, digital experiences, customer experience
    
Adobe
Published By: Oracle     Published Date: Dec 13, 2011
This paper will provide answers, focusing on the four key aspects of service that can combine to create a "WOW!" experience.
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on demand, oracle on demand, instant gratification, crm, customer relationship management, deployment, saas, software-as-service
    
Oracle
Published By: Genesys     Published Date: May 14, 2009
Customer loyalty is a two-way street. Businesses around the world are finding greater success at winning, serving and retaining customers when they are able to respond quickly and effectively whenever they call. Intelligent Customer Front Door (iCFD) is a metaphor that describes a set of applications and technological resources that enable businesses to identify callers and quickly aggregate information about them to assist in successfully resolving their needs. Learn more today!
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genesys, opus, customer loyalty, customer, crm, customer relationship management, retention, intelligent customer front door
    
Genesys
Published By: IBM UK&Ireland     Published Date: Nov 14, 2017
The key to order management success is to recognize that the product alone is no longer what is being sold, but the entire purchase experience from the point of view of the customer. Each retail task is a challenge that brings the customer and their needs to the center of the conversation. With the help of IBM Order Management and Watson Order Optimizer, your company can address the key challenges of optimizing inventory and minimizing cost-to-serve while delivering omni-channel services that satisfy your customers.
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success management, optimization, watson order optimizer, customer success, omni channel, ibm
    
IBM UK&Ireland
Published By: Adobe     Published Date: Aug 22, 2013
Web Content Management is becoming the focal point for companies who wish to deliver a truly seamless multichannel customer experience. The strategic importance of WCM is increasingly referenced in analysts' reports such as Forrester, which stress the importance for companies to move beyond using a CMS as a means to simply manage content and strategically utilise it to create digital experiences. With that said, it is concerning that just 38% of this survey's respondents agree that their CMS facilitates a 'brand enhancing digital presence.' Download this report to learn more.
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content management, customer experience management, web content management
    
Adobe
Published By: Adobe     Published Date: Nov 06, 2013
Download this briefing to learn more about web content management, an area that has become a focal point for companies who wish to delivery a seamless multichannel customer experience.
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Adobe
Published By: Adobe     Published Date: Nov 07, 2013
One of the key objectives of Adobe’s current advertising campaign is to explode the myth that ‘managing websites is hell’. We believe that in this day and age, the idea that website management is a nightmare should be a thing of the past.
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adobe, econsultancy, trends and innovation, content management, customer experience management, driving engagement, brand-building, web content management
    
Adobe
Published By: InsideView     Published Date: Apr 27, 2015
Advances in automation increase visibility and accountability surrounding lead-to-revenue processes. Despite this, tensions between marketing and sales persist concerning the quality of support that marketing brings to the revenue-production equation. To progress from open hostilities to collaborative détente, CMOs will need to reimagine sales enablement programs and strategy around the journey that spans the customer’s lifetime. This means creating a more interdependent relationship with sales that puts the customer at the center of the conversations that marketing and sales create, talks more about the problems and issues that buyers face, and aligns lead-to-revenue planning and processes around outcome-focused goals.
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b2b, lead-to-revenue processes, customer success management, marketing-led communication, buyer's context
    
InsideView
Published By: IBM     Published Date: Aug 20, 2013
When 83 percent of online consumers participate in social media, it is no surprise that, like bees to honey, marketers are following suit. According to a recent IBM® Unica® survey of marketers, 47 percent of respondents say they currently use social media marketing tactics; in North America, that number jumps to 58 percent. Yet, for all the rush, many marketers are wondering, “where’s the gold?” The IBM Unica survey found that 48 percent of marketers admit that their social media marketing efforts are totally siloed, frustrating their attempts to create richer customer relationships.
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social media, social media analytics, marketing analytics, marketing data, crm, customer relationship management
    
IBM
Published By: IBM     Published Date: Aug 20, 2013
When 83 percent of online consumers participate in social media, it is no surprise that, like bees to honey, marketers are following suit. According to a recent IBM® Unica® survey of marketers, 47 percent of respondents say they currently use social media marketing tactics; in North America, that number jumps to 58 percent. Yet, for all the rush, many marketers are wondering, “where’s the gold?” The IBM Unica survey found that 48 percent of marketers admit that their social media marketing efforts are totally siloed, frustrating their attempts to create richer customer relationships.
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social media, social media analytics, social media marketing, ibm, unica, crm, customer relationship management, top-line marketing strategy
    
