Account-based marketing (ABM) is a combination of people, processes, and technology that, if deployed intelligently, will complement existing marketing programs to close bigger deals more efficiently.
Account-Based Marketing: A Practical Guide is your manual to achieving that alignment and running efficient ABM.
We’ll provide practical, actionable advice and tips on all aspects of ABM, with a bottom-up approach that asks and answers the question: “How?”
How to set goals and objectives? How to select target accounts and specific roles? How to create a compelling buyer journey and, in turn, align content around it?
We’ll then show you, step by step, how to roll out ABM campaigns and, critically, how to structure your CRM and marketing platforms around them. As a performance marketing platform that allows you to collect, analyze, and act on your data at scale, AdRoll is uniquely positioned to demonstrate how you can achieve this.
So, if your company depends on closing long-cycle, mu
Published By: Seamless
Published Date: Jun 18, 2013
Whether you have been with your company for 30 years or just completed your first week, chances are pretty high that you are endlessly busy and things never seem to slow down. With so much to wrap your head around and the mindset of not skipping a beat, you likely never had a moment to pause, reevaluate the way things were being done and think to yourself, “What is the real method to this madness here and is there a better, more productive and cost-effective way we could be doing it?
Uninterruptible Power Solutions are often solved at the facility level with unnecessarily large, inefficient, expensive and complex AC UPS systems. While this provides an easy demarcation line between the facility and end equipment, with each focusing on a different part of the problem, it also results in overall operating efficiency and total cost of ownership being difficult to ascertain and optimize.
Server virtualization is revolutionizing the datacenter by making applications mobile, increasing application uptime, and allowing IT admins to allocate computing resources more efficiently. The technology has been deployed widely enough that the role of the computer server has evolved from directly hosting operating systems and applications to hosting fully virtualized environments. Server that can support more virtualized machines (VMs - complete application stacks) allow their users to gain higher return on their IT investments. Private Cloud can extend the virtualization benefits in ways that broaden the benefits of virtualization to all parts of the organization. In this white paper, you will learn how Corporate IT uses these tools to meet the increasing demand for IT services.
Published By: Alacritech
Published Date: Aug 21, 2009
Today's systems and servers need an efficient way to move the ever-increasing amounts of data over networks. Many companies have introduced solutions such as TCP/IP Offload Engines (TOE) Network Interface Cards (TNICs), Network Interface Cards (NICs), and iSCSI Host Bus Adapters (HBAs) to solve efficiency and throughout challenges. However, the functionality of these solutions is quite varied, and in some cases, rapidly becoming obsolete.
Published By: Alacritech
Published Date: Aug 21, 2009
Customers are increasingly constrained by large transfers of data backup, long backup times to storage devices, and less efficient use of server resources as a result. System and database availability is heavily impacted during backup periods, and with the rapid growth of storage and the need to archive customer data, IT managers are actively seeking solutions for their backup problems.
While many OEMs are aware of new technologies to make machines more energy-efficient, they are reluctant to make changes due to the perception that it will make their machines more expensive to sell. The constraints of cost reduction, usage of resources and energy reduction are becoming key drivers in the industry as consumers require manufacturers to be more “green”. This paper demonstrates how incorporating sustainable design can add value to their machines and differentiate OEMs from the competition.
Latest generation high density and variable density IT equipment create conditions that traditional data center cooling was never intended to address, resulting in cooling systems that are oversized, inefficient, and unpredictable. Room, row, and rack-based cooling methods have been developed to address these problems. This paper describes these improved cooling methods and provides guidance on when to use each type for most next generation data centers.
Today, the common approach to collecting information about computing activity across the enterprise is to use software agents installed on individual clients and servers. However, when this approach is applied to data protection management in the enterprise environment, it has proven both ineffective and inefficient.
Published By: Connectus
Published Date: Aug 21, 2009
Long ago dubbed the 'killer app', email marketing has now reached the height of its potential and is poised to assume its place as the medium of choice for maintaining customer relationships. In fact, despite the threat of spam, marketers are continuing to turn to email marketing initiatives - with impressive results. Email marketing continues to be the most affordable, efficient and personalized way to connect with clients and future prospects.
Cascade Grain Products, a new $113.4 million gallon ethanol plant in Clatskanie, Oregon, was in need of an IT infrastructure that matched its green business mission. The IT management team chose to equip the new plant with an expandable and energy-efficient server and storage infrastructure consisting of an all-in-one blade server and storage solution. Read this case study to learn how Cascade Grain Products achieved a planet- and bottom line-friendly six-figure cost avoidance on power, cooling and construction costs and $50,000 annual saving in onsite administration costs.
Data is the backbone of every organization. No matter the business, industry, or size, reliable data access is essential to operations. Should a "worst-case scenario" occur, being prepared with an appropriate disaster recovery strategy is essential. Given the potential high cost associated with data loss, reliable data protection is no longer an option; rather, it is an obligation. This white paper discusses a data protection strategy that takes into consideration the business environment, offering sophisticated features while maintaining simplicity, affordability, and reliability.
Appropriately sizing and hosting your online game project’s infrastructure can improve your bottom line. In this white paper, IBM describes the current state and direction of key technological trends and how they impact the business of games, focusing on what online game companies need to know to more rapidly and efficiently build a better game.
An organization’s success and ability to react to market and environmental changes are now more dependent than ever on an effective and efficient IT infrastructure. This white paper provides a starting point for organizations contemplating server consolidation. Download this guide for an overview of server consolidation concepts and techniques, plus guidance on methodologies that should be employed.
This paper describes the evolution of IBM X-Architecture technology and demonstrates how the melding of industry-standard components with IBM innovation produces servers that offer you a unique set of capabilities with which to effectively manage your business. You’ll see why IBM systems equipped with X-Architecture technologies run faster—yet cooler—use less power, and are more reliable, easier to manage and better for virtualization than competitive servers, and offer a lower total cost of ownership (TCO).
Competitive pressures, increased marketplace demands and the constant need to reduce expenses have only intensified the demands put on companies to develop and deploy their software applications quickly, efficiently and cost-effectively. Read about the key barriers companies must cross as they attempt to streamline their software delivery processes and learn how to bridge the gap between development and operations in this paper.
Self-service Web portals enable governments to help citizens obtain information, apply for services and complete transactions more quickly than ever before. Download this paper to find out how, through the power of Web portals, IBM can help your government agency make information more accessible, and processes more efficient for citizens, businesses and government employees.
The IBM Active Energy Manager is a unique software tool that gives you the detailed information you need to closely and accurately monitor power consumption in your data center. Watch this IBM demo to see the extensive capabilities of Active Energy Manager, from setting automatic caps on energy usage to tracking trends over any time period you specify.
This white paper explains the why's and how's of data center transformation. It reveals the breakthrough IBM approach that supports dynamic, service oriented applications and consolidates systems, servers and networks for decreased operational costs on all fronts—freeing up funds for business innovation. Download white paper on new data center.
Many healthcare providers have gone through several challenging years of organizing their electronic records systems. And during that time, consumer-driven healthcare has gained momentum. This executive brief explains how an IBM WebSphere Portal software–based solution can provide a flexible and valuable long-term solution compared to other options, with personalized user experiences that help deliver agile, security-rich access to relevant information.