customer segments

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Published By: Omniture     Published Date: Jun 27, 2007
The online marketer’s challenge is to make sense of the vast information that traditional offline marketers could only dream of to connect and build relationships that benefit not only their organization, but also their visitors and customers. This guide will help you identify your key segments and, more importantly, provide you with tools and knowledge to better manage those segments.
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segment, segmenting, segmentation, site analysis, focus group, focus groups, omniture, lead generation
    
Omniture
Published By: NetSuite     Published Date: Nov 18, 2006
This white paper reveals the most vital elements needed to develop a seamless value chain; one that realistically enables an SMB to develop valuable 2-way relationships with their most valuable customer segments.
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crm, customer relationship management, smb, small business networks, customer service, customer satisfaction, customer interaction service, netsuite
    
NetSuite
Published By: SPSS     Published Date: Jun 29, 2009
This paper will focus on how a company might identify its best customers, but the same process could be used for other customer segments.
Tags : 
spss, customer management, consumer behavior, customer retention, crm, customer service, cost-effective strategies, customer database, statistical analysis, data management, data analysis, recency, frequency, and monetary value, rfm, best customers, customer lifetime value, chi-square, customer experience
    
SPSS
Published By: Adobe     Published Date: Nov 21, 2012
The latest Adobe Digital Index Report quantifies the value of greater marketing focus to existing customers. Returning and repeat purchasers generate a disproportionately large share of revenue for online retailers. Read on to learn more.
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adobe, existing customers, marketing, adobe digital index report, customer segments, roi, return on investment
    
Adobe
Published By: IBM     Published Date: Aug 06, 2014
For banks today, having more ways to communicate with customers is a good thing. But it has also made it harder for banks to figure out where and how to most profitably commit their marketing resources. Leveraging predictive analytics, First Tennessee Bank is applying the ultimate acid test. Itís combining a granular understanding of the needs of customer segments with real P&L data to optimize its marketing spend, focusing on programs that deliver the highest ROI. First Tennesseeís ability to target its campaigns more intelligently has increased its response rate by 3.1 percent, cut key marketing costs by nearly 20 percent and enables the bank to get the most from its resources.
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ibm, banking, analytics, roi, marketing, p&l, data
    
IBM
Published By: Akamai Technologies     Published Date: Nov 13, 2018
Competitive pressures from peers are forcing CSPs to evolve beyond connectivity and offer incremental valueadded services to sustain revenue growth. Security services are an obvious candidate for consideration since awareness of the need for security protections is extremely high due to regular media coverage highlighting Internet exploits. Threat trends and strong alignment with large customer segments are creating opportunity for CSPs to offer a foundational layer of web protection for every Internet access connection. They can provide a previously unavailable level of web security that reduces the risk their customers face, without imposing a configuration or management burden.
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Akamai Technologies
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