IBM
Published By: IBM     Published Date: Feb 14, 2014
"Welcome to the age of Social CRM, a different way of thinking about customer relationship management that focuses on using social media to enhance customer engagement. How prepared are companies to make this shift? Despite widespread adoption of social media, for most, Social CRM is still in its early stages, execution is patchy and concerns about ROI remain. To fully exploit the power of social media to connect with customers, organizations need to move beyond isolated projects to integrated programs and, ultimately, a Social CRM strategy."
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ibm, marketing, social media, crm, social crm, customer service, customer interaction, customer relationship
    
IBM
Published By: Genesys     Published Date: Oct 16, 2013
Enterprise Workload Management gets the right work to the right person at the right time, eliminating the outdated manual distribution of work model. Enterprise Workload Management finally gives organizations the ability to correlate the work that customer service interactions create in the front office -- with the best resource within the organization required to complete that work in the back office. Enterprise Workload Management ensures that the highest priority work is being handled by the right resource, and gives managers real-time visibility into when the work will be completed, as well as reports that show the outcomes of the work. Customers get notified when an order or application is processed instead of waiting to hear or having to repeated call back. Employees get specific coaching and training plans based on the results of their work.
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contact center, customer service, customer relationship management, technology, business process management, bpm, crm
    
Genesys
Published By: Microsoft Azure     Published Date: Apr 10, 2018
Develop customer relationships and reduce costs Effective field service management teams improve technician productivity and customer satisfaction rates. Greater automation, faster inventory management, and reduced inspection costs are possible with data support from the cloud. Learn how the Internet of Things (IoT) can help keep your service agile so you stay ahead of customer demands and product complexity.
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Microsoft Azure
Published By: Microsoft     Published Date: Jul 20, 2018
Kevin Ashton founded the Auto-ID Center at the Massachusetts Institute of Technology, and has done pioneering work in radio-frequency identification and sensor technology. Ashton is known for coining the term “the Internet of Things” to describe a system where the Internet is connected to the physical world via ubiquitous sensors. In 2015, he spoke at a European customer service conference and noted that field service management is the first industry being transformed by IoT. Some people in the industry have noted that the entire IoT concept came from trying to solve field service problems in 1999. IoT’s origin story lies in field service management. Clearly, field service management and IoT are deeply intertwined. But how are the changes being implemented? And how can you benefit from them?
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Microsoft
Published By: Egencia     Published Date: Apr 03, 2012
In an effort to learn the challenges and concerns of travel managers across a broad spectrum, we interviewed Travel Managers from across North America. The findings have been complied into this study: Voice of the Customer.
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customer, egencia, business travel, egencia, expedia, expedia corporate travel, corporate travel, travel services
    
Egencia
Published By: Informatica     Published Date: Jul 07, 2011
Explore how retailers can generate a single view of customers who engage across multiple channels-online, in stores, and via call centers, on social media, and mobile devices.
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informatica, competitive edge, customer information management mdm, master data management, multichannel retail environment, social media, single view, customer activity
    
Informatica
Published By: Genesys     Published Date: Oct 16, 2013
Earlier this year, Gartner released the 2013 Magic Quadrant for Call Center Infrastructure, an annual report that analyzes call center infrastructure vendors for completeness of vision and ability to execute. Explore and compare contact center solutions from today's top vendors and decide which solution is right for you. This is the fifth consecutive year that Genesys has been named a worldwide Leader for Contact Center Infrastructure. The Genesys Customer Engagement platform (referred to as the Customer Interaction Management or ‘CIM’ platform in the report), is the industry’s most complete platform on which companies can deploy an all-in-one, end-to-end scalable contact center Get the 2013 Gartner Magic Quadrant for Contact Center Infrastructure now!
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contact centers, business value, functions, applications, inbound, outbound calling, social media analytics, integration tools
    
