Discover how data management platforms can enable marketers to tackle growing data challenges, create powerful customer insights, and set up marketing campaigns that will increase revenues and significantly decrease wasted effort.
In our 35-criteria evaluation of data management
platforms (DMPs), we identified the 11 most
significant ones — The ADEX, Adform, Adobe,
KBM Group, Lotame, MediaMath, Neustar,
Nielsen, Oracle, Salesforce, and Turn — and
researched, analyzed, and scored them. This
report shows how each provider measures up
and helps B2C marketing professionals make the
Published By: Bluekai
Published Date: Aug 10, 2012
Hewlett-Packard, a leading technology provider with a global footprint, saw an opportunity to significantly improve its digital marketing efforts by creating a universal framework for user-level data collection and usage.
Published By: Bluekai
Published Date: Aug 10, 2012
How can you analyze ALL of your disparate first and third-party audience, campaign and performance data in one central place? How can a DMP power a 360 approach to audience data management and analysis to get more bang out of your marketing dollar?
To achieve personalization at scale, brands need to develop a better understanding of each customer they interact with, and that’s all about combining all the data they collect from every available source into a single cohesive customer view. There is no way they can handle this task or manage all this data manually, which is why data management platforms (DMPs) rose to prominence. Today, companies are looking to build on this single customer view with a real-time understanding of their audience across every digital channel, marking the next phase on the maturity ramp for DMPs.
With 50+ percent of all business processes leveraging batch operations, it is essential to keep your batch production running smoothly in order to keep your business running smoothly. Whether you are consolidating datacenter operations, moving apps to more cost-effective platforms, or transitioning from customized to packaged applications, learn how you can simplify and lower the cost of batch management with a single interface to all batch processes across platforms and applications and more.
With the rise of companies such as Netflix and Uber, the marketplace is feeling the impact of “digital disruptors”—fast-moving, application-centric organizations that are taking advantage of digitalization to create thriving and market-changing business models.
In an effort to stay competitive, more enterprises are adopting multi-cloud strategies as a means “to optimize workload performance and cost” across their IT environment, both on and off premises.
The trend brief “Top Trends Driving the Need for Unified Cloud Management” discusses how a cloud management platform (CMP) enables IT organizations to accelerate IT services delivery and improve data center operations while maintaining control across multi-cloud environments. The brief highlights the VMware enterprise-ready cloud management platform based on VMware vRealize® Suite and powered by Intel® based server platforms.
Insurers have long been plagued by fraud, error, waste, and abuse in health care payments. The costs are huge – amounting to as much as 25 percent of payments made. Today’s data management and analytics platforms promise breakthroughs by incorporating comparative and behavioral data to predict as well as detect loss in all its forms. To explore the opportunities and how insurers can capitalize on them, IIA spoke with Ben Wright, Sr. Solutions Architect in SAS’s Security Intelligence Global Practice.
The sheer volume of data available to marketers can be daunting, especially without a data management platform (DMP). With a DMP, marketers can handle growing data challenges, create powerful customer insights and deliver marketing campaigns that increase revenue.
Published By: Equinix
Published Date: Mar 26, 2015
Enterprises grapple with a host of challenges that are spurring the creation of hybrid clouds: collections of computing infrastructure spread across multiple data centers and multiple cloud providers. This new concept often provokes uncertainty, which must be addressed head on.
As more applications and computing resources move to the cloud, enterprises will become more dependent on cloud vendors, whether the issue is access, hosting, management, or any number of other services. Cloud consumers want to avoid
vendor lock-in—having only one cloud provider. They want to know that they will have visibility into data and systems across multiple platforms and providers. They want to be able to move servers and storage around without a negative impact on application availability.
The good news is that more solutions become available every day, but with a learning curve and numerous management challenges and considerations.
This CITO Research paper provides advice for managers about how to c
As the approach to strategic business decision making becomes more and more data driven, a method for consolidating our various data sets, which are often spread across multiple systems becomes exceedingly important.
