Get in on the content creation game and use it to improve the journey for your customers. Consumers are taking a much more active role in their finances; advice is freely available and most financial administration, from payments to trading, can now be done from your phone.
Provide consistent messaging based on customer journey analytics; find out what information your customers are looking for, and provide the answers through the fewest possible clicks. Continually track and test these journeys to optimise the content and messaging.
Customer experience (CX) continues to dominate the agenda, and it is clear from the research that retailers collectively grasp the importance of a personalised and mobilefriendly experience which is relevant at every stage of the customer journey.
It makes absolute sense for retailers to focus on optimising the mobile experience as part of their CX initiatives. CX is a differentiator for retail brands and, as part of this trend, the mobile experience in particular will increasingly define your brand.
This digital trends report shows that this era of experience is definitely here, but it also highlights some key challenges for businesses making the change. For example, the respondents overwhelmingly claim that customer experience is their most exciting opportunity. Many of them are investing in content and design, looking to create those experiences that will feel personal, compelling and memorable.
Support your strategic marketing plans, bolster your budget, and stay ahead of the competition with insights into upcoming digital marketing trends. The 2015 Digital Advertising Report gives you everything you need to know about digital marketing and advertising so you can outsmart your competitors.
With the proliferation of customer experience initiatives, content marketing and an increasing need to fulfill content delivery on mobile devices, digital publishing has now become an important component of the digital toolbox for every organization.
Research firm InfoTrends recently released the 2015 Digital Publication Platform Market Overview, which finds that:
• Over 90% of enterprises are moving towards electronic documentation.
• The digital publishing platform landscape is made up of approximately 60 to 80 main companies, but is dominated by a few vendors that can be considered influencers.
• The digital publishing platform market will grow by a 25% CAGR (compound annual growth rate) over the next five years.
Learn more about the market, solution providers and take a look at the future of digital publishing in the InfoTrends Digital Publication Platform Market Report.
Published By: Equinix
Published Date: Jul 13, 2015
We're Equinix. We run global data centers that protect, connect and power the digital economy. This eBook is all about improving network performance. In it, we'll take a quick look at the current state of the information-driven world and the growing demands on enterprise networks. Then you'll learn about Equinix Performance Hub and the ways you can leverage it to optimize and future-proof your network. You'll pick up some tips and trends along the way, and we'll give you the opportunity to explore more links in each section, such as videos and analyst papers. So go ahead and dig in.
Earning and keeping your customer’s trust is one key to long-term success. In
today’s digital world, your customers expect product and service innovations at an
increasingly rapid pace. At the same time, customer privacy and data security are
under close scrutiny.
These trends help to explain why organizations are migrating to Amazon Web
Services (AWS): to benefit from the agility, scalability, and security that it offers.
AWS has always put cloud security first. This security-centric approach not only
helps you more effectively protect your data on AWS, but can also help you meet
security and compliance standards.
As the digital landscape evolves, marketing channels become more complex. That means that personalizing advertising campaigns across every channel is becoming even more crucial. Read Cross Channel Advertising with AMO to learn how managing advertising campaigns programmatically lets you deliver unique customer experiences while giving you the control and insight you need.
Download our report to learn more about:
• Search marketing standards across the US and UK in 2015
• The recent shift of consumer transactions on mobile devices
• The next big trend in ad spend
Published By: Emarsys
Published Date: Mar 19, 2018
The one thing these powerful brands have in common? Data. The growth of data has brought us to the tipping point between brand and customer. Before the digital age, the biggest and best brands had just that – a brand, which THEY controlled. Now, a brand is powerful because of the data it collects and how it uses it to serve its customers. The value of data is only going to increase as we move from a handful of brands owning first-party data to a greater democratization of information. As a result, consumers will have much more control over their personal data and more companies will be able to generate their own first-party data. Once again, it’s time to look ahead to identify the trends and technologies that are most likely to survive the hype cycle and become the must-haves of the near future. Here we take all we learned over the past year and craft our strategies for the future. We explore the five predictions we believe marketers should be excited about and prepare for over the ne
"Report: 2019 Predictions for Customer Data Management
Where will the next evolutions in customer experience, consumer privacy and the digital enterprise lead your business in 2019?
