digital trend

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Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Both are fueled by a drive for progress, for pushing boundaries and advancing the status quo. In these fields, new trends are like a currency. Keeping ahead of the next big trend means being aware of the next big seller and allocating all the right resources – fashion design, manufacturing, and marketing – for maximum impact. Miss the hype and the next fashion season is bound to hurt the bottom line. New trends are also important to marketers because owning a new trend is a way to differentiate in today’s fast-moving digital landscape. It’s a way to stand out from the pack by investing strategically in the right approaches and technologies at the right time, then reaping the benefits organically by leading where others follow. Naturally, making these decisions requires a bit of trial and error. Nobody has a magic crystal ball that guarantees success. But as a rule of thumb, the companies winning in digital marketing are the ones willing to adopt new technologies while keeping an sharp.
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2018, marketing trends, omnichannel, multichannel, automation, loyalty, crm, marketing
    
Selligent Marketing Cloud
Published By: Virgin Media Business     Published Date: Aug 28, 2019
The world is now digital. From the explosive expansion in data-driven service delivery to digitally disruptive business models such as Uber and Netflix that have fundamentally changed the way we consume products, the digital evolution is unavoidable. As digital continues to advance, it’s crucial that UK businesses can be confident in their ability to keep up to date with the latest trends and technologies. But enhancing existing tools and models is just the beginning. Digital transformation is about taking advantage of new innovations that completely change the way businesses work, the experiences they offer their customers and the value they deliver within their market. To find out more download this whitepaper today.
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Virgin Media Business
Published By: FireEye     Published Date: Mar 05, 2014
If information is the lifeblood of today's digital economy, data centers are the heart. These mini-metropolises of silicon, metal, and cable are as essential to modern business as steel, motors, and coal were to the last great industrial revolution. In addition to their vital role in most business processes, data centers are the building blocks of emerging trends such as Big Data, global collaboration, and even bring-your-own-device (BYOD). The white paper describes: The widening gap between the offensive capabilities of today's cyber attackers and the weak traditional defenses deployed in most data centers; How organizations can better protect data centers.
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fireeye, persistent threats, advanced attacks, multi-vector, multi-stage nature, combatting advanced attacks, cohesive threat vectors, correlated threat vectors
    
FireEye
Published By: Epicor     Published Date: Nov 14, 2017
Whether your company wants to grow by optimizing your current business model or transforming to introduce new revenue sources, you’re likely exploring a variety of digital tools designed to enhance and expand the organization. Leaders rely on CIOs and IT directors to recommend digital strategies and outline the benefits and challenges they can expect from new digital tools. For many businesses, the first step toward growth is deciding how ambitious their digital strategy should be in order to compete and succeed in today’s manufacturing market. Technology leaders can help drive the company’s digital ambition by: • Considering whether the business can support full digital transformation or more moderate optimization • Observing digital trends across the industry and adjacent industries • Evaluating your competitive position as it relates to your digital strategies Learn more about how your company can determine its digital business ambition by downloading this research report from Gart
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Epicor
Published By: Epicor     Published Date: Feb 23, 2018
Whether your company wants to grow by optimizing your current business model or transforming to introduce new revenue sources, you’re likely exploring a variety of digital tools designed to enhance and expand the organization. Leaders rely on CIOs and IT directors to recommend digital strategies and outline the benefits and challenges they can expect from new digital tools. For many businesses, the first step toward growth is deciding how ambitious their digital strategy should be in order to compete and succeed in today’s manufacturing market. Technology leaders can help drive the company’s digital ambition by: • Considering whether the business can support full digital transformation or more moderate optimization • Observing digital trends across the industry and adjacent industries • Evaluating your competitive position as it relates to your digital strategies Learn more about how your company can determine its digital business ambition by downloading this research report from Gart
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erp software, enterprise resource planning software, cloud, saas, digital
    
Epicor
Published By: Epicor     Published Date: Dec 06, 2018
Change—and the innovation it creates—increasingly defines the winners and losers in today’s manufacturing industry. As successful manufacturers continue to embrace the Internet of Things (IoT), Industry 4.0, and other digital transformation trends, it’s important to recognize and implement these changes or risk getting left behind by the competition. In this Epicor eBook, we’ll look at five key areas where successful manufacturers must embrace change and use it to drive innovation, competition, and growth—including: • The accelerating pace of technology change • The changing face of the modern workforce • Competing in a global manufacturing marketplace • Tapping the power of analytics and data-driven manufacturing • Charting a path to sustainable, cost-effective compliance We’ll also explain how Epicor Cloud ERP equips manufacturers to regard change as an opportunity rather than a threat. Download the eBook to learn more.
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epicor erp, cloud erp, digital transformation
    
