A technology-enabled business strategy such as digital transformation (DX) makes it possible for firms to
expand their competitive differentiation in the market. Although disruptive, DX requires firms to effectively
and efficiently combine (technology) platforms, (business) processes, (data) governance, and (people)
talent to gather deep and timely insights from data and actuate these insights to optimize business
operations, develop new and innovative products and services, and transform customer engagement.
At IBM Watson Marketing, we believe deeply in this
practice and have dedicated a large effort to provide
some of this critical data to marketers.
The newest IBM Watson Marketing annual report of
marketing benchmarks is bigger and better than ever
with mobile marketing metrics data in addition to
email marketing metrics.
This year’s report includes traditional benchmark
metrics such as email marketing open, click-through
and unsubscribe rates, as well as email client and
device data and engagement/read rates. New
this year to the report are delivery and message
frequency metrics for SMS and open and clickthrough rates for mobile push messages.
By simplifying the ability of companies to securely extract, orchestrate and act on data from when it is generated by energy assets to when it is transmitted to the cloud, Octave simplifies the development and commercialization of Energy IoT applications. With Octave, energy companies are empowered to realize the Energy IoT’s tremendous potential, with new demand response, energy efficiency optimization, predictive maintenance and other applications that maximize the value created by energy assets and minimize their environmental impact. In doing so, these Energy IoT applications can reduce energy costs, improve customer engagement, lower greenhouse gas emissions and increase energy reliability.
Start with Sierra to learn more about how our Octave D2C data orchestration solution can help you bring to market Energy IoT applications that reimagine the future of energy.
Companies that can harness the
power of data are tomorrow’s
winners. At Acoustic, we believe
deeply in the importance of putting
data into context to help companies
quickly determine which marketing
messages are resonating and which
strategies are outpacing the market.
The 2019 Marketing Benchmark
Report examines email and mobile
marketing messages sent by
thousands of brands in 2018 to
establish industry standards on
customer engagement, delivery
and subscriber churn. Our analysis
uncovers trends and benchmarks
than can help you optimize your
audience outreach. Use this
valuable information to compare
how your campaigns are performing,
see where to focus your efforts and
build your case for more investment.
Published By: Teradata
Published Date: Feb 04, 2015
Digital marketing campaigns provide quantifiable results like nothing ever before, and the multi-channel world is certainly the biggest opportunity to hit marketing strategies in decades. But how can sophisticated brand marketers keep pace with everything new in digital marketing? Where will it take us next? And how can marketing leaders use digital channels to edge out competitors?
Read this white paper to learn the benefits of personalization to digital marketing, how to make your digital marketing practices future focused, and how responsive email design can increase open rates and reduce subscriber opt-outs.
Published By: Genesys
Published Date: Jun 13, 2018
Routing is a fundamental component of your customer experience strategy. True omnichannel routing breaks down channel silos and gathers intelligence upfront through context and data to deliver the personalized, seamless engagement your customers now expect.
Learn how you can move beyond single interactions with true omnichannel routing:
• Dynamically match customers from any touchpoint, over any channel, to the agent with the optimal insights, skill set and proficiency
• Enable seamless transitions between digital self-service and live employee contact
• Replace single, random interactions with thoughtfully designed and optimized customer journeys
Today’s most successful organizations are thoughtfully assembled by highly empowered talent teams. These talents teams – driven by data, designed for engagement, and led by a breed of globally diverse leaders – are not the same talent teams of years past. They hold a place at the executive table and are critical to accomplishing key company business objectives. They represent the new generation of talent acquisition.
