This document focuses on the trends that are driving decision-making on cloud including the growing connection between cloud, mobility, and data; cloud services governance and integration; and continuing development of cloud ecosystems among vendors.
Oracle commissioned Forrester to interview 498 marketing decision-makers from across the US and Europe, finding that most companies are in the process of evolving marketing practices, but on average they are only about halfway to the goal of becoming customer obsessed or modern marketers. Read all the results. Get the report.
Retailers continue to collect this data and many have made good use of it, segmenting and targeting customers and rewarding loyal behavior with discounts and offers. Still, many sense that there’s untapped potential. They’re right. With the cost of data storage plummeting and the capabilities of analytical tools on the rise, this data’s value is set to skyrocket. John Bible, Senior Director of Retail Data Science and Insight at Oracle Retail shares his view on how insights from these vast data storehouses can scientifically inform retailers’ decision-making in critical strategic, tactical and operational areas, including category management, shelf space allocation and new product introductions.
John Bible, Senior Director of Retail Data Science and Insight at Oracle Retail shares his view on how insights from these vast data storehouses can scientifically inform retailers’ decision-making in critical strategic, tactical and operational areas, including category management, shelf space allocation and new product introductions.
Practice Supply Chain Best-in-Class
What does it take to thrive in a digital world? A strong, strategic relationship with customers; data that supports confident decision-making; and an end-to-end SCM and ERP platform that brings it all together. See how industry leaders do it.
A Pathfinder paper navigates decision-makers through the issues surrounding a specific technology or business case, explores the business value of adoption, and recommends the range of considerations and concrete next steps in the decision-making process.
It’s no secret that data-driven marketing (DDM) is top of mind for brand and agency executives. But what is surprising—shocking, in fact—is how vital first- and third-party information is for creative and execution strategies today. Case in point: 70% of senior marketing executives from brands, agencies and related industry segments say data-driven marketing is a core element of a majority of their campaigns, according to a new Oracle-Forbes Insights survey.
This full immersion in data and analytics—more than what many industry insiders may have realized—shows how quickly brands and agencies have recognized the potential benefits and rushed to replace outdated “gutfeel” decision making with quantifiable research. This was another recurring theme in the Oracle-Forbes Insights study, which found that marketing executives rely on advanced analytics to increase sales, attract new customers and expand brand awareness. In addition, 71% of respondents feel they effectively use it to identify
Let’s just get to the core of the issue: The customer experience (CX) is broken.
Legacy technology is way behind and it creates a distorted view of the customer. Though it provides behavioral, demographic, and preference data, most martech doesn’t link important data silos together to deliver the bold multichannel experience always-on customers want.
How can marketers stay competitive in a data-driven world with outdated technology behind their decision-making?
Simple. They can’t.
In order to course correct the customer experience, marketers need: • The ability to build a holistic customer view that incorporates preferences, behaviors, and personalization across multiple devices and channels • A way to manage B2B and B2C CX at every touchpoint
Can your technology do all this?
Let’s look into that.
So, while the advertising industry is in the midst of profound change, it’s hard to be certain about the form that it will take in future. There’s good reason to be optimistic, rather than pessimistic. Firstly, as we saw earlier, the proliferation of digital platforms means that there are now more canvases for creativity than ever before. And secondly, recent discoveries in psychology and behavioural science have highlighted how human decision making – in any context – is often unconscious or non-rational. As a result, the range of problems where creative communication can offer a solution is wider than ever previously realised.
Hyperion Infographic: Cloud-based EPM solutions deliver greater agility and efficiency, at a lower cost—which is why hundreds of Hyperion customers are upgrading to Oracle EPM Cloud. New technologies are changing how finance operates… AI, machine learning, chatbots, process automation, and more. When you migrate to a cloud-based EPM solution, you can access these features and functionality to gain greater efficiencies and improve the quality of decision-making.
Digital tools and technologies are redefining the way we work and CFOs are faced with many challenges to keep up with changes and drive the best decisions. So how can the use of technologies and innovation can help CFOs drive better decision making?
Learn how CFOs are achieving this, with Finance thought-leaders from Oracle and AICPA
Click here to watch the webinar now.
The results presented in this report are based on a mobile-only, 23-question global survey. This survey targeted Manager, Director, Vice President or C-Level executives with influence in the decision-making process of cloud solutions, platforms, and infrastructure or department specific software. Respondents worked within organisations generating revenues between less than £1 million to more than £500 million, with 100 to 50,000 employees.
Who believes they are truly capable of managing this deluge of data? To find out download this survey today!
Business decision making is undergoing a data-infused renaissance.
Organizations are tired of the limitations of spreadsheets and
dealing with long IT business intelligence (BI) development cycles
just to gain access to the data they need now. Fortunately, with
the advent of visual analytics and discovery tools (many offered
in the cloud), the journey to data insight is getting simpler and
faster. Rather than trying to divine meaning from a group of
predefined reports or simple static dashboards, visual analytics
helps users gain insights from data more quickly using intuitive data
visualization. Increasingly, visual analytics tools provide easy-touse
data preparation features for better data access. They support
collaboration, mashups, and storytelling.
TDWI Research sees growing interest in applying more modern,
up-to-date tools for working with data.
The changing healthcare environment means that both payers and providers must use all of their available data to ensure that employee productivity goals are met, members and patients receive high-quality service, and compliance is maintained. Unfortunately, many organizations face challenges with disparate systems providing inconsistent data. Find out how leading healthcare organizations are integrating HR and finance systems for one source of truth, and in turn enabling better decisions.
"With the introduction of Oracle Database In-Memory and servers with the SPARC S7 and SPARC M7 processors Oracle delivers an architecture where analytics are run on live operational databases and not on data subsets in data warehouses. Decision-making is much faster and more accurate because the data is not a stale subset. And for those moving enterprise applications to the cloud, Real-time analytics of the SPARC S7 and SPARC M7 processors are available both in a private cloud on SPARC servers or in Oracle’s Public cloud in the SPARC cloud compute service.
Moving to the Oracle Public Cloud does not compromise the benefits of SPARC solutions. Some examples of utilizing real time data for business decisions include: analysis of supply chain data for order fulfillment and supply optimization, analysis of customer purchase history for real time recommendations to customers using online purchasing systems, etc.
This white paper offers a brief overview of how organizations can best use social data by implementing a framework to integrate social data with other enterprise and public or curated data. This framework provides a platform for uncovering new insights that can be fed into business intelligence and customer experience management systems in near real-time to help marketing, sales, service, and commerce teams accelerate decision-making and create long-term, profitable customer relationships.
An effective corporate performance management (CPM) solution leverages a unified application for all key business processes, a centralized database ensuring the highest level of data accuracy and consistency, and provides critical decision-making information in real-time. Read this insightful white paper to learn more.
Custom injection-molding manufacturer, Bhar, Inc., needed a system that would enhance its information flow, speed decision-making, and streamline business processes. Seeking a single solution that would do all of this, Bhar chose ERP from the Plex Manufacturing Cloud and boosted efficiency by 30%.
Published By: Prophix
Published Date: Jun 03, 2016
Discover how best-in-class organizations are using financial consolidation as the catalyst to better strategic financial analysis and business decision making. Learn about how the best finance operations deliver faster, more accurate and more automated close and consolidations. Hear about Space Saver a Prophix customer and how his company uses Prophix for financial consolidation and to help them plan their product inventories, their product discounting strategies, and their product mix.