Epicor
Published By: Teradata     Published Date: Feb 04, 2015
Digital marketing campaigns provide quantifiable results like nothing ever before, and the multi-channel world is certainly the biggest opportunity to hit marketing strategies in decades. But how can sophisticated brand marketers keep pace with everything new in digital marketing? Where will it take us next? And how can marketing leaders use digital channels to edge out competitors? Read this white paper to learn the benefits of personalization to digital marketing, how to make your digital marketing practices future focused, and how responsive email design can increase open rates and reduce subscriber opt-outs.
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teradata, digital, marketing, brand, engagement, personalization, experience, performance
    
Teradata
Published By: Juniper Networks     Published Date: Feb 05, 2018
The role of IT is fundamentally changing from a cost-efficient enablement technology to a more strategic element of the enterprise. For companies born before the digital era, IT is a key player on their path to digital transformation; for more recent businesses designed with technology at their core, IT represents a foundational pillar on top of which everything else is built. With this shifting role, IT’s decades-long emphasis on TCO is being eclipsed by a new-found focus on security and automation. Whether it’s the continuous risks posed by a dynamic threat landscape, the threat of digital disruption, or an inability to keep pace with the latest trends, virtually every enterprise needs to be more agile. And, with the continued evolution of compute, storage, and applications, networks have been exposed as a bottleneck to change.
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enterprise, cloud, data, center, networking, juniper
    
Juniper Networks
Published By: Sprinklr     Published Date: Sep 28, 2017
At the Sprinklr Digital Transformation Summit in Nashville, Cisco Chairman John Chambers issued a stark warning during his keynote address: “75 percent of the companies in this room will be digital in just four years, that’s the good news,” Chambers said to the audience. “The bad news? It’s only going to work for a third of you, because you won’t reinvent yourself.”
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customer experience, customer retention, customer service, digital marketing, digital marketing strategy, technology trends, voice of the customer, social customer service
    
Sprinklr
Published By: Cisco and NVIDIA Corporation     Published Date: Sep 09, 2019
The future of work means a new IT balancing act No matter what the work of your organization, today it’s likely done… …As much out of the office as in it …As much on mobile devices as traditional computers …And much more through cloud applications for core business activities and collaboration with customers and partners. The future of work has arrived, and with it comes a complex new balancing act for IT. On one side of the scale are high expectations for how IT can enable digital transformation and innovation in the business. On the other side is more accountability for mitigating risk, even as growing adoption of new technologies means more apps, more devices, and more mobile employees. This balancing act is driven by current challenges and trends in four areas.
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Cisco and NVIDIA Corporation
Published By: Ephesoft     Published Date: May 31, 2018
With the digitization of modern life, consumers have come to expect the same kind of real-time response and control from mortgage companies as they have experienced in other aspects of their lives. As a result of pervasive services like two-day or even same-day delivery from Amazon Prime, TV On Demand and made-to-order Nikes, consumers expect underwriters to process loans and communicate with them in a similarly personalized, real-time way. In response, traditional mortgage originators are transitioning legacy processes to compete with the game-changing speed of born digital disruptors like Rocket Mortgage and Better.com. This infographic outlines the eight technology trends that are top-of-mind for leading lenders.
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Ephesoft
Published By: Qualtrics     Published Date: Oct 02, 2018
Customer journey mapping is a major component of any customer experience program. Of course, a key part of mapping the customer experience includes identifying key moments of truth or moments of consumer brand interaction that shape brand perception and loyalty. In the digital age, many key moments of truth for your customers are happening online. This means that more and more of your consumers, brand perceptions and attitudes will be based on purely digital interactions (in-app, website, wearable tech, etc.). This has made understanding your customers’ digital interactions an essential part of any customer experience program. “It has been said that VOC programs without a web presence engage only 2% to 10% of those who interact with their website” (marketing sherpa). As we move into the future, this trend will continue. We know that mobile is an inherent part of today’s digital experience. Global mobile and tablet internet usage just exceeded desktop use for the first time (GS StatCoun
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Qualtrics
Published By: Fujitsu America, Inc.     Published Date: Oct 22, 2018
Most of the public and its public safety professionals live and work in a digital world of mobile devices instant connectivity, and geo-location. This one powerful fact, is changing the way police and first responders react to incidents and interact with the communities they serve. Types and severity of incidents are also changing, due in part to socio-cultural and environmental factors. Complicated risk scenarios requiring inter-agency coordination are occurring in both urban areas and once-sleepy suburban towns. To perform in this volatile new reality, public safety is undergoing a digital transformation focusing more on predictive and preventive practices. Download this whitepaper today to find out how Fujitsu can help your organisation today. Intel, the Intel logo, Intel Core, Intel vPro, Core Inside and vPro Inside are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries.
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business solutions, integrated management, public sector
    