To address the volume, velocity, and variety of data necessary for population health management, healthcare organizations need a big data solution that can integrate with other technologies to optimize care management, care coordination, risk identification and stratification and patient engagement. Read this whitepaper and discover how to build a data infrastructure using the right combination of data sources, a “data lake” framework with massively parallel computing that expedites the answering of queries and the generation of reports to support care teams, analytic tools that identify care gaps and rising risk, predictive modeling, and effective screening mechanisms that quickly find relevant data. In addition to learning about these crucial tools for making your organization’s data infrastructure robust, scalable, and flexible, get valuable information about big data developments such as natural language processing and geographical information systems. Such tools can provide insig
Strong patient engagement leads to improved population health, a better experience of care, and lower healthcare costs. Even so, few healthcare organizations have a well-defined patient engagement strategy, according to research by IBM Watson Health. Read this whitepaper and learn why healthcare organizations should create a comprehensive patient engagement strategy, what each component of such a strategy entails and how to take the steps required to build an effective patient engagement program. From patient portals, telemedicine, and mobile health, to data sharing, automation tools and cognitive computing, you’ll gain the ability to leverage valuable tools for increasing patients’ involvement in their own health outcomes.
Digital transformation (DX) has progressed well beyond the abundant hype predicting it to where it is now an existential concern for many enterprises. We are at an inflection point as digital transformation efforts shift from "project" or "initiative" status to strategic business imperatives. Growing enterprises,
regardless of age or industry, are striving to become "digital native" in the way their executives and employees think, what they produce, and how they operate. IDC predicts that by 2021, at least 50% of global GDP will be digitized, with growth in every industry driven by digitally enhanced offerings, operations, and relationships, and that by 2020, investors will use platform/ecosystem, data value, and customer engagement metrics as valuation factors for all enterprises.
Published By: Seismic
Published Date: May 14, 2019
Imagine being able to walk into a meeting and say, “this is what our content has done to accelerate deals, the amount of revenue it has affected, and the ROI of our overall content strategy.”
Every marketer dreams about proving ROI and the Information Age has finally made it possible for marketing teams to get concrete numbers on the success of various campaigns.
But with all the data out there, how do marketers know which KPIs provide the best insight into the health and success of their marketing activities?
Download the guide to learn:
? The top KPIs for improving internal marketing efficiency
? The content engagement analytics that prove value
? How to have better visibility into what content sales uses most often
20% of customers will be responsible for 80% of profit – or
so says The Pareto Principle, also known as the “rule of the
vital few.” So, while marketers are trying hard to increase market
share, they should be equally (or even more) concerned about
nurturing the customer relationships they already have. That
means finding ways to strengthen bonds with your best
customers and figuring out how to turn good customers into
Personalization, truly helpful support, data-driven contextual
marketing, re-engagement strategies, gamification… There’s
an almost overwhelming number of options out there, each
touted as your golden key to an enduring bond with your users.
In the pages that follow, you’ll learn about five strategies to drive
engagement and retention with actionable tips from Selligent
clients – top brands that are at the forefront of creating and
sustaining customer loyalty.
Programmatic advertising is full of complex patterns. Very similar to patterns in nature. Our guide, Brilliant Advertising, shows how fractals in nature perfectly describe the complexity of programmatic ads and pave the way for how you should approach creative assets.
Read the guide to learn five ways to overcome challenges to programmatic ads, including how to:
• Bring marketers, creatives, IT, and data analysts together to ensure success
• Save money and time while improving engagement and conversion
• Customize multiple versions of one campaign and serve ads with strong creative in real time
In the Media and Entertainment industry, it all comes down to acquiring and retaining audiences. The higher the audience value, the better. Our guide, Acquisition Evolved, gives you a four-part framework to identify and engage high-value audience segments across channels that drive engagement, subscriptions, and advertising opportunities.
Read the guide to learn:
• Tips to accelerate your data-driven marketing
• How to overcome audience acquisition and engagement obstacles
• How to identify the right marketing technology for audience acquisition
It’s time to pull your data out of silos so you can harness all your insights and provide the next best offer. Learn how to use new marketing technologies to create customized offers that steer customers to the right financial services and products for their needs. It’s all in our new white paper, More Precious than Gold.
