Econsultancy’s 2017 Digital Trends report, published in association with Adobe, is based on a global survey of more than 14,000 digital marketing and ecommerce professionals across EMEA, North American and Asia Pacific markets.
In today's digitalized economy, web applications and the browsers that connect
to them predominantly rely on the Secure Socket Layer (SSL) and Transport Layer Security
(TLS) protocols to encrypt sensitive business information and personally identifiable
information (PII) – such as customers’ credit card details, user account passwords,
corporate sales and payroll data, etc. – before sending them securely over the internet.
SSL/TLS encryption ensures information transmitted over the internet through e-mails,
e-commerce and online banking transactions and a myriad of cloud and online services
are kept secure.
The digital economy is dramatically changing how consumers shop and interact with businesses.
They expect a fast, convenient and highly secure digital experience. With the average company lifespan decreasing rapidly, merchants have to operate as a true digital enterprise to stay competitive and to stay in business.
Payment and fraud management is no longer a back-office utility. It is a prime differentiator, critical to achieving competitive advantage, improving customer experience and reducing risk. Digital transformation is not simply a market buzz word. It is real. And those who don’t embrace it are in a position to lose. By 2020, eCommerce sales as a percentage of retail sales are forecast to be 12.4% compared to 8.0% in 2016, according to eMarketer. And engaging customers digitally across channels remains a top digital initiative. While there are several drivers of growth in the digital economy, none are more significant than the force of mobile and cloud technologies. Innovation
The Digital Edge Playbook for Payments and Commerce outlines how industry leaders are transforming their digital edge to leverage an ecosystem-based value chain for real-time insights and a frictionless experience.
Our simple, three-step strategy offers proven best practices on how to re-architect your presence, integrate cloud and SaaS capabilities and enable new offerings based on interconnected collaboration.
Download this whitepaper today to find out more.
FreedomPay, a leader in global digital commerce solutions, wanted to expand its global presence in the United Kingdom and Asia Pacific while reinforcing business infrastructure, expanding storage to the cloud and providing a more security shopping experience.
The company leveraged an Interconnection Oriented Architecture™ (IOA®) strategy on Platform Equinix along with other design and deployment partners to achieve its goals and realize $1 million saving in CAPEX and OPEX costs.
To find out more, download this case study today.
There’s no denying the effect digital has on the retail industry.
$.56 of every $1 spent in physical stores is influenced by digital.
What’s more, three of the world’s top five retailers are internetfirst:
Amazon, Alibaba, and JD.com.
According to PricewaterhouseCoopers’ Total Retail 2017 report,
56% of global shoppers use Amazon. Of these, 28% say they shop
less often at retail stores because of Amazon. 18% say they shop
less on other retailers’ e-commerce sites because of Amazon. And
10% say they shop exclusively on Amazon.
Retailers need to find a way to compete in this changing retail
landscape. These five global trends can provide some guidance
on where retail is headed and how brands can thrive in this new
era of retail.
Startups with digital products are not commonly known to pursue small dreams. Once the basic idea of the product is designed and the industry niche has been identified, leadership is already thinking hard about where and to how many markets the product should be rolled out.
The mission is critical: the product must clearly create added value for the user in the local market while reflecting the needs of their local community. The challenge is making those changes in each market without losing sight of the basic idea of the product.
The success story of German ecommerce startup Yalwa - The Local Internet Company details three best practices on how young startups can realize the dream of a localized, and thus globally-positioned, digital product.
As retail continues its internet-influenced change and customer demand for “right now” service increases, a new area is open for business. There is no reason to send a shirt that is the wrong size or give an impersonal gift card. G-Commerce is here, offering a new type of personalized transaction and digitalized merchandise for those shopping for others.
Learn how Loop Commerce's flagship product, GiftNow:
• Increased % of sales from gifts by 2X
• Drove 24% of Christmas Eve sales
• Increased 6X demand over gift cards
Retailers can grab last-minute shoppers literally up to the moment before a holiday, and increase profits through fewer merchandise returns.
Published By: Curalate
Published Date: Aug 02, 2017
People control their own consumer journeys. Consumers expect a borderless world in which they roam freely between a brand’s social media channels, email campaigns, blogs and e-commerce site, effortlessly buying things that catch their eye. It’s led to a sporadic, personalized shopping journey that frequently begins on digital touchpoints that weren’t built for commerce.
That’s made it increasingly complex for brands hoping to meet customers’ needs and measure the results of their marketing strategies.
At the center of this new customer-driven revolution is visual content. Images and videos play starring roles in the decisionmaking process, and provide consumers with a whole new level of inspiration and knowledge. Every picture and video clip is now the entrance to a digital storefront, meaning brands can use them to drive not only engagement but revenue.
Published By: Limelight
Published Date: Aug 22, 2012
While the globalization of business and the myriad of challenges it poses are nothing new, the explosive growth of global online commerce and the demanding worldwide competitive landscape present a variety of new obstacles for companies of all sizes.
A social media analytics strategy should be developed as an enterprise wide framework even as socialytics capability is incubated and developed with digital marketing, public relations, or e-commerce. Read on to learn about social business of retail.