Fujitsu America, Inc.
Published By: Fujitsu America, Inc.     Published Date: Jan 22, 2019
Most of the public and its public safety professionals live and work in a digital world of mobile devices, instant connectivity, and geo-location. This one powerful fact is changing the way police and first responders react to incidents and interact with the communities they serve. Types and severity of incidents are also changing, due in part to socio-cultural and environmental factors. Complicated risk scenarios requiring inter-agency coordination are occurring in both urban areas and once-sleepy suburban towns. To perform in this volatile new reality, public safety is undergoing a digital transformation focusing more on predictive and preventive practices.1 With the help of advanced technologies, citizens and trusted partners, agencies are: Intel, the Intel logo, Intel Core, Intel vPro, Core Inside and vPro Inside are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries.
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Fujitsu America, Inc.
Published By: Epicor     Published Date: Jan 09, 2019
Behind the scenes of the world’s leading industrial and manufacturing companies, a profound digital transformation is now underway .1 As with any profound transformation, the opportunities for competitive advantage and growth are enormous, but so are the challenges . How do you determine what your next digital transformation steps should be? How do you position your manufacturing business to take the next step—and the one after that? This eBook will help you answer these questions . In it we will: XX Introduce the role of visibility in digital transformation XX Consider three key trends that are shaping the future of manufacturing by delivering the visibility that enables transformation: – Growth of the Internet of Things (IoT) – The advance of analytics – The migration of applications to the cloud XX Identify the traits you need in your core systems to take advantage of these trends—giving you the visibility to identify and take the steps that will help transform your business into
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Epicor
Published By: HP Inc.     Published Date: Jun 20, 2019
The Future of Work is not just about automation and technology upgrades, but a holistic strategy that aims to leverage digital technologies, attitudes, and behaviors to reinvent the way businesses engage with their employees, partners, and customers to deliver superior experiences that result in sustained competitive advantage. This IDC InfoBrief, sponsored by HP Inc., outlines the key trends, challenges, and priorities for the Future of Work and a framework that organizations can utilize to drive transformation across the three dimensions of Workspace, Workforce, and Workculture to future-proof their organizations for the digitalized era.
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HP Inc.
Published By: Adobe     Published Date: Mar 03, 2017
Once again, we joined forces with Econsultancy to understand the current state of digital marketing and to offer you the latest digital trends. We compiled the results from more than 14,000 marketers who responded and are sharing the insights in the Digital Trends 2017 report. Read the report to learn: What challenges and opportunities marketers see in 2017 Where marketers will be focusing their efforts this year How marketers are looking beyond marketing to create outstanding customer experiences Simply fill out the form to download the report.
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adobe digital report, digital trend 2017, marketing opportunities, marketing challenges, customer experience
    
