Published By: Seismic
Published Date: May 14, 2019
New research from Content Marketing Institute shows that enterprise content marketers are seeing more success with content marketing.
Download the report to learn:
? The benefits of a documented content marketing strategy
? How enterprise marketers rate alignment of content marketing and sales in their organization
? Content marketing methods enterprise marketers use to nurture their audience
Discover the benchmarks, budgets, and trends impacting content marketers in the B2B enterprise space in the year ahead.
Just about everyone claims to be doing content marketing, but far fewer organizations have a thought-out plan. According to Content Marketing Institute, only 44% of B2B marketers and 39% of B2C marketers have a documented content strategy.
But as organizations scale content operations, workflows, distribution, and promotion, many are seeking tools to centralize, manage, and improve the process.
Thatís where content marketing software comes in. This software can help organize, automate, and visualize your efforts to create original content, as well as curate the content of others.