In this paper, Zebra shows how a solid device management solution can provide consistency and visibility into device status to maximize uptime and business efficiencies. Ensuring visibility of all assets whether they are directly on premise or at remote locations is another key benefit-for both IT and finance. Doing so helps maximize productivity where the devices are used, streamlines inventory management and compliance operations, and helps to create a more agile enterprise.
As the approach to strategic business decision making becomes more and more data driven, a method for consolidating our various data sets, which are often spread across multiple systems becomes exceedingly important.
Two of the biggest players in data driven decision making are website analytics platforms and customer relationship management systems. The former includes accumulating data on top of the funnel behavior such as site traffic origins, lead generation, content consumption tracking, device usage, and overall site behavior. While the latter has a focus more on bottom of the funnel activity such as lead nurturing, customer status, lifetime value, etc.
Lastly, without communication between these two essential platforms, a complete understanding of your customers, from lead to longtime client, may never be possible. A web analytics (Google Analytics) and CRM integration provides you with a 360 degree view of your customer base, so that you can understand not just what PPC efforts