Adobe
Published By: Adobe     Published Date: Mar 03, 2017
Today, staying competitive requires mobile maturity—a maturity that transforms businesses from simply creating products to delivering amazing digital experiences. And mobile is at the center. We’ve analyzed the latest trends from mobile decision makers in the 2017 Adobe Mobile Maturity Study and share the findings in our report, Touching the Infinite. Read the report to: o Get the latest pulse of mobile marketing and relevant benchmarks for your mobile marketing investment o See how the latest trends and best practices help you acquire and engage your mobile customers o Learn how to transform your strategies around the latest mobile trends and tactics Today, staying competitive requires mobile maturity—a maturity that transforms businesses from simply creating products to delivering amazing digital experiences. And mobile is at the center. We’ve analyzed the latest trends from mobile decision makers in the 2017 Adobe Mobile Maturity Study and share the findings in our report, Touching the Infinite. Read the report to: o Get the latest pulse of mobile marketing and relevant benchmarks for your mobile marketing investment o See how the latest trends and best practices help you acquire and engage your mobile customers o Learn how to transform your strategies around the latest mobile trends and tactics
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mobile maturity, digital experience, mobile marketing investment, mobile strategy, marketing
    
Adobe
Published By: Adobe     Published Date: Mar 16, 2017
Meet the trends that are impacting your ability to create, manage, deliver and optimize your digital assets. The Adobe white paper, 7 Trends Impacting How We Use Digital Assets, identifies the trends that help you deliver more meaningful customer experiences with the right assets, through the right channels, at the right time. Read the Adobe white paper to learn: • How metadata can help increase brand consistency across multiple channels and devices • Why marketers need digital asset tools that increase responsiveness to consumers in real time • The importance of rich media in delivering personalized content that deepens customer connections
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digital assets. adobe, metadata, digital assets, channeling
    
Adobe
Published By: Adobe     Published Date: Jun 22, 2017
The ability to create high-volume, high-relevance, and high-velocity content is very important for B2B marketers. The Adobe and Econsultancy B2B Digital Trends 2016-2017 report dives into all the latest digital trends and opportunities that are impacting B2B. So that you can set the new standards. Read the report to learn: • The many priorities within CX and the push to improve CX • The importance of data driven marketing within CX • Why integration across all touchpoints is essential
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b2b marketing, content marketing, customer experience, digital trends, mobile optimization
    
Adobe
Published By: Adobe     Published Date: May 15, 2018
The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: What strategies and approaches set leaders apart from the rest Where companies in your industry are investing The four steps for digital transformation
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Adobe
Published By: Adobe     Published Date: May 15, 2018
There’s no doubt in the trends. Focusing on the customer experience is at the top of the priority list for most companies. Personalization plays a key role as top organizations strive to make experiences as compelling as possible with the integration of artificial intelligence and cloud-based technology. To understand and prioritize what your next big moves should be, read The Econsultancy 2018 Digital Trends report. Here’s what’s top of mind for the majority of your peers: Increasing digital marketing activities and budgets Investing in well-designed user journeys that facilitate clear communication Valuing creativity and design to differentiate their brands Combining digital skills with technology to improve customer experience
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Adobe
Published By: Adobe     Published Date: May 15, 2018
2017 Trends in Financial Services and Insurance: Customer is Priority The FSI sector is progressing with a digital, data-driven, marketing mentality, all centered around prioritizing customer experience and taking a more personal approach. The 2017 Digital Trends in Financial Services and Insurance compiles the information shared by over 800 FSI respondents to see what opportunities and obstacles are shaping the future of FSI. Read this report and find out: How data and personalization drive digital transformation How fintech is leading the FSI chase Tips to help future-proof your FSI busines
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Adobe
Published By: Adobe     Published Date: May 15, 2018
Adobe article that condenses/highlights key findings from the Econsultancy Digital Marketing in the Financial Services and Insurance Sector 2017 Study, an in-depth, 5000+ word report covering FSI executives’ opinions on: – General trends in retail banking, investment banking, and insurance – Internal structures their companies are using to execute digital transformation – The biggest threats/disruptions in the industry – The biggest priorities in 2017 (leaders are focusing on both customer retention and customer acquisition, mainstream is focusing just on customer retention) – Main sources of sales and leads (digital + mobile are steadily increasing sources) – Digital marketing budgets & investment areas (leaders are investing more in digital marketing automation and analytics) – Use of the cloud and AI to automate analysis and marketing – The importance of multichannel personalization – Innovation in the types/formats of products/services provided (leaders are focusing on imp
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Adobe
Published By: Adobe     Published Date: May 15, 2018
See what they’re doing. Adjust what you’re doing. The companies that are succeeding today are the ones that go beyond their products and services and created exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: - What strategies and approaches set leaders apart from the rest - Where companies in your industry are investing - The four steps for digital transformation
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Adobe
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