Just about everyone claims to be doing content marketing, but far fewer organizations have a thought-out plan. According to Content Marketing Institute, only 44% of B2B marketers and 39% of B2C marketers have a documented content strategy.
But as organizations scale content operations, workflows, distribution, and promotion, many are seeking tools to centralize, manage, and improve the process.
Thatís where content marketing software comes in. This software can help organize, automate, and visualize your efforts to create original content, as well as curate the content of others.