This white paper provides a blueprint for action for senior marketers and decision makers across the enterprise. It provides straightforward advice on how to build a more durable and profitable customer base by building a more competitive business model, enabling customer-centric business strategies in a product-centric organization, turning expanding volumes of customer data into actionable insight for smarter decision making, and providing a roadmap for integrating technology to achieve competitive advantage.
This document educates end-users and decision makers on Software-as-a-Service (SaaS), where it differs from traditional software, and what the key benefits are when deploying SaaS applications. In addition, this document also provides the reader with a comprehensive look at the Total Cost of Ownership (TCO) analysis any decision maker should complete before making a choice between a SaaS or a traditional software deployment.
As the approach to strategic business decision making becomes more and more data driven, a method for consolidating our various data sets, which are often spread across multiple systems becomes exceedingly important.
Two of the biggest players in data driven decision making are website analytics platforms and customer relationship management systems. The former includes accumulating data on top of the funnel behavior such as site traffic origins, lead generation, content consumption tracking, device usage, and overall site behavior. While the latter has a focus more on bottom of the funnel activity such as lead nurturing, customer status, lifetime value, etc.
Lastly, without communication between these two essential platforms, a complete understanding of your customers, from lead to longtime client, may never be possible. A web analytics (Google Analytics) and CRM integration provides you with a 360 degree view of your customer base, so that you can understand not just what PPC efforts
For 2010 and beyond, research firm Frost & Sullivan sees Web conferencing as a key catalyst for improving business processes by facilitating remote group decision-making and action. This paradigm shift repositions web conferencing as a strategic tool, not only an email or travel substitute.
Published By: Intralinks
Published Date: Mar 12, 2014
In the age of Edward Snowden and the NSA, there are increasing concerns about data privacy and especially where best to keep data secure. The prevalence of cloud computing and cloud-based storage and collaboration services is only exacerbating these concerns. Many organizations are confused about regulations that protect data in different countries and jurisdictions, and don’t know what steps to take to ensure their cloud collaboration vendor can provide adequate safeguards.
While pushback and reform efforts are evolving, the reality is that companies must operate within the law. Deciding where to house your data and how to move it is an exercise in understanding the relevant legal regimes and the application of risk analysis in the decision making process. This white paper will examine those elements with regard to cloud-based storage and processing.
This document focuses on the trends that are driving decision-making on cloud including the growing connection between cloud, mobility, and data; cloud services governance and integration; and continuing development of cloud ecosystems among vendors.
This white paper offers a brief overview of how organizations can best use social data by implementing a framework to integrate social data with other enterprise and public or curated data. This framework provides a platform for uncovering new insights that can be fed into business intelligence and customer experience management systems in near real-time to help marketing, sales, service, and commerce teams accelerate decision-making and create long-term, profitable customer relationships.
Five years ago in a Harvard Business Review article on how companies leveraged
HR analytics for competitive advantage, my co-authors and I found only a small
handful of companies to interview. Today, life is very different. Interest in analytics
and storytelling through data in HR is booming. But, HR as a whole is still
learning how to set up an effective analytics function. That is why I welcome this
report. The first 100 days of any effort is critical to success. Analytics is no
Lead authors of this report and the people they have interviewed have sat in
analytics roles in HR. They’ve learned a lot about what works and what doesn’t.
Here’s an opportunity to learn from those who have already undertaken this
particular journey. They know that to succeed in analytics one needs to:
• Focus on business priorities
• Leverage your analytics through storytelling
• Use analytics to help inform decision making, not as a substitute
• Understand that perfect data isn’t required for a
Trupanion, a Seattle-based medical insurance provider for cats and dogs, needed to find data insights quickly. With only 1% of pet owners insured, the process of evaluating a claim to approve or deny payment was manual and time-consuming. Building accurate predictive models for decision-making required manpower, time, and technology that the small company simply did not have.
