Enterprise Marketing Management, or EMM, is a software
technology solution for marketing organizations that provides a comprehensive marketing platform for managing customer and prospect interactions throughout the customer lifecycle. Before introducing the IBM® Enterprise Marketing Management suite, here are some recent observations about today’s marketing environment that set the context in which IBM is seeking to meet the needs of marketers.
The practice of marketing is challenging these days because of the rise of the “empowered customer.” Today’s customers are well-informed, use other people as their primary information source, interact with companies through multiple channels, touch points and media, and want (but rarely get) a superior customer experience—and have outlets for venting frustration when they don’t get what they want.
In many enterprises, marketing is a multichannel effort that
includes a wide range of touch points. The touch points
range from websites and email promotions to traditional print
advertising, postal mail, and broadcast, and direct sales by phone and in-person sales teams. But too often, each channel works independently, accountable to its own objectives, unaware of the efforts and results made within other marketing channels. As a result, call centers speak to customers without knowing the
offers the customers previously accepted or rejected. In addition,
emails launch without reference to online promotions and
websites present messages that disregard their visitors’ previous contact history.
Sales people spend more time out of the office than in. When they are out of the office, they need information at their fingertips. And in today’s more mobile, more collaborative, and more data-rich business world, the needs of corporate sales forces are radically changing. In particular, sales people have always needed access to information about their customer before a meeting and an easy way to update customer information after a meeting. Now, to work more efficiently from the road, they could benefit from and in many cases need additional help in the form of relationship management assistance, collaboration tools, and contextual and relevant business analytics.
Published By: CrowdTwist
Published Date: Jul 25, 2018
Over the last decade customer-brand relationships have become more and more digitized. Companies have enjoyed access to new technologies, new capabilities, and greater access to customer data. In turn, consumers have become better informed and able to connect with brands with greater flexibility and convenience. However, concerns around mismanagement of customer data, the proliferation of fake news, high profile retailer database breaches, and the Cambridge Analytica scandal has contributed to an erosion of trust between consumers and brands and demands for data privacy. What can brands do to overcome consumer skepticism? What keeps a customer coming back in 2018? And what can brands do to demonstrate relevancy and provide value?
Published By: DocuSign
Published Date: Apr 12, 2017
In the last decade, customer relationship management (CRM) platform adoption has increased rapidly to meet the speed of business. Enterprises of all sizes and types are adopting CRMs as the norm. CRMs offer a single source of customer information and reduction in paper. Most importantly, they allow companies to do business more rapidly and with greater agility.
Read this eBook to learn how you can extend the value of your CRM system to see increases in operational efficiency, lead conversion, customer satisfaction, and sales revenues.
Customer relationship management (CRM) deployments are most effective when they legitimately support all three words that make up the acronym itself. Customers of the modern business-to-business (B2B) enterprise benefit when they purchase goods and services from companies who are focused on the buyer’s experience. Internal relationships within the selling organization are more effectively maintained when all customer-facing stakeholders have access to the rich data contained in a well-maintained CRM. And the management of the enterprise providing solutions can run their business like a finely-tuned machine when the maximum levels of visibility into customers and accounts are clear and accurate. This Research Brief combines research from a number of Aberdeen Sales Effectiveness research data sets, to create a holistic view of the most effectively deployed CRM systems.
By now, much has been written about the advantages server virtualization brings to an enterprise. In the June 2013 survey, 63% of all companies and 100% of large enterprises reported having a server virtualization program. However, when you
segment the virtualization rates, you find a trend that indicates that large enterprises in particular are not gaining all of the advantages that server virtualization has to offer.
What is more difficult and remains a challenge, particularly for large enterprises, is virtualizing Tier 1 applications. These are large, mission-critical enterprise applications such as email, customer relationship management (CRM), or enterprise resource planning (ERP). These applications tend to be very large,
consume the entire capacity of a current generation server, and require high application uptimes. As shown in Figure 1, the virtualization rates for these applications are far lower than Tier 2 apps. In this eBook, you’ll learn how the NEC enterprise server provides a platform that now gives customers the right platform to virtualize their Tier 1 apps.
Published By: Campaigner
Published Date: Jun 05, 2007
Targeted and personal, no medium today is as effective at empowering marketers with the ability to reach out and connect with their customers on a real 1-to-1 level more than Email Marketing. This insightful White Paper provides 5 simple but powerful email tactics that will keep your customers coming back for more.
The purpose of this white paper is to outline the importance of data quality with reference to single view of customer. In any organization SVC is the foundation of successful customer relationship management (CRM).
Don Tirsell, Senior Director of Product Marketing at Informatica, discusses "complex data," their recent acquisition of Itemfield, and how Itemfield's technology fits into Informatica's overall data integration platform.
On-demand computing is apparently in demand, at least in the eyes of data integration specialist Informatica Corp. The Switzerland of data integration, as some have called it, just announced availability of its first on-demand offering, which is specifically designed to handle data from Software-as-a-Service (SaaS) stalwart, Salesforce.com.
David Loshin, consultant and author talked to Karen Hsu about Informatica's data quality, unstructured data and data governance solutions. Karen highlighted customers like Navteq and Humberside Police's innovative use of Informatica.
In Informatica's data migration podcast, Arvind Parthasarathi spoke with editorial director, James E. Powell. He explores "the seven steps", what IT does wrong, what keeps IT from getting started and what one can do to improve the odds of data migration success.
The move towards self-service is clearly about mitigating costs. But self-service models can also deliver significant benefits to users when they combine the best of online convenience with the insight and personal touch of an experienced sales or service rep.
This white paper considers the drivers behind the move to e-government, the need for relationship management and the complexity of e-government value chains. It also outlines a solution that government entities can deploy to address this top priority of information management and sharing.
Published By: Connectus
Published Date: Aug 21, 2009
Long ago dubbed the 'killer app', email marketing has now reached the height of its potential and is poised to assume its place as the medium of choice for maintaining customer relationships. In fact, despite the threat of spam, marketers are continuing to turn to email marketing initiatives - with impressive results. Email marketing continues to be the most affordable, efficient and personalized way to connect with clients and future prospects.
Customer Resource Management (CRM) and marketing are essential parts of today's cellular/wireless retail business. Given the ever-increasing competition for every consumer dollar, being able to develop effective and directed marketing programs can define the longevity of a cellular retailer's success.
In a 2007 poll of nearly 200,000 consumers, IBM found that retailers who integrate customer-focused initiatives are more likely to turn regular consumers into brand advocates and outperform their competitors. Download the white paper and find out what key retailer attributes drive consumer advocacy.
Published By: NetSuite
Published Date: Aug 21, 2009
This Yankee Group White Paper, compliments of NetSuite, shows how on-demand applications can significantly reduce cost vs. on-premise applications. See how to reduce the total cost of ownership (TCO) of deploying & integrating CRM & accounting/ERP applications.
Published By: NetSuite
Published Date: Nov 18, 2006
This white paper reveals the most vital elements needed to develop a seamless value chain; one that realistically enables an SMB to develop valuable 2-way relationships with their most valuable customer segments.
Published By: NetSuite
Published Date: Mar 09, 2007
This exclusive Yankee Group White Paper reveals and examines how mid-size businesses can now build a real-time enterprises and leverage real-time information. Learn how to reduce scattered information and silo databases that prevent your enterprise from achieving operational excellence.