data engagement

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Published By: Oracle     Published Date: Jan 22, 2014
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
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marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation, lead routing, lead management, email marketing, lead scoring, database marketing, oracle, eloqua
    
Oracle
Published By: IBM     Published Date: Jan 02, 2014
For midsize organizations, business analytics offers the crucial ability to transform data into insight and uncover opportunities for growth and competitive advantage. This Aberdeen Sector Insight explores the impact of business analytics in North American midsize organizations.
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ibm, aberdeen group, mid-market analytics, data into insight, business analytics, technology investment, aberdeen sector insight, opportunities for growth, leveraging analytics, actionable insight, data environments, analytical solution, effective analytics, analytical engagement, process efficiency, data capture, data optimization
    
IBM
Published By: IBM     Published Date: Feb 14, 2014
A social business is an organization whose culture and systems encourage networks of people to create business value. Social businesses connect individuals, so they can rapidly share information, knowledge and ideas by having conversations and publishing informal content. They analyze social content from multiple channels and sources, in addition to structured data, to gain insights from both external and internal stakeholders. When those things happen, innovation and business execution rates increase, better decisions are made, and customers and employees are more engaged and satisfied. Social businesses enjoy lower operating costs, faster speed-to-market, improved customer and employee engagement, and increased profitability. Many organizations don’t fully appreciate the magnitude of the value creation potential of social business.
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ibm, social business, marketing, social media, marketing management, analytics, marketing research, trends, customer interaction, customer service, crm, marketing software
    
IBM
Published By: Cisco     Published Date: Dec 21, 2016
CTOs, CIOs, and application architects need access to datacenter facilities capable of handling the broad range of content serving, Big Data/analytics, and archiving functions associated with the systems of engagement and insight that they depend upon to better service customers and enhance business outcomes. They need to enhance their existing datacenters, they need to accelerate the building of new datacenters in new geographies, and they need to take greater advantage of advanced, sophisticated datacenters designed, built, and operated by service providers. IDC terms this business and datacenter transformation the shift to the 3rd Platform.
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Cisco
Published By: Gigya     Published Date: Jun 06, 2014
This white paper will go over three ways user anonymity can negatively affect ROI for businesses and lead to poor customer experiences.
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gigya, anonymity, user data, social networking, social networks, customer engagement, customer experience, user insight, business intelligence
    
Gigya
Published By: Wyng     Published Date: Apr 06, 2015
With today’s empowered consumers, brands must engage their audiences in conversation across digital platforms. Fortunately, this social engagement produces a treasure trove of audience data - even before fans have made their first purchases. Learn to unlock this valuable data in our free white paper.
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digital marketing, internet marketing, marketing strategy, digital trends, interactive marketing, customer engagement, customer experience/engagement, digital experience, customer data, emerging marketing, social marketing, hashtag marketing, instagram marketing, shoppable instagram, ecommerce, social media, ugc, consumer marketing, marketing tips, marketing tools
    
Wyng
Published By: IBM     Published Date: Jul 05, 2016
Learn about the importance of cognitive data to workflows and BPM, how cognitive business operations improve engagements with customers and partners, and how Watson APIs bring insight and learning to BPM
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ibm, smarter process, application services, bpm, api
    
IBM
Published By: IBM     Published Date: Jul 31, 2015
In its "Restoring Connections" paper based on research of telecommunications firms, IBM ‘s top ranked Institute for Business Value identified actions CSPs can take to reset customer experience and build brand loyalty through innovative, compelling, personalized services based on deep customer insight. Join us as we discuss how to leverage network and subscriber data to create unique customer profiles, personalize engagement, and improve marketing offers.
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ibm, telco, customer analytics, csps, consumer behavior, brand loyalty, personalized engagement, big data
    
IBM
Published By: IBM     Published Date: Jan 14, 2015
Cloud-delivered big data analytics presents an enormous opportunity for organizations that want to become more agile, more efficient and more competitive. To capitalize on the full potential of this opportunity, businesses need cloud-enabled big data analysis solutions that are flexible, simple, secure and open.
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big data, data management, the cloud, cloud solutions, data, data analytics, client engagement, computing model, scale on demand
    