Read Gartner Inc.'s latest report on Digital Commerce solution providers and learn how IBM's capabilities, strategies, strengths and challenges stack up against others. Understand the key capabilities of a digital commerce solution, and learn why IBM is cited as a leader.
This is IDC’s first MarketScape evaluating Digital Commerce Applications, and IBM was listed as a leader. It is the first ranking report from the analysts that takes a broader view of the commerce market.
In the digital economy, big IT budgets, lots of brick sand mortar and an established market presence are no longer at the foundation of a competitive advantage. What matters now is the agility and speed to ensure that customer centricity is supported as an overriding priority of business operations and decision making.
Game-changing ideas are developing and competitive threats are emerging at a rapid and unpredictable pace. The resulting digital disruption is not just occurring at the margins or within isolated pockets of industry and commerce. It’s the new normal and its consequences are far reaching. The essential question for every organization in every sector is simply: Will we be the disruptor or will we allow ourselves to be the disrupted?
Published By: Datastax
Published Date: Jan 17, 2018
In today’s fast-paced business climate, companies are seeing dramatic shifts in their market. Customer expectations
are changing faster than ever due to digital disruption in areas like commerce, banking, transportation, healthcare,
utilities, and media consumption. Technology is being used to disrupt traditionally “safe” industry norms. Data is being
generated at levels never seen before, but companies are having a tough time understanding how to find the gold within
Boscov’s is a family-owned retailer established over 100 years ago and has grown to a billion-dollar company. Boscov's eCommerce team partnered with Moxie to remove barriers in the online customer journey with a blend of innovative digital guidance and assisted channels that have increased sales and productivity.
Published By: Magento
Published Date: Feb 13, 2018
Discover 3 tips for transforming your digital experience. Customer expectations are changing the face of B2B commerce. How are you meeting your customers' demands? Discover three tips for transforming your B2B commerce experience.
Highlights from this whitepaper, include:
An omnichannel strategy for B2B commerce
Modifying sales models to meet demands
Integrating content for growth
Digital transformation is poised to change the supply chain more
profoundly than any other functional area and more dramatically than at
any point in its history in terms of driving efficiency and resiliency to
disruption. In the context of the challenges facing supply chains, both now
and in the future, it becomes clear that the old ways of working will not
suffice and that even best-in-class performance today is unlikely to be good
enough in the future. It is the view of IDC that the supply chain must
become a "thinking" supply chain, one that is intimately connected to all
data sources, enabled with comprehensive and fast analytics, openly
collaborative through cloud-based commerce networks, conscious of
cyberthreats, and cognitively interwoven. According to IDC supply chain research, technology is emerging as a prime
driver of change, particularly artificial intelligence, blockchain, and the Internet of Things (IoT).
As the Internet of Everything (IoE) drives exponential change — and opportunity — customers and retailers face a complex maze of shopping journeys.
Mobility and apps now represent a disruption similar in scope to what we saw with e-commerce in the late 1990s and early 2000s. In the second quarter of 2014, total discretionary retail spending rose 3 percent; e-commerce rose 10 percent; and mobile commerce rose 47 percent.
Distribution is being transformed by digital innovations. More and more distributors are replacing manual, paper-driven processes with digital tools and automation that allow employees to work more efficiently and effectively in the warehouse and beyond. Efficiency doesn’t just benefit employees—modern technology can help keep customers and vendors happier with up-to-date information accessible anytime.
Epicor Prophet 21 software was designed to meet the unique needs of distributors. It offers robust features including eCommerce, mobility tools, customer relationship management (CRM), wireless warehouse management, purchase management, and analytics to make more informed business decisions. With deep industry knowledge and best practices built into features throughout the solution, Prophet 21 can deliver the digital transformation your organization needs to grow.
Published By: SAP SME
Published Date: Aug 13, 2015
En los últimos años, las reglas de comercio han cambiado radicalmente y se ha producido una rápida transición hacia un mercado de compradores. Los clientes no solo compran, llevan a cabo una investigación exhaustiva donde comparan precios y condiciones a través de una variedad de puntos de contacto digitales. Los clientes de hoy están educados e informados, y por esto, esperan más de cada compañía con la que hacen negocios, incluso de las de servicios financieros. El nuevo imperativo es el compromiso del cliente – una interacción directa y personal con cada cliente individual, que brinde contenido relevante y oportunidades personalizadas, utilizando datos y tecnología para ganar y retener negocios.
Published By: SAP SME
Published Date: Aug 13, 2015
¿Está simplificando y unificando diversos modelos de negocio, canales y mercados? Use esta guía para crear un modelo ROI para evaluar su iniciativa de comercio electrónico B2B.
Una guía para los fabricantes, distribuidores y otras organizaciones B2B, sobre la construcción de un modelo financiero para analizar el valor del comercio electrónico.
Published By: SAP SME
Published Date: Aug 13, 2015
5 ejemplos de empresas exitosas alrededor del mundo que lo inspirarán para transformar la experiencia de su cliente, e incrementar sus ingresos:
• 21Diamonds, maximiza las ventas de joyas personalizadas
• Smith aumenta la ventas on-line
• Galerías Lafayette brinda una excepcional experiencia de compra onmincanal
• Grupo Leather&Schuh lleva la experiencia de cliente a un nuevo nivel
• Entertainer sube los niveles de reputación de la marca y las ventas on-line