Published By: Iterable
Published Date: Nov 28, 2018
With the rise of consumer demands for highly personalized products and services comes the necessity of creating a unified brand experience. Research shows that a cross-channel marketing strategy delivers 3X more effective campaigns and 23X higher rates of customer satisfaction.
In Iterable’s Cross-Channel Engagement Benchmark Report, we demonstrate that brands continue to prioritize email above mobile, web and direct mail messaging. We surveyed 200+ Iterable customers (49% Enterprise & 51% Mid-Market) to learn which channels and campaigns had the most success in 2018. To find out the results, download a copy of our hot-off-the-press — 2018 Cross-Channel Engagement Benchmark Report.
The Top Takeaways:
• The status quo when it comes to B2C marketing outreach
• How marketers are engaging customers throughout the lifecycle
• Expert commentary from our partners and customers
Published By: Campaigner
Published Date: Apr 30, 2015
The purpose of this report is to educate marketers about the challenges presented by the mobile landscape and to present some practical and effective solutions for increasing mobile engagement and email marketing ROI.
Published By: Progress
Published Date: Mar 26, 2018
The transition to value-based outcomes, an aging population, and new mobile and
wearable and chat bot technologies are driving changes across every aspect of the
Advances in digital health technologies hold great promise that healthcare can be
delivered in smarter, simpler, and more cost effective ways. Mobile technologies
can foster patient engagement, enhance care team communication, reduce cost
of delivery, and improve the healthcare experience for both patients and their
The key is figuring out which apps to tackle first. This document outlines a few of
the key use cases that are showing positive impact. While this isn’t an exhaustive
list, it provides several great places to start on the digital health innovation journey.