IBM
Published By: Cornerstone OnDemand     Published Date: Oct 02, 2018
"If you’ve only ever used instructor led training, the idea of moving your learning and development online can seem a little daunting. But cloud-based training can easily make e-learning a reality in your organization; with little hassle and minimal cost. In this eBook ‘Learn to Love the Cloud’, we share our top 7 reasons it makes sense to move your training online, including: • Saving time and money on technology wrangling • Easy access to a huge range of content • Greater data efficiency • Increased learner engagement Grab your copy of Learn to Love the Cloud and see how e-learning can save you time and money, help you be more strategic with your training, and empower your learners to take charge of their professional development. It just makes sense!"
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Cornerstone OnDemand
Published By: SugarCRM     Published Date: Nov 20, 2013
Organizations are frequently turning to SaaS solutions for their CRM needs. But there are risks when deploying any solution at scale, especially if you select the wrong vendor. Understand how to make the smart choice for your CRM solution in this informative eBook.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing, lead quality, lead scoring, sales automation, sales channels, sales force automation, sales management
    
SugarCRM
Published By: SugarCRM     Published Date: Dec 05, 2013
When making a CRM decision, it is important to ensure your deployment will not be hit with hidden fees or other extra costs that reduce the return on investment. This study reveals the total cost of ownership (TCO) among the four leading midmarket CRM solutions.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing, lead quality, lead scoring, sales automation, sales channels, sales force automation, sales management
    
SugarCRM
Published By: SugarCRM     Published Date: Jan 27, 2014
When making a CRM decision, it is important to ensure your deployment will not be hit with hidden fees or other extra costs that reduce the return on investment. This study reveals the total cost of ownership (TCO) among the three leading midmarket CRM solutions.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing, lead quality, lead scoring, sales automation, sales channels, sales force automation, sales management
    
SugarCRM
Published By: SugarCRM     Published Date: Jan 27, 2014
What if you could give everyone that touches customers an indispensable tool that optimizes business process, removes data silos and makes customer interaction extraordinary? See how Redglaze Group uses Sugar to give individuals access to critical data, optimize processes and improve efficiencies.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing, lead quality, lead scoring, sales automation, sales channels, sales force automation, sales management
    
SugarCRM
Published By: SugarCRM     Published Date: Jan 27, 2014
Customer relationship management software has been used by organizations of all types and sizes for over 20 years. However, few have managed to tap into the true potential of CRM. Learn how the power of CRM for the individual can transform your entire business.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing, lead quality, lead scoring, sales automation, sales channels, sales force automation, sales management
    
SugarCRM
Published By: SugarCRM     Published Date: Apr 08, 2014
CRM has long been seen as a must-have sales tool. However, much of the value of traditional CRM accrues to managers, not the reps that use them daily. Learn how CRM designed for the individual benefits the entire sales organization from increased data quality to more predictable revenue pipelines.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing, lead quality, lead scoring, sales automation, sales channels, sales force automation, sales management
    
SugarCRM
Published By: SugarCRM     Published Date: Apr 08, 2014
Organizations are frequently turning to SaaS solutions for their CRM needs. But there are risks when deploying any solution at scale, especially if you select the wrong vendor. Understand how to make the smart choice for your CRM solution in this informative eBook.
Tags : 
crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing, lead quality, lead scoring, sales automation, sales channels, sales force automation, sales management
    
SugarCRM
Published By: Quantcast     Published Date: Feb 13, 2015
New ad targeting capabilities from Twitter give brands a way to use their own data to create more niche targeting and deliver even more tailored advertising across Twitter's platform. Known as tailored audiences, this new targeting capability presents an opportunity for marketers to create a custom audience of new prospects and customers and reach them on Twitter. Download this guide to learn how you can drive better engagement and reach new prospects based on web-wide browsing behavior and interests.
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twitter, real-time advertiser, custom audience, quantcast, ad targeting
    
