A Chief Marketing Officer's Roadmap.
In this paper Acxiom shows how Media Mix Optimization can help overcome the complex challenges of today's marketing. Herein we not only detail both the "Journey" of MMO and its rewards but also how to avoid several key hurdles along the way.
Published By: T Systems
Published Date: Nov 28, 2018
The wait is over. Here at T-Systems, we are proud to present the findings of CXP Group - a leading independent European research and advisory firm in the field of digital, software and IT services. Their new “Digital Industrial Transformation with the Internet of Things” report examines the dynamic range of opportunities that IoT holds for businesses and explores the challenges of integrating existing data processes with those that are IoT enabled.
The report is the result of the feedback cultivated from interviews with senior business and IT decision-makers responsible for creating and running innovation strategies at 250 large-scale European manufacturers. The data has been disseminated by region, strategies, pain points, IoT adoption, intention, investment etc. and provides readers with a detailed examination of what industrial businesses look for most from IoT.
The report provides a fascinating unearthing of influencing factors for IoT readiness and digitization as a whole. Using
Published By: Datastax
Published Date: Aug 23, 2017
A holistic approach to using customer data to enable data-driven decisions for attracting, retaining, and delivering value through customer experience is what is going to drive many business initiatives over the next 12-month period. Though they each have varying degrees of capability to transform their customer experience applications and remain continuously available no matter what is critical to their success.
Companies surveyed are eager to deliver a great customer experience and capture market share, but many CX journeys are hindered by business unit siloes, insufficient budget, and technical challenges.
The responses provide key insights into the business priorities, challenges, and data technology needs of companies embarking on or in the midst of their CX journey.