Multi-channel or cross-channel marketing: which is better? The differences seem subtle on the surface, but the results are vastly different. Neolane's new white paper, titled, Multi-channel Marketing Hits the Wall,describes the perils of over-reliance on simplistic multi-channel campaigns, explains how to build the foundation for true cross-channel marketing, and includes real-world examples of organizations that made the transition.
Published By: SPSS Inc.
Published Date: Mar 15, 2010
This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI.
Accounts receivable (AR) is no second-rate department. Not only is it usually the largest company asset, it deals directly with customers and cash flow things businesses cant do without. You'd think internal AR processes would be on the cutting edge of innovation, right? Yeahhh not so much.
While departments like sales, marketing and payroll have embraced the use of software solutions, AR has been slow to catch up, with many still relying on sticky notes, calendar reminders and spreadsheets to manage post-sale collections activities.
Read this eBook to discover how automation can:
Be a complementary tool that eliminates tedious tasks
Be multi-dimensional, in that its usage can be extended into other areas of AR
Drive repeat sales and allow you to get paid faster
Download the eBook now to discover more about Accounts Receivable Automation!
Published By: eGrabber
Published Date: Sep 21, 2009
The Internet has many free sources of leads that you can use to market your product or service. ListGrabber is a powerful sales lead capture tool that allows you to build your own lead or prospect lists from various publicly available sources of free leads on the Internet. You can capture contact lists from online directories (like yellowpages.com, superpages.com, whitepages.com), association websites, membership directories, etc. and enter them into an Excel spreadsheet or any database (ACT!, Outlook, Excel, GoldMine, etc.)
This sales and marketing software enables you to:
. Capture name, address, email, phone and fax number, etc of likely prospects
. Automatically transfer the captured contacts into an Excel spreadsheet or any other database
. Complete your online lead generation in seconds
. Start your cold calling and email/telemarketing campaigns sooner
. Capture contact information found in email signatures, spreadsheets and documents
Download your Trial Copy Today.