Quantcast
Published By: IBM     Published Date: Aug 20, 2013
Decisions, decisions. They can make or break marketing success. Yet as customers and channels grow more complex, so does decision-making. As choices multiply, marketing becomes more challenging than ever. The days when marketers could rely strictly on good judgment and business acumen are past. Technology for decision and process automation gives marketers a decided edge in making spot-on decisions that match individual customers to the best message, on a scale of millions. The process of Decide builds on customer data collection and analysis, and positions your organization for profitable engagement with your Generation C connected customers. It plays an essential role in Enterprise Marketing Management (EMM) along with the processes of Collect, Analyze, Deliver and Manage.
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enterprise marketing management, customer marketing, customer communication, interactive marketing, emm, process automation, marketing strategy, multi-channel marketing, customer relationship management
    
IBM
Published By: SmartFocus     Published Date: Aug 25, 2015
Combining, streamlining and analyzing data is still the biggest single struggle for marketers. Most marketers can’t use data for simple offer based marketing, let alone sophisticated contextual marketing. Part 1 of our ‘Overcoming Marketing Challenges’ White Paper series discusses how data has become a barrier for many marketers and four data steps you can take to engage more successfully with your customers.
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data, data marketing, personalization, contextualization, email marketing, customer behavior, segmentation, customer engagement, campaigns, contextual marketing, marketing challenges
    
SmartFocus
Published By: SmartFocus     Published Date: Aug 25, 2015
Email is a mature and relatively easy to use channel – but that still scares even the most successful marketers to deliver email campaigns that are truly successful. Part 2 of the Overcoming Marketing Challenges Series highlights areas to consider such as testing and optimization, as well as revealing the three D’s for creating a successful contextual email programme.
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data, data marketing, personalization, contextualization, email marketing, customer behavior, segmentation, customer engagement, campaigns, contextual marketing, marketing challenges
    
SmartFocus
Published By: InsideView     Published Date: Apr 27, 2015
This guide is written to show sales teams how to increase productivity by using Social Selling techniques powered by InsideView.
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social selling, insideview, prospects, traditional data, social media, engagement, win rates
    
InsideView
Published By: CrowdTwist     Published Date: Jan 18, 2017
In this Q&A, you will learn: - The importance customer data plays in loyalty programs - Why engagement is a critical element in loyalty strategies today - What an omnichannel approach means for most brands - How technology will be a driving force for loyalty and other marketing initiatives - And much more!
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CrowdTwist
Published By: Marketo     Published Date: Jun 05, 2014
Nobody wants to get blasted. Commercial email marketing has evolved out of the traditional direct-mail mindset, which is all about big campaigns sent to many, on the marketer’s schedule, not the buyer’s. Popular marketing expressions such as batch and blast, hit the database, and e-shot, certainly don’t have positive connotations. The sentiment behind the words is telling. When you batch and blast, you are essentially admitting that your emails are not individually relevant. The days of batch and blast are numbered. Contemporary subscribers expect personal and relevant emails on a non-disruptive schedule. Download the ebook, Conversations, not Campaigns to learn how you can continuously build engagement with your consumers, one by one, over time!
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marketo, marketing automation, crm, marketing automation platform, digital business, change management, lead management
    
Marketo
Published By: Marketo     Published Date: Feb 07, 2017
Read this complimentary copy of the Gartner Magic Quadrant for Digital Marketing Hubs, and find out why Marketo was named a leader based on completeness of vision and the ability to execute. As a digital marketing hub, Marketo allows marketers to think beyond email campaigns and address customers personally and consistently as individuals through a variety of contexts and formats. Digital marketing hubs, like Marketo, unify disparate marketing data and processes to drive acquisition, engagement, conversion and transaction across complex customer journeys. The full report includes: Market evaluation and analysis of 22 vendors Insights for selecting a vendor based on your organization's requirements Opportunities and challenges faced when deploying digital marketing hubs Download the report to learn about these topics and more.
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digital marketing hub, email campaigns, customers, disparate marketing data, vendor selection, gartner
    
Marketo
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