Genesys
Published By: Adobe     Published Date: Feb 20, 2014
Adobe positioned highest in Ability to Execute and Completeness of Vision in Gartner’s Magic Quadrant for Web Content Management. Gartner’s evaluation is based on Adobe Experience Manager, part of the Adobe Marketing Cloud. Adobe is named a Leader and is positioned highest in both Ability to Execute and Completeness of Vision.
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gartner, adobe, adobe social, digital asset management, web content management, adobe experience manager, aem, internet marketing
    
Adobe
Published By: Adobe     Published Date: Nov 10, 2017
Reaching out to your customers across channels is difficult and takes a coordinated effort. You need sophisticated audience segmentation, real-time engagement insights, and efficient ways to orchestrate a campaign across all channels, devices, and screens. These capabilities, integrated and working together as they do in Adobe Campaign, create consistent customer experiences that span all marketing channels. See why we’re a Leader in Gartner’s 2017 Magic Quadrant for Multichannel Campaign Management.
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Adobe
Published By: Zendesk     Published Date: Jan 19, 2018
The future is unknown and the unknown can be both exciting and frightening. Thankfully, we believe Gartner’s new report, “Predicts 2018: CRM and Customer Experience”, can help prepare your business for the evolving world of CRM and the customer experience. According to Gartner, “By 2020, the CRM application software market will overtake the data management market, thus becoming the largest of all software markets.” With this in mind, it’s important for application leaders to take action to avoid losing out. Learn how you can plan your customer service organization more strategically and maximize your business' efforts.
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customer support software, customer service tool, customer relationship, multichannel support tool, customer support vendor evaluation, knowledge base management, help desk software, help desk portal
    
Zendesk
Published By: Adobe     Published Date: Feb 13, 2018
Because you don’t just deliver content. You deliver a customer experience. We're honored that once again, we've been positioned as a leader in Gartner’s Magic Quadrant for Web Content Management (WCM). We believe this validates Adobe Experience Manager as a forward-thinking vision of what content management can be throughout an entire customer journey. And with the integration of Adobe Experience Cloud and Adobe Creative Cloud, we offer more than a content management platform. It’s a content management powerhouse. Read the report and learn about Adobe Experience Manager’s strengths according to Gartner — and how you can bring those strengths to your own customer experiences.
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Adobe
Published By: Adobe     Published Date: Jan 31, 2013
In order to drive effectiveness and improve efficiency, CMOs require analytical insights to make and execute marketing decisions. Download this Gartner report to learn more.
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marketing analytics, customer life cycle, data management, marketing insights
    
Adobe
Published By: SessionM     Published Date: Jan 24, 2018
Download Gartner’s latest Market Guide for Master Data Management of Customer Data Solutions to learn market definition, analysis and recommendations, the criteria necessary for evaluating marketing data management solutions and how master data sits in the middle of the 360° customer view.
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customer engagement, unified customer profile, customer data platform, data orchestration, customer data activation, machine learning, data integration, personalization
    
SessionM
Published By: ServiceNow     Published Date: Oct 11, 2017
For years, companies have used CRM as the software of choice to manage customer engagement and information, in an attempt to deliver a great customer experience. Managing the front end of the engagement process is important. However, delivering proactive customer service – that prevents and resolves issues – requires much more than that. At ServiceNow, we believe that it is time to rethink the fundamentals of CRM and customer service and we invite you to explore the new strategies, processes, and technology presented in this toolkit. Doing so will enable your customer service teams to connect seamlessly with other departments and deliver the effortless and proactive service experience your customers expect. We hope you find the collection of research reports and whitepapers valuable.
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ServiceNow
Published By: Box     Published Date: Jun 22, 2018
more people than ever before. Whether it's your employees, partners or customers, all your people use enterprise content. And that means content management is becoming increasingly top-of-mind — but companies find it difficult to get it right. In this newsletter, Gartner shares how cloud content management helps you build your content management strategy from the bottom up, enabling you to: o Improve company-wide collaboration and become more customer-centric o Scale your business and reduce cost o Provide security and stability for your entire organization • Download the full Gartner newsletter, Reshaping ECM: New Opportunities in the Cloud. You'll learn about the emerging requirements of top ECM vendors, as well as discover real-world use cases of Cloud Content Management.
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Box
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