Two of the biggest players in data driven decision making are website analytics platforms and customer relationship management systems. The former includes accumulating data on top of the funnel behavior such as site traffic origins, lead generation, content consumption tracking, device usage, and overall site behavior. While the latter has a focus more on bottom of the funnel activity such as lead nurturing, customer status, lifetime value, etc.
Lastly, without communication between these two essential platforms, a complete understanding of your customers, from lead to longtime client, may never be possible. A web analytics (Google Analytics) and CRM integration provides you with a 360 degree view of your customer base, so that you can understand not just what PPC efforts
The Internet of Things enables retailers to do three basics better
1) Sensing who customers are and what they’re doing,
2) Understanding customer behavior and preferences, and
3)Acting on that insight to create a more engaging customer
- There are high-potential IoT applications in supply chain, in
“smart store” operations, and especially in providing an engaging
experience to the “connected customer.” IoT data can anticipate
where the customer is headed and how to meet her there.
- Much of the IoT ground, in both data management and analytics,
may be unfamiliar. Retailers and their IT organizations have to be
realistic about the technological challenges, their own capabilities,
and where they need assistance.
- To differentiate through IoT, focus on the analytics. Devices and
their data — and even their platforms — are commodities.
Advantage goes to the retailer who does the most with the data to
engage the connected customer.
Published By: ForgeRock
Published Date: Mar 10, 2015
In the modern age, customers are in control of when, where, and how they consume information. In this environment, customer-focused companies strive to make their content available to an ever-growing number of connected users and devices on a much larger scale than ever before, and to gather as much data and insight from these interactions as possible. To achieve this securely, companies need identity and access management (IAM) platforms that are adaptable, scalable, responsive, and high velocity— not typical characteristics of employee-facing IAM, but all too typical of other systems of engagement. This species of solution is worthy of a unique name: identity relationship management (IRM).
Securing sensitive data presents a multi-dimensional challenge where complex environments—which often include a wide range of heterogeneous database management systems (DBMS), enterprise applications, big data platforms, file systems, OS platforms with multiple access paths and permission levels—have created a seemingly end-less array of security risks and violation scenarios.
This data security ebook examines the top 5 scenarios and essential best practices for defending against insider threats and external attacks.
The new Cisco Nexus® 9000 Series Switches provide features optimized specifically for the data center: high 10 and 40-Gbps port densities, reliability, performance, scalability, programmability, and ease of management. With exceptional performance and a comprehensive feature set, the Cisco Nexus 9000 Series offers versatile platforms that can be deployed in multiple scenarios, such as layered access-aggregation-core designs, leaf-and-spine architecture, and compact aggregation solutions.
So far, most data centers have virtualized their least-critical workloads as a matter of basic cost containment. Virtualizing mission-critical applications is still forthcoming for the majority,though, largely due to infrastructural concerns. Complicating matters is the shift in IT purchasing decisions from IT to business management.
Integrated Computing Platforms (ICPs), private cloud computing, and public cloud services all leverage virtualization to achieve a number of IT and business goals, including increased ROI, reduced OpEx, and business process improvement. Now more than ever, it makes sense to explore the benefits of ICPs.
Find expert data center considerations here.
Published By: Chatsworth
Published Date: Oct 22, 2016
By using intelligent and scalable platforms, your organization can improve resource consumption, cloud utilization and more. Solid data center management platforms help empower your business and data center to consume less energy and trim infrastructure costs.
Learn how DMPs can help you achieve unprecedented audience targeting precision and scale across all marketing programs. This whitepaper delivers an in-depth overview of DMPs and provides actionable, useful information for marketers and agencies hoping to implement a DMP to improve programme outcomes.
One of the most effective ways to address database performance and cost challenges is to modernize the underlying hardware infrastructure. Innovations such as flash storage, converged infrastructure architectures, and sophisticated data management platforms can have a major impact. Learn more in our free eBook: Optimizing Database Storage Performance for Dummies.