Published By: Omniture
Published Date: Jun 27, 2007
The online marketer’s challenge is to make sense of the vast information that traditional offline marketers could only dream of to connect and build relationships that benefit not only their organization, but also their visitors and customers. This guide will help you identify your key segments and, more importantly, provide you with tools and knowledge to better manage those segments.
Published By: NetSuite
Published Date: Nov 18, 2006
This white paper reveals the most vital elements needed to develop a seamless value chain; one that realistically enables an SMB to develop valuable 2-way relationships with their most valuable customer segments.
The latest Adobe Digital Index Report quantifies the value of greater marketing focus to existing customers. Returning and repeat purchasers generate a disproportionately large share of revenue for online retailers. Read on to learn more.
For banks today, having more ways to communicate with customers is a good thing. But it has also made it harder for banks to figure out where and how to most profitably commit their marketing resources.
Leveraging predictive analytics, First Tennessee Bank is applying the ultimate acid test. Itís combining a granular understanding of the needs of customer segments with real P&L data to optimize its marketing spend, focusing on programs that deliver the highest ROI.
First Tennesseeís ability to target its campaigns more intelligently has increased its response rate by 3.1 percent, cut key marketing costs by nearly 20 percent and enables the bank to get the most from its resources.
Competitive pressures from peers are forcing CSPs to evolve beyond connectivity and offer incremental valueadded
services to sustain revenue growth. Security services are an obvious candidate for consideration since
awareness of the need for security protections is extremely high due to regular media coverage highlighting
Threat trends and strong alignment with large customer segments are creating opportunity for CSPs to offer
a foundational layer of web protection for every Internet access connection. They can provide a previously
unavailable level of web security that reduces the risk their customers face, without imposing a configuration
or management burden.