Read our paper to learn how to:
• Define your customer engagement objectives
• Create valuable and intriguing offers to engage customers
• Effectively deliver compelling offers across multiple touch points
• Optimize your next best offer through real-time testing
Published By: Equinix
Published Date: Oct 20, 2015
Enterprises must prepare for the emerging digital user. Future interactions among people, whether enterprise employees, partners or customers, will be primarily digital and heavily influenced by mobile devices, social media, analytics and the cloud. User interactions with systems of record, such as databases and files, will largely give way to interactions with systems of engagement, such as social media.
Turn strategy into success by automating your manual performance management process in harmony with your culture. Discover how when you download SuccessFactors' new white paper, "The Perfect Marriage: Introduce Your Culture to Automated Performance Management."
Published By: Bluekai
Published Date: Aug 10, 2012
Hewlett-Packard, a leading technology provider with a global footprint, saw an opportunity to significantly improve its digital marketing efforts by creating a universal framework for user-level data collection and usage.
Published By: Teradata
Published Date: Mar 10, 2014
A look at the importance of customer data-who they are, what they do, what they're interested in, what motivates them-in creating a holistic customer view. This paper looks at how data-driven marketing creates more loyal and more satisfied customers.
Published By: Genesys
Published Date: Jun 19, 2019
Successfully managing a contact center requires a collaborative, multidisciplinary approach to handle a broad range of operational and tactical tasks. Planning, day-to-day operations and quality management must be seamlessly orchestrated, along with human resources functions like recruitment, learning and development, and employee scheduling.
Read this executive brief to learn how to transition to an AI strategy that can take your team – and business results – to the next level. See how you can:
Create an AI strategy with a single data model that includes routing, interaction analytics, forecasting/scheduling and predictive engagement
Harness the power of your data to align customers with the best resource
Drive employee effectiveness by ensuring you hire the right people and manage their performance to drive their success over the long term
To better understand competitive retail dynamics and help guide
retailers’ strategies, Cisco undertook a comprehensive, three-pronged research project, the fifth annual installment of our retail industry analysis. It comprised:
1. A survey of more than 6000 consumers (all having Internet access) 2 in 10 countries: Australia, Brazil, Canada, China, France, Germany, India, Mexico, United Kingdom, and United States.
2. In-depth interviews with industry thought leaders—analysts, authors, and innovators including Leslie Hand, vice president, IDC
Retail Insights; Michael Olmstead, director, Plug and Play Retail; and Doug Stephens, founder, Retail Prophet
3. An IoE retail economic model drawn from an analysis of the data and lessons learned from Cisco customer engagements.
Join Jive and Rajat Paharia -- "the father of gamification" -- for a discussion on how to better motivate, engage, and create true loyalty.
Jive is digging into the hottest books in the social collaboration space. Join the Jive Book Club for exclusive invites to webinars with the authors, an invite to the Jive Community group to share your thoughts with your peers and the chance to win prizes – you might even learn something new!
Their first selection is Loyalty 3.0: How Big Data & Gamification are Revolutionizing Customer & Employee Engagement by Rajat Paharia — the “father of gamification.”
Loyalty 3.0 is a Wall Street Journal and New York Times best-seller that cracks the code on the ways big data and gamification can motivate, engage, and create true loyalty your customers, employees, and partners.
Published By: AppNexus
Published Date: Apr 04, 2017
Email marketing is one of digital media’s most effective channels. Inside the inbox, marketers can capture the consumer’s undivided attention in a uniquely intimate environment, creating a perfect opportunity for meaningful brand engagement and driving new purchase transactions.
However, with open rates for even the most effective brands hovering around 25%, there is huge opportunity for marketers to reach their customers with impactful formats on the open internet to successfully engage them across the marketing funnel.
Download the free eBook “Beyond The Inbox: How To Transform Your Email Marketing Platform Into An Omnichannel Solution” to learn:
• How to rapidly build an omni-channel solution for your clients
• How AppNexus can help your platform reach your marketer’s customers most cost-effectively
• How AppNexus ensures complete security for your client’s CRM data assets