DataRobot Cloud, built on AWS, helped Trupanion create an automated method for building data models using machine learning that reduced the time required to process claims from minutes to seconds. Join our webinar to hear how Trupanion transformed itself into an AI-driven organization, with robust data analysis and data science project prototyping that empowered the company to make better decisions and optimize business processes in less time and at a reduced cost.
Join our webinar to learn:
Why you don’t need to be an expert in data science to create accurate predictive models.
How you can build and deploy pr
With many enterprises implementing a hybrid cloud environment to move applications to cloud, IT organizations must establish a decision-making framework for evaluating, deploying, and operating applications in the cloud. Businesses need to be able to deliver applications in the right way and on the right cloud, so IT organizations seek insight into setting policies for the best placement of applications across different cloud options. In this report, Gartner offers analysis and recommendations for moving traditional apps to private cloud and for brokering and managing apps across different private and public cloud options.
With many enterprises implementing a hybrid cloud environment to move applications to cloud, IT organizations must establish a decision-making framework for evaluating, deploying, and operating applications in the cloud. Businesses need to be able to deliver applications in the right way and on the right cloud, so IT organizations seek insight into setting policies for the best placement of applications across different cloud options.
In this report, Gartner offers analysis and recommendations for moving traditional apps to private cloud and for brokering and managing apps across different private and public cloud options.
Find out how to meet the challenges facing your midsize company and benefit from the road map that takes you through the process of deploying a BI solution, enabling you to start small and then build incrementally on your initial success to make fact-based and BI-driven decision making pervasive in your company.
Answer six questions and find out if your company is making the same mistakes as your peers in a down economy. Determine the level of business intelligence opportunity across your organization and whether a business intelligence solution can improve your organization's decision making and, ultimately, its performance.
This is the key finding of a major programme of research, conducted by the Economist Intelligence
Unit and sponsored by Business Objects, into how senior executives in different regions make decisions for their companies.
There is growing evidence that more pervasive BI and analytics have a direct impact on competitiveness. Better decision making is more important when resources become restricted during a recession, so BI and analytics projects will still appeal to management. However, justifying large capital outlays for software will be challenging unless short-term benefits can be directly correlated with the investment.
Learn how solutions for large hospitals that provide intelligently aggregate and summarize clinical, operational, and financial data can offer CFOs faster, hospital-wide insight. When CFOs can immediately access information across existing systems, better decision making and financial outcomes result.
In companies of all sizes, the chief financial officer (CFO) is the crucial link between strategy and execution. The CFO acts as a trusted advisor to the chief executive officer (CEO) in mapping out your company's strategic vision, and plays a key role in making sure that vision is realized in all business activities in a profitable way.
This white paper explores why today's executives still lack the relevant information or data quality to make decisions in a timely manner. Inside, learn about the biggest decisions-making challenges facings modern businesses and three keys to achieving better data-driven decisions.
This Aberdeen report demonstrates how highly effective financial planning, budgeting and forecasting enables good decision making, even in periods of major change.
Dynamic financial planning enabled through five key elements -- process, organisation, knowledge management, technology and performance enhancement -- can give business leaders the tools to take prompt action and emerge even stronger.
Analytics has moved from the specialty of a dedicated few to a necessity for broad groups of business professionals to do their job. This white paper considers the use of analytics and business intelligence in the banking industry for improving decision making and the benefits of prebuilt analytic applications for achieving this objective across many functions in a banking organization.
Newell Rubbermaid sought to reduce time and effort to access information. They wanted to simplify access to global sales data and financial metrics. They also wanted to accelerate report query performance and improve decision making. SAP was selected because they are a comprehensive software program from a single vendor. Read to find out more.
Today's competitive and fast-paced business environment requires that more people have access to real-time performance and status information, so they can make quick and intelligent decisions. The need for timely and succinct business intelligence continues to grow as executives demand critical information to seize opportunities faster than competitors and to address potential problems in the making. C-level executives and upper management aren't the only staff needing access to business intelligence. Business unit managers and rank-and-file personnel increasingly must also have updated information to do their jobs. This white paper discusses the features and benefits of next generation dashboards.