In this report, we break down the hottest trends, biggest roadblocks and most tantalising opportunities facing the customer data management market. Download it now to explore megatrends that we see as being vital considerations if you want to thrive – not just survive – in today’s and tomorrow’s digital marketplace.
Forecasts for the future of data protection and consumer privacy regulations
Predictions about cutting-edge technologies such as artificial intelligence, machine learning and customer data platforms
New frontiers ushered in by evolving cloud technology integrations and the convergence of the front and back offices"
Published By: Tealium
Published Date: Dec 15, 2011
In the market for tag management systems? The "Buyer's Guide to Tag Management Systems" reveals the challenges associated with tagging, benefits provided by tag management systems, and features to consider when looking for such solutions.
Digitally, consumers today share knowledge and self-organize online, seizing more collective power than ever. This is the connected economy, where consumers rule. Learn the four trends businesses must learn to succeed in their reign
Online video use has grown by huge numbers over the past few years and isn't showing any signs of slowing down. Beyond personal lives, the impact it is having on the way we do business and more specifically talent management can't be argued. Check out WePow's latest infographic on video trends in 2015.
Published By: Sparxoo
Published Date: Dec 21, 2016
With a new year upon us, it's time to put out Nostradamus hat on and give our best predictions for 2017. It's time for a fresh perspective as you look at your marketing plans and /make sure your initiatives are aligned for success. Our digital marketing gurus have pulled insights and trends together to give you insider secrets on digital marketing and how can you get a leg up on your competition. Why? Because we dig digital, and want to spread the love.
Digital touchpoints support an increasingly large percentage of the overall customer experience. 2012 saw the emergence of several important digital customer experience trends that will gain momentum as firms look to unify the cross-touchpoint experiences they deliver in 2013. This report outlines key trends that will make up the landscape that customer experience professionals will be working in as they take strides to improve their digital customer experiences in 2013.
Download the new Adobe Digital Index report to see how your online marketing practices compare to the best-of-the-best websites across five industries, including retail, media and entertainment, travel and hospitality, financial services, and high tech. You’ll see critical metrics on everything from mobile trends to conversion rates—so you can develop new strategies for success in 2014.
Published By: Polycom
Published Date: Feb 25, 2015
Becoming a strategic trusted advisor and leading business transformation are some of the ways to ensure that IT leaders will become increasingly relevant and contribute to the work of corporate executive boards.
Published By: Polycom
Published Date: Feb 25, 2015
The workplace is undergoing fundamental changes, with people persistently connected by digital collaboration technologies and an evolving work environment. Understanding these key trends will enable enterprises to prepare for and implement a collaborative workplace.
Digitization is reshaping the business landscape at an unprecedented rate. The disruption of established businesses used to take decades, but natively digital organizations such as Uber, Google and Amazon have disrupted their respective markets in fewer than 10 years. Digital transformation is creating new winners and losers faster than ever before. Exhibit 1 shows that in 1960, on average, businesses remained on the S&P 500 Index for 50 to 60 years; by 1980, the rate of change was cut in half. Based on these trends, by 2025, businesses are forecast to stay on the index for an average of only 12 years. Leveraging this economic data, ZK Research predicts that 75% of the index will turn over in the next 10 years. New market leaders will emerge, and established organizations will struggle to survive.
How are you taking your 2015 digital and social marketing to the next level in 2015? We surveyed 100+ marketing professionals on the state of digital marketing trends. Download our free "State of Digital Marketing Report" to see how marketing evolved in 2014, and where you should invest your efforts in 2015.
Want to take your digital and social marketing strategy to the next level? Read this Forrester report to learn the four steps you need to take to succeed with best practices from leading brands, including SodaStream, Dr Pepper & more.
With today’s empowered consumers, brands must engage their audiences in conversation across digital platforms. Fortunately, this social engagement produces a treasure trove of audience data - even before fans have made their first purchases. Learn to unlock this valuable data in our free white paper.