data cleaning

There's no reason overseeing and managing a million-plus subscriber email database should be a discombobulated and overbearing task. Start being an effective email marketer by creating a plan, brushing up on your skills, and cleaning house. Implementing these six simple tweaks will go a long way towards maximizing the return, response, and revenue from your email program.

NedTrain, a maintenance and cleaning service provider for locomotives, turns to Teradata Analytics for SAP® to unlock the valuable insight hidden in their newly implemented SAP® R/3 system. Impact and encourage positive end results...Download now!

In this paper, the Top 10 Ways to Supercharge Analyst Productivity with Data Preparation, learn how a self-service data preparation solution saves analysts’ time by allowing them to manipulate, filter, enrich, blend and combine disparate data sets in a matter of minutes.

NetProspex manages B2B marketing data on a massive scale. When we analyzed the more than 61M the records we processed last year, here’s what we found.

NetProspex analyzed the success rate of hundreds of email open rates and thousands of phone calls. The statistics proved that trigger-based emails had significantly higher conversion rates, but email sent on optimized days also did well. Download this guide on the best days to send emails.

While collecting marketing data is easy, that data is not cast in stone. Securing a marketing data management plan that you can rely on is imperative. This guide provides actionable steps to clean up your data and increase conversions.

Only 8% of marketers classified their lead gen efforts as "very successful". Check ot the latest research on what successful lead generation will look like in 2014. See how you compare by taking the survey and then downloading the report!

Learn how to secure a marketing data management plan that you can rely on with this best practices guide that will show you how to clean up your data and increase conversions.

A complete overview of Extensior customized